Philip Kotler's Marketing Management is in its 16th edition! The classic book is worth reprinting, and this "Marketing Management" has helped many entrepreneurs to take fewer detours. It's just that

Philip Kotler's Marketing Management is in its 16th edition!

The classic book is worth reprinting, and this "Marketing Management" has helped many entrepreneurs to take fewer detours.

It's just that this book is getting newer and bigger, and the book is too big to read.

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