#头条创作挑战赛 #
The Ministry of Industry and Information Technology and the European Union have successively issued an "ultimatum" to Apple, and they are going to be restricted from entering the Chinese market.
The Chinese people of Apple mobile phone can be described as both love and hate, the stability of its system is deeply loved by the "fruit powder", compared to the Android system of Caton, many after using the iPhone, will not go to other mobile phones, but Cook's approach in recent years is indeed disappointing.
In addition to the lack of "scientific and technological innovation", Cook is full of "profits" is also criticized, in addition to the cancellation of the charging head of this representative initiative, in the iPhone 14 series of mobile phones on the eating phase is more ugly, the standard version and the Pro version is too different, all the new features are only in the Pro version, which is tantamount to changing the direction to let consumers buy the expensive Pro version.
Apple's various initiatives have also attracted the attention of the market, after the Ministry of Industry and Information Technology issued a notice a few months ago, the European Union has also officially implemented the rules for Apple in recent days, after the implementation of the official bill, if Apple does not follow the requirements to do, it will directly face the risk of banning!
New regulations for Apple released
At present, Android mobile phones and Huawei have unified the charging caliber, all using the Type-C interface, only the remaining Apple is still insisting on using its own Leglening interface, and its mouth canceled the charging head under the banner of "environmental protection", but it was hit by the market "face", and other brands of mobile phone chargers do not match, is the real waste of resources.
The Ministry of Industry and Information Technology also stipulated a few months ago that all mobile phone brands can only use Type-C interface, mobile phone manufacturers who refuse to modify within the specified time will face the risk of banning, different brands use different chargers, once the replacement of mobile phones will lead to idleness, which will create more electronic waste, change the unified interface to solve similar problems.
Nowadays, the advantages of the Type-C interface are very obvious, after the optimization of domestic mobile phone manufacturers, the highest has been able to support 120W fast charging, and different brands of chargers can be used interchangeably, but the support of "environmental protection" Cook has a different view, that such a practice will inhibit the innovation of the Leggning interface, but obviously such a statement is untenable.
Type-C data line on the market price of only 10 yuan, and Apple's Ligtning data line official price of 129 yuan, and the quality of the product is also worrying, and the highest can only support 20W fast charging, and the charging head also needs to spend extra money to buy, Apple ecology is huge, every year can create a huge revenue, presumably this is the reason for insisting on backward technology.
On the issue of the unified charging interface, it was mentioned many years ago, but Apple has always held a refusal attitude, for Apple's exclusive use of the Leggning interface, but also with a huge ecology to retain, the formation of a fixed industry chain, every year can create tens of billions of dollars in revenue, the total profit of domestic mobile phone manufacturers can not be so high.
In addition to the ultimatum issued by the Ministry of Industry and Information Technology, the European Union has also announced a blockbuster decision on similar issues, and on October 4, regulations for the mandatory approval of Apple's use of the USB-C interface were officially passed.
According to the regulations from the fall of 2024, USB Type-C will become the standard charging port in the European market, the scope includes all digital intelligent consumer products, naturally including Apple's iPhone, including all the ecology, after China, the European Union have issued an "ultimatum", can Cook still "Lai" the past?
Will Apple compromise
In fact, the EU has long had similar plans, repeatedly urging Apple to modify the interface problem as soon as possible, and repeatedly issued millions of dollars in fines, but this is basically a "painless" operation for the annual revenue of the Ligtning interface, and there is no intention to adjust.
But now the market environment has changed, especially for the Chinese market, Huawei mobile phones have risen, with the self-developed Hongmeng system, has a high-end field and iPhone competition strength, plus other domestic mobile phone brands, there are more choices in the direction, not Apple mobile phone can not be.
Moreover, the European Union has also set up a project, indicating that this is a mandatory requirement, which was only faced with fines, this time facing the problem of equipment banning, Europe and the Chinese market are Apple's main positions, so this time Cook had to make a compromise, which is the trend of the times.
Cook said earlier: "The least worry is the Chinese market!" The reason for daring to say this sentence is very simple, Apple has brought a rich industrial chain to the Chinese market, providing a large number of jobs for the country, and the Chinese market is indeed inseparable from the Apple supply chain for the time being, but the same Apple is even more inseparable from the Chinese market.
But what is different today is that the domestic industrial base has been established, and Apple is still that Apple, domestic mobile phones have risen, domestic foundries have more choices, once because of the charging interface, they are banned from entering the market, it is definitely not worth the loss, Cook will definitely compromise, what do you think about this?