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Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

author:Yukichi Gakuen
Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

When it comes to Sushi, Japan's representative food, many people may immediately think of not the delicious taste of seafood, but the spicy nature of wasabi.

Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

However, in recent years, the consumption of wasabi in Japan has been in a serious decline, and it is even facing a "disappearance crisis". Whether it is the planting environment or the lack of hands of the farmer's wife, let this sunset industry continue to go downhill,

Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

Recently, Japan's Fuji Television also produced a special report on the severe decline in wasabi consumption, which triggered a warm response from Japanese netizens.

Wasabi production has more than halved in the last 15 years. Wasabi farmers are also facing an aging age, facing the problem that no young people can take over.

Interviewing young people today on the street, most people can't understand where the wasabi is delicious.

2X: "I hate wasabi because I choke my nose. ”

Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

1X years old: "Although I love spicy food, I can't understand where the spicy spicy is like wasabi." ”

Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

2X: "I don't eat wasabi at all." ”

Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

This phenomenon makes rotary sushi restaurants not add wasabi in advance in order to attract children.

It is no exaggeration to say that in the future, the wasabi culture may disappear from Japan's eating habits.

Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

In order to save this situation, some wasabi farmers have tried their best to add wasabi to various foods to promote the delicious taste of wasabi.

For example, this food truck run by wasabi farmers sells all the food of wasabi.

Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

It's like this wasabi.

Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

Or even wasabi smoothies.

Japanese merchants have launched a variety of wasabi creative foods to attract young people who no longer like wasabi

In fact, wasabi root is expensive, and the resulting wasabi sauce is difficult to preserve, so most Japanese restaurants will use yellow wasabi or horseradish sauce instead, not necessarily the real wasabi sauce. He felt that this might be one of the reasons why young people "misunderstood" wasabi.

As the "soul mate" of Japanese cuisine, I still hope that the wasabi culture will not lose its charm among young people.

Image source / FNN news

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