"When Liu Qiangdong leaves, I will uninstall JD.com." This is the most hotly debated topic on the Internet about JD.com recently.
In the eyes of many people, without Liu Qiangdong's JD.com, it is difficult for people to continue to trust.
Why?
JD.com, in the Chinese Internet world, belongs to a large factory, more like a maverick pioneer.
Although it also belongs to the retail giant, JD.com has shown a different operating philosophy from the beginning than Taobao, Paipai, Dangdang and other e-commerce platforms.
In addition to providing a platform, Jingdong also carries out self-operation, in addition, Jingdong has made great efforts to build a logistics system in order to improve the user experience.
With the continuous suppression of the two giants of Ali and Tencent, Jingdong's initial life was very difficult, if it were not for the huge investment that could continue for many years, Jingdong would have failed a long time ago, not to mention profits.
In the end, with long-term blood transfusion, Jingdong tenaciously came to today, not only the platform continued to grow, won the trust of consumers, but also achieved great success in self-built warehousing and self-built logistics.
With good "genuine products" and return and exchange credibility, coupled with the super efficiency of JD Logistics, JD has won a large number of loyal fans.
After Liu Qiangdong's hard work, Jingdong has now become a benchmark enterprise in the retail industry, and even from a purely reputational point of view, no other retail platform in China can compare with Jingdong.
In view of this, Liu Qiangdong has also become the soul of Jingdong and integrated with Jingdong.
In particular, it cannot be ignored that Jingdong can have a large number of fans, in addition to its own efforts, but also due to Liu Qiangdong's personal charm.
Liu Qiangdong was born at the bottom of the family, which can be called a self-made family, which naturally makes people feel good for themselves; And Liu Qiangdong's personality is bold, approachable, no posing, no shelf, and even netizens ridicule Liu Qiangdong as "brothers", which is enough to explain Liu Qiangdong's character.
I would like to ask, can Ma Yun, Ma Huateng and other big guys achieve "all brothers"? Some people say that this is a ridicule of Liu Qiangdong, but Liu Qiangdong's participation in employee weddings, payment of social security for employees, and sending mobile phones to old employees are not something that anyone can do.
But now, Liu Qiangdong and JD.com are drifting apart, not only resigning from his important positions at JD.com, but also frequently selling stocks, severing himself from a series of positions in JD.com's subsidiaries and affiliates.
All this shows that Liu Qiangdong and Jingdong are gradually drifting apart, with the meaning of parting ways.
For this "division" between Liu Qiangdong and Jingdong, it began with Liu Qiangdong's resignation from Jingdong, and some people believe that it was the impact of the Mingzhou incident in the United States.
In 2018, Liu Qiangdong went to the United States, but encountered the "Mingzhou Incident", a scandal in Minnesota, which almost pulled Liu Qiangdong down directly and even suffered from prison.
Although in the end it was not resolved because of insufficient evidence, the impact on Liu Qiangdong's image was very large. Fortunately, Jingdong's fans are still very "iron", and this matter has not shaken the root of Jingdong.
But since then, it has been rumored that Liu Qiangdong has been much more low-key because of this matter, and it is likely to "hand over power" in advance.
In 2021, Liu Qiangdong resigned as the president of Jingdong Group, and his position was temporarily replaced by Xu Lei, the executive officer of Jingdong Retail, which seems to confirm the previous rumors, and in April 2022, Xu Lei officially served as the president of Jingdong Group.
Subsequently, Liu Qiangdong made successive moves, resigning from various positions in various companies where he had worked in large quantities, and began to cash out wildly.
Then there was the incident that Liu Qiangdong's assistant was said to have spent 560 million yuan to buy a mansion in Italy, and for a while public opinion boiled over, and there were rumors that Liu Qiangdong wanted to "run away".
At about the same time, the "Mingzhou Incident" was reopened again, this time, the woman who originally said that she was "raped" changed her mouth to say that she had a "voluntary relationship" at that time, which made the original incident even more confusing.
Although rumors about Liu Qiangdong continue, Liu Qiangdong's move to continue to "clear relations" with Jingdong continues.
Recently, on September 16, it suddenly came out that Liu Qiangdong transferred all 45% of the shares held by Xi'an Jingdong and Suqian Tianning to Miao Qin, vice president of Jingdong.
For a time, public opinion was in an uproar, and the stock price of Jingdong Department also fell sharply.
Jingdong Group, Jingdong Logistics, Jingdong Medical, etc., all of which fell in stock prices. This result is considered to be the related impact caused by Liu Qiangdong's "abandonment of shares".
Who is Miao Chin? Everyone is curious, but there is not much news about him on the Internet, and here is a brief explanation.
According to the query, Miao Chin. Male, a native of Nanping, Fujian Province, served as Vice President of McDonald's China from 2008 to 2014.
After that, he left McDonald's and started his own business, because its growth environment was inseparable from tea, so he created a tea beverage and wanted to create a McDonald's-style "tea empire" from China and promote it to the world.
The brand name is called "Yinwei Tea", the English name is "inWE", since then, Liu Qiangdong has invested 500 million yuan in it, and the milk tea sister has also endorsed it. The brand has successively acquired some tea brands and become the largest chain tea brand in China.
Later, Miao Qin came to Jingdong, and in 2020, he was appointed as the head of the life service business group, and then became the vice president.
It can be said that Miao Qin is in Jingdong, belongs to the "foreign" person, and can serve as a vice president, which also shows his ability and trust.
However, it is clear that no matter how Jingdong develops, once Liu Qiangdong leaves, then it will be a big deal for Jingdong.
Because of these things that happened between Liu Qiangdong and Jingdong, many netizens lost confidence and trust in Jingdong.
Reflected in consumption, many netizens frankly said that Liu Qiangdong left, he directly uninstalled Jingdong, full of pessimism about Jingdong.
Some netizens said that since Liu Qiangdong gradually retreated, Jingdong seems to be no longer as "excellent" as before, not only in the after-sales there are some problems, even logistics delivery is not as good as before.
Now that Liu Qiangdong has left the market, it can be said that from the consumer's point of view, consumers have formed a pessimistic mood towards JD.com.
More people are afraid that Jingdong will really fall because of Liu Qiangdong's departure.
However, it is reported that although Liu Qiangdong stepped down as the CEO of JD.com, he still controls 13.9% of JD.com's shares, and the total voting rights have reached 76.9%, which can be said that the control of JD.com is still very solid.
But for consumers, what is the use of this?
Since 2019, Liu Qiangdong has resigned from various positions he has held in at least nearly 300 companies, and has cashed out more than 64 billion yuan in a frenzy.
These moves by Liu Qiangdong are enough to make consumers pessimistic about JD.com, and he is only 48 years old this year.
At a good age, it is the time to do big things, and suddenly quit, I am afraid that any reason is not enough to convince consumers to regain confidence in JD.com.
It was Liu Qiangdong who created Jingdong, and Jingdong also achieved Liu Qiangdong's reputation, and Liu Qiangdong is the soul of Jingdong.