This year is Liu Qiangdong's "year of sealing the gods", which is not an exaggeration. Because, after 18 years of trial and error, Jingdong finally won the top 500 Chinese private enterprises for the first time in 2022.
JD.com actually surpassed the invincible Alibaba, a bit bright-eyed. However, after the eyes were tranced for a while, it was another bit of tragic news - it turned out that JD.com was still losing money, and Ali made hundreds of billions of dollars in the same period.
Many people will use this way to compare who is high and who is low, but Liu Qiangdong will not.
Over the years, Liu Qiangdong and Ma Yun have a grudge. Because, Ma Yun has ridiculed Liu Qiangdong in front of countless big guys, he said that Ali is to cultivate enterprises like JD.com, and to make them all make money... This made Liu Qiangdong quite embarrassed, so that for a long time Liu Qiangdong faced the interview, faced with questions about Ma Yun, it was all a tone: "He is different from my model, I never study him, with that work, it is better to study his own customers and employees, what is the value of studying this kind of competitor?"
Does Liu Qiangdong really not study competitors? No! In his mind, there is only one real opponent, not Ali, but amazon of the United States. Whenever Liu Qiangdong mentions Bezos, he calls him a "friend businessman", with respect in his words, and his attitude towards Ma Yun is completely different.
Amazon founder Bezos was once the world's richest man. His mindset when he started and made his fortune and Amazon's business form are very close to Liu Qiangdong.
In 1995, Amazon was founded. 2 years later, it was favored by Wall Street, and all kinds of venture capital came uninvited. But in 1997, Bezos's first letter to shareholders read: "I am not aiming for short-term financial profits, but for cash flow and market size." Meaning, I'm sorry, you Wall Street bigwigs, what you want is a return, I want scale... This is very similar to Liu Qiangdong. Liu Qiangdong has also publicly said that not to short-term profit as the goal, no scale, nothing, the most important thing at present is cash flow.
The size depends on user preference. Therefore, in order to achieve business objectives, meet the needs of consumers, and continuously optimize the consumer experience, it is the foundation of the company. Therefore, Amazon attaches special importance to logistics, and through self-built logistics warehouses and channels, labels cars and planes as well, and gradually gets rid of its dependence on AMERICAN UPS... This is more similar to Liu Qiangdong. Warehouses, cars, and unmanned transport aircraft are all standard equipment of JD.com, and we have also seen the news that JD Logistics Airlines has hoped to get a license.
Delivering the experience to users is a key part of the delivery staff. Ma Yun once said that in the future, hundreds of thousands of employees will be able to crush JD.com. However, in fact, Amazon's employee size reached a staggering 1.3 million two years ago, and people are still alive and well... By the end of 2021, JD.com has 420,000 employees, and after getting bigger and bigger, by the end of the second quarter of 2022, JD.com has earned more than 3 billion yuan in a single quarter. It has been losing money for many years, and the number of employees is increasing, but the 18th year is seeing the hope of making money.
It took 8 years for Amazon to achieve its first book profitability from its founding in 1995 to 2003; JD.com from its establishment in 2004 to 2022 to see the hope of profitability, through 18 years ... There is no doubt that behind the year of Jingdong's god, there is the benchmark of Amazon guiding. In contrast, Jingdong's pace is a little slower, but his blood is greater.
To have JD.com in more than 300 cities in China, to plant 100,000 JD flags in 100,000 rural areas, in the event of a disaster, the warehouse closest to the disaster area, what to donate, all donated... These are Liu Qiangdong's bold words. In addition, it is necessary to set up logistics aviation and promote internationalization... The start of Jingdong e-commerce is a full 5 years later than Ali, so it is more powerful to burn money, but it is not easy for him to catch up with the scale in 18 years.
Today's JD.com is obviously no longer private, and its national network layout takes into account the interests of the country and shoulders the mission of improving the efficiency of national business. Therefore, we can see this picture of Zhong Nanshan.
For a while, they were donating money and materials, why did they only write thank-you letters to JD.com? The taste inside is worth speculating about... Well, "Behind Liu Qiangdong's "Year of the Gods", the phantom of the world's richest man emerged" wrote so much, I wish you all the success of your wishes.