On the afternoon of November 1, JD Cloud City Summit - Digital Intelligence Retail Forum was successfully held in Shanghai. Starting from the construction of a full-link digital intelligent system for retail and promoting growth, the forum discussed topics such as full-link marketing, integrated supply chain, digital trading and operation with hundreds of brand retail enterprises such as Yanghe, Panasonic, Helion, Lao Fengxiang, Shoushi Brewery, Xingsheng Youxuan, Bright Dairy and Budweiser.
Photo: JD Cloud City Summit - Digital Intelligence Retail Forum
Under the wave of digital economy, only by building a digital and intelligent transformation with the coordinated development of technology and business can we better achieve resilient growth of enterprises. Mu Xiaohai, vice president of JD Technology JD Cloud, mentioned at the meeting that "the retail industry is segmented in many segments, and without long-term cultivation and focus on it, it is impossible to explore the scenario-based pain points of the core business, let alone dialogue with enterprises in the same channel to create core value." JD Cloud connects and optimizes all aspects of the retail industry with digital intelligent technology, supports the upstream and downstream upgrading of the industrial chain, helps brand retail enterprises respond to market changes more resiliently and dynamically, and explores new business growth directions in the new opportunity and new environment. ”
Photo: Jingdong Technology, vice president of JD Cloud, Mu Xiaohai
Digital intelligence supply chain, reshaping the brand to develop core competitiveness
In the process of digital intelligent transformation, facing complex changes and immutability, promoting digital intelligence with supply chain thinking is an effective means to help enterprises transform efficiently and grow resiliently. Wang Yu, general manager of JD Cloud Pan-Retail Solutions, said in the sharing that in the post-epidemic era, data-driven, value co-creation and ecological integration are important supports for the development of brand retail enterprises, and JD Cloud connects production, circulation and consumption with the capabilities of "global user growth + omni-channel one pallet + data-driven flexible manufacturing" to build a competitive advantage of retail brands.
Photo: Wang Yu, general manager of JD.com's cloud pan-retail solutions
In the face of the digital and intelligent transformation of retail brands, it is necessary to have a solid methodology, successful project practice, and accurate insight into industry trends. Based on the successful experience of brand retail and the insights of JD.com's practice, PwC identifies the main challenges facing retail enterprises today and shares the multifaceted capabilities that pan-retail enterprises need to survive and grow in the next decade.
Photo: PwC Digital Intelligence Reinvention Data Insights, Cloud Transformation and Data Security Compliance Partner Yang Li
Photo: Han Hongwen, deputy general manager of JD Logistics' supply chain solution department
Han Hongwen, deputy general manager of JD.com's supply chain solution department, introduced in detail JD.com's end-to-end full-link logistics integration capabilities in the field of circulation, the value of JD.com's zero-carbon cloud in low-carbon marketing and low-carbon supply chain in the retail industry, and JD.com's best practices in wine, food, beauty, mother and baby, apparel and other segments.
Digital intelligence breaks the game and helps the high-quality development of the brand
The essence of enterprise resilience is a response to uncertainty, and digital technology is the core foundation; On the other hand, the digital intelligence supply chain opens up the entire upstream and downstream of the industrial chain, generates deep integration, improves the agility of responding to uncertainty, and thus improves resilience.
Photo: Yoshio Hirose, Deputy Business Manager of Smart Life Business Division, Panasonic Electric, China Northeast Asia Corporation
Panasonic Electric is an international company with both technical capabilities and historical heritage, and is also exploring the direction of sustainable growth in the new market environment through digital intelligent transformation, and upgrading the brand's operation capabilities in the human and freight yards. Yoshio Hirose, Deputy Director of the Smart Life Business Unit of Panasonic China Northeast Asia Co., Ltd., introduced the development and practice of Panasonic's digitalization. At present, Panasonic and JD Cloud have fully carried out cooperation in the fields of digital marketing, smart supply chain, and big data application, and in the future, the cooperation between the two sides will be further strengthened to achieve complementarity and win-win results.
Photo / Zhang Chuanzong, founder/CEO of Shoujiufang
Not only 3C home appliance companies, but also wine companies are exploring how to combine their own business with digital intelligence under the new consumption concept. Zhang Chuanzong, founder and CEO of Shoujiufang, said in the sharing that Shoujiufang will fully link goods and services, enterprises and merchants, markets and customers through digital intelligence, and the strategic partnership with JD Technology will also focus on digital marketing, IT infrastructure and supply chain finance to further achieve co-creation, co-construction, sharing and win-win results between the two parties.
Photo by Alence Lee, Chief Digital and Marketing Officer, Helion China
At this summit, Helion and JD Technology also reached a strategic cooperative relationship. Alence Lee, Chief Digital and Marketing Officer of Helion China, detailed the results of the cooperation between the two parties, in which the two parties jointly explored a new end-to-end path of digital-driven business value based on responsible digital technology, achieving a 21.9% increase in the CTR of Shancun's brand marketing campaign and a 14.3% increase in the conversion rate of brand purchases on the e-commerce platform. At the same time, both parties will continue to improve the personalized system of consumers and create more commercial value in innovative ways.
The charm of digital marketing is not only to make brands sell hot, but more importantly, to lead brand growth, open up brand boundaries, and accelerate brand explosion. In the roundtable forum exchange session, JD Cloud and industry leaders such as Lao Fengxiang, Xingsheng Youxuan, Shanghai Yikrypton, and Shushi Technology discussed the use of digital intelligent marketing to cross the trough and rejuvenate the brand.
The emergence of new channels and the diversification of consumer experience have driven the comprehensive reform of the consumer, circulation and production ends in the retail industry chain, and run through all links of the retail industry chain with digital intelligence capabilities, which is a strong guarantee for achieving controllable costs, efficiency improvement and resilient growth of enterprises. As a "cloud" that understands retail better, JD Cloud will continue to exert its industrial value and help brand retail achieve digital and intelligent upgrades.
This article is sourced from financial information