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Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

author:Lao Nie chats about IP
Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Principal foreplay

She always felt that she was a female version of Ji Kang

......

Text / Nie Fanding

Dean of China IP Business School

【Old Nie Chat IP】

Season 3

"China's Ancient Celebrity IP Universe"

Introduction: Starting from the dimension of personal IP, this season has insight into those people in Chinese history who have unique cultural values, spiritual height and emotional concentration, and tries to explore the possibility of innovative application to empower holographic life in today's and future contexts by combing and interpreting the historical scenes, social environment, life encounters and personality characteristics in which they are located.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Kirin Gentleman X Kirin Talent X Kirin Sender

【 Qi Bao 】

Qi Bao takes you

Thinking of a thousand years, God handed over to the ancients

Punch in the ancient celebrities to reshape Chinese cultural tourism

Hi all I'm Uncle Ding! Welcome to the 28th issue of the [China Ancient Celebrity IP Universe], the last issue is Ji Kang, who dominates the list of talents + appearance, and this issue is the female version of Ji Kang Qin Huai Bayan carrying the son Li Xiangjun

Foreplay section (1)

【 When the beauty of talent blood comes together 】

Li Xiangjun was born in the fourth year of the Ming Dynasty (1624), a native of Suzhou, his original surname was Wu, three brothers and sisters, the youngest of Xiangjun, and the two older brothers above. His father was a military attaché and a member of the Donglin Party, and after being punished by Wei Zhongxian's castrated party, his family was defeated and drifted to a foreign land.

Because of the fall of the family road, Xiangjun was sold into the Wind Moon Farm at the age of eight, when a famous prostitute named Li Zhenli in the Qinhuai River area, she saw that Xiangjun was smart and lovely, she adopted her, changed her surname to Li, and then began to teach Xiaoxiangjun various skills such as piano, chess, calligraphy and painting.

Xiao Xiangjun was 13 years old, Li Zhenli asked the most popular musician in Suzhou to teach her to sing and play various instruments, Xiangjun quickly became a famous singer in the Qinhuai area, of course, at that time, called a singer, the history books recorded, called "music and poetry, silk bamboo pipa are all familiar, especially good at southern music, sweet singing, deeply admired by the four wanderers."

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Here, it is necessary to say that Li Zhenli, the adoptive mother of Xiangjun, was also a famous prostitute in Qinhuai when she was young, although she was a woman in the wind and dust, but the world's reputation is "righteous and bold, knowing the style and elegance", which is very remarkable, and later Li Xiangjun's love and hatred of the character should also be affected by the adoptive mother.

It is also because of Li Zhenli's bold personality that many of her guests in meixianglou are high-grade literati and scholars, as well as honest and loyal socialites. So in the twelfth year of Ming Chongzhen (1639), Li Xiangjun met Hou Fangyu, one of the "Four Princes of Jinling". (The "Four Princes of Jinling", namely Chen Zhenhui, Fang Yizhi, Hou Fangyu, and Mao Peijiang, these four people were all famous and prestigious families, and their poetry and articles were first-class, and they were very important in the literary circles at that time.) )

At that time, the Qinglou was a place of wind and moon, but many times it had the function of today's live house, so it could not be simply equated with today's pornography service industry. At that time, celebrities visiting the Qinglou was normal entertainment, and there was that the ancients could not fall in love freely, and many adults did need a place to fill in the love life, so some people said that the ancients went to the Qinglou to fall in love, which is very reasonable.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Hou Fangyu's hometown is today's Henan Shangqiu, just came to Nanjing to participate in the imperial examination, one day, Chen Zhenhui, who is also one of the four princes of Jinling, came to Hou Fangyu, saying that there is a female singer in Meixianglou who sings well, recently it is very hot, we have all paid tips, brushed a lot of yachts, take you to see today? When Hou Fangyu heard it, he was very happy, so what else could he say? So several people came to the Meixiang Building. It is said that when Hou Fangyu first entered Li Xiangjun's room, he only saw that the indoor calligraphy and painting antiques were furnished, and there was a fresh breath, which was completely different from the general Qinglou placement, and several respects arose in his heart.

Li Xiangjun also smiled and came out, the two gave each other gifts, and then Xiangjun invited Hou Fangyu to sit down, sent the maid to send clear tea fruits, Hou Fangyu drank a sip of tea, and was attracted by a large banner ink painting hanging on the front wall, which was a "Hanjiang Xiaopan Map", painted on the cold and snow-filled Qingjiang River, a leaf lonely boat swinging in the heart of the river, the sky and water, the shadows are lonely, there is a long and indifferent mood. The painting also inscribed a poem: "The west wind is clear and far away, and the country and mountains are hanging in the mirror like a picture." I don't know where the smoke waves, the sunrise hur pan fishing boat. ”

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Hou Fangyu was amazed in his heart, but found that there was no money on the painting, and he didn't know whose work it was, so he asked: "Whose masterpiece is this painting?" Li Xiangjun said slightly shyly, "It is a little girl's graffiti work, which is not enough!" Hou Fangyu was stunned at that time, he couldn't believe that such a little girl could make such a charming poetry painting, and immediately gave a deep salute again, so the two began from this painting, the more they talked, the more speculative they became, and they became confidants from then on. Later, after several consecutive relationships, they both fell in love and became boyfriend and girlfriend, this year Hou Fangyu was 21 years old and Li Xiangjun was 16 years old.

There is more to say here, Li Xiangjun's poetry and paintings are indeed good, today Nanjing Confucius Temple and Meixiang Lou (of course, it was later renovated), called Li Xiangjun Former Residence Exhibition Hall, I visited many years ago, which preserves some small paintings of Li Xiangjun, no matter the calligraphy and painting are extraordinary.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

It is said that after Xiao Hou and Xiao Li got involved in the object, they privately agreed to live for life. This involved a problem, according to the rules at that time, Xiao Hou wanted to combine with Li Xiangjun and needed a fee to be loose, but Xiao Hou did not bring too much money around him because he came out to take the exam, so he was very anxious, just at this time, Xiao Hou's friend Yang Longyou gave a stand out, provided a fund for Xiao Hou, and solved this big problem.

Hou Fangyu, who had finally fulfilled a good deed, gave Li Xiangjun a high-grade ivory bone white silk palace fan on the night of the two people's marriage, and the fan was tied with the amber fan pendant of the Hou family's ancestors, and mentioned the poem: "Qingxi planted the Xin Yin tree, not counting the East Wind Peach and Plum Clothes." Sandwiching the Zhu Lou a path obliquely, Wang Sun competed for the Royal Fuping Car. ”

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

There were lovers who eventually became dependents, originally this was even if everyone was happy, the result was not long, the small two suddenly found a truth, it turned out that the money that Hou Fangyu got was not Yang Longyou's, but ruan Dacheng, a traitorous minister in the imperial court at that time, gave it to Hou Fangyu through Yang Longyou, in fact, he wanted to win over Hou Fangyu, let Hou Fangyu owe himself a favor, and turn Hou Fangyu into his own person.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

To say more, anyone who knows a little about the history of Nanming is scornful of Ruan Dacheng, who can be said to be the bottomless and the most shameless one in the Ming Dynasty. Not only sinister and deceitful but also brazen, the Manchu Qing later joined the Qing army and became the leading party. Of course, this was a later matter, at first Ruan Dacheng and Wei Zhongxian did a lot of bad things in the imperial court, and then Wei Zhongxian was killed, ruan Dacheng as an eunuch party did not know how to operate, actually survived, although he was deposed, but with a large amount of silver, ran to Nanjing, in Nanjing began to make friends with people in the rivers and lakes, ready for a comeback.

Ruan Dacheng understood that the four princes of Jinling had political energy, and knew that Hou Fangyu was short of money, so he tried to get Yang Longyou to give the money to Hou Fangyu, the purpose of which was what I said above, to pull Xiao Hou into the water as his political endorsement.

Hou Fangyu is a person with ideals and bottom lines, after discovering the truth, he was very angry, he decided to return the money to Ruan Dacheng, li Xiangjun was very supportive of Hou Fangyu's idea, and without hesitation, he pulled out the hairpin from his head, took off the satin shirt on his body and sold all the jewelry together, and borrowed some money from the sisters, making up enough for Hou Fangyu to return. Hou Fangyu took the silver and saw that Li Xiangjun was only wearing coarse cloth clothes and did not have a piece of jewelry on his body, which was also a little sad, while Li Xiangjun smiled and comforted Hou Fangyu, saying: "Take off your tunic, poor may as well be poor; Bu Jing people, named after themselves". This incident was enough to see the nobility of Li Xiangjun's character.

As we said above, Xiao Hou came to Nanjing to participate in the imperial examination, which is a big thing, although he took the time to talk about a love, but the exam still had to be tested, and as a result, this exam went wrong again. We said that it was already the last year of the Ming Dynasty, although Jiangnan still looked splendid and prosperous, but the Ming Dynasty was already worried about internal and external troubles, the wind and rain were shaking, Hou Fangyu, as an idealistic young man with a sense of justice, was indispensable when writing articles to tell the truth, and the result was that this college entrance examination essay made the officials who presided over the Nanjing imperial court at that time very angry, and some people proposed to arrest Hou Fangyu and punish him.

Hou Fangyu got this news, and he was also very nervous, there was no way, he could only run. When leaving Nanjing, Li Xiangjun sent Hou Fangyu to Taoyedu, played a pipa for Hou Fangyu, and said seven words: "After the husband leaves, the concubine will not play again." "How to say it, you can imagine that scene, a couple holding a headache and crying, shedding tears and parting.

There is a question here, why doesn't Hou Fangyu take Li Xiangjun with him? There are two reasons for this, the most important point is that the Hou family, as a famous and prestigious family, could not accept Li Xiangjun's origin, so Hou Fangyu has always been very hesitant to solve this problem, which also laid the groundwork for the tragedy of Li Xiangjun later, and another point is that Hou Fangyu left Nanjing this time in addition to taking refuge, but also wanted to join Shi Kefa to participate in the anti-Qing cause, so it would be very inconvenient to take Li Xiangjun.

After Hou Fangyu left, Li Xiangjun closed the door and thanked guests, waiting for Hou Fangyu to return. However, when the two sons returned Ruan Dacheng's silver to show that they did not cooperate with the villain, they deeply offended this shameless person, and as soon as Hou Fangyu left Ruan Dacheng, he instigated the then Inspector of Nanjing, Tian Yangna Li Xiangjun, a position equivalent to today's provincial and ministerial leaders, and was definitely a high official.

Minister Tian, who has long coveted Li Xiangjun's beauty, sent someone to propose to Li Xiangjun, it is conceivable that he was rejected, Lao Tian felt that it may be that the money was not spent in place, so he sent someone to bring 1800 taels of silver (equivalent to 500,000 RMB today) for the second time, saying, The money you receive first, we Minister Tian said, first meet to drink a cup of tea, as for the matter of being a small secretary to give you time, you can consider, the result was strictly rejected by Li Xiangjun.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Two times did not succeed, Minister Tian is also very depressed, at this time next to Ruan Dacheng spoke, said, the leader is confused, she is not a small Internet celebrity, you are a big minister, and she is polite fart, I want to say, let's directly grab it, come to a bully hard bow, see what kind of temper she still has.

Lao Tian patted his head on the door, yes, soft can't come hard, so he immediately organized a team of relatives, this time he personally went out on the horse, blowing and beating all the way to the Meixiang Building to rob people. Of course, Li Xiangjun still did not agree, but this time Lao Tian was hard, and when he came up, he pulled hard, and Li Xiangjun, a weak woman, of course, could not withstand a group of big masters, so with the determination to die, he rushed to the ground, his forehead immediately flowed with blood, and the folding fan left by Hou Fangyu, who had been in his arms, also fell out and splashed a few drops of blood on it.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Minister Shimoda was also stupid, seeing That Li Xiangjun was really moving, he thought about it, this is going to kill people, I'm afraid it won't be easy to clean up, so he had to give up and take people back with a gray face.

At this time, the people present quickly helped Li Xiangjun up and bandaged her wounds, and at that time, Hou Fangyu's friend, that Yang Longyou, was also present, he picked up the palace fan, and painted a few peach blossoms on it with a few blood points, and since then, this fan has been known as "peach blossom fan". This is the story of the famous "Li Xiangjun Blood Splashing Peach Blossom Fan" in Chinese history, and later Confucius's 64th generation grandson Kong Shangren wrote one of the four famous chinese classical dramas - "Peach Blossom Fan". Today, almost all kinds of dramas have the play "Peach Blossom Fan", of which the Kunqu opera "Peach Blossom Fan" is the most beautiful and moving.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding
Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

After this storm, although Li Xiangjun temporarily escaped from the clutches of Minister Tian, he still could not escape Ruan Dacheng's calculations. It is said that within a few years, the Ming Dynasty collapsed, the Manchu Qing entered the customs, and all the north of the Yangtze River fell. At this time, Zhu Yousong, the Fu king who had fled to Jiangnan, was proclaimed emperor in Nanjing, which was the first regime of the Southern Ming Dynasty, the Hongguang regime.

Here, we must briefly introduce this Hongguang Emperor Zhu Yousong, the brother's father Zhu Changxun (that is, the old Fu King) was one of the favorite sons of the Wanli Emperor at that time, the fiefdom was in Luoyang, the old Zhu was white and fat, in addition to spending days and drinking and not doing the right thing, and later Li Zicheng laid down Luoyang, grabbed this brother, and looked at the high-quality fat in his body, so he killed a deer, put the old Fu King and the venison in a large pot and boiled it, took the harmonic sound "FuLu" feast, and shared it for the soldiers.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Zhu Yousong ran fast and fled to Anhui, and the Chongzhen Emperor, who was still reigning at the time, asked him to inherit the title of his father Fu Wang, so he was also called Fu Wang. After these brothers became emperor in Nanjing, how did they do? It's really not as good as his father. At that time, the Qing army was about to cross the Yangtze River to the south, the form of Jiangnan was already very dangerous, in fact, at that time, Nanming still had a million troops, and Jiangnan was rich, the economic foundation was good, if it was an emperor with achievements, he worked hard to govern, actively arranged the Yangtze River defense line, did not dare to say that the Northern Expedition to the Central Plains, at least like the Southern Song Dynasty to protect half of the country is no problem, but this goods do not consider these at all, can be happy a day is a day, in the city of Nanjing to rob the male bully and the female every day the sea and the sky feast, and the taste is very heavy, like to get some beautiful little boy left and right hug, I can't really say, you know. The brother also put on the cloak of decadent aesthetics for his ostrich policy, and hung a couplet at the entrance of the palace: everything is better than a cup in hand, and life is a few months.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Such an emperor, then he was naturally surrounded by a group of traitors and villains, so at that time Hongguang's favorite was Ruan Dacheng, although Ruan Dacheng was a dirty villain, but he had some literary skills, and was responsible for writing lyrics and rehearsing song and dance works for Emperor Hongguang at that time.

So Ruan Dacheng summoned Li Xiangjun into the palace as a singer and rehearsed songs and dances for the emperor under the command of the Holy Word. This time Li Xiangjun really had no choice, she was a singer herself, the emperor let you enter the palace to sing, you said that you still have any reason to disobey the holy will?

Li Xiangjun had no choice but to enter the palace gate as a song and dance actor, but even so, Li Xiangjun had always tried to contact Hou Fangyu by letter, wanting to inform Hou Fangyu of his situation and see if he could see if he could see him again, but at that time, the soldiers were in chaos, and Hou Fangyu was assisting Shi Kefa in Yangzhou City to resist the Qing army, and it was impossible to pass.

In this way, Li Xiangjun carried infinite thoughts and regrets in the palace, holding the peach blossom fan dyed with blood and washing his face with tears all day long.

But in fact, such a difficult day passed quickly, the Hongguang Imperial Court from beginning to end in a year, soon the Qing army attacked Yangzhou, broke out the famous "Yangzhou Ten Days", bingbu Shangshu Shi Kefa heroic martyrdom, if you go to Yangzhou, people who love history Shi Gong Ancestral Hall must be.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Speaking of which, the Qing army laid siege to Yangzhou and pushed straight for Nanjing. What is the Hongguang Emperor doing with this cargo? To say that the psychological quality is also no one, this side of the Qing soldiers have entered the city of Nanjing, this brother also closed the palace door for the night to hold a literary and art evening, anesthetized themselves with alcohol, until the next day with their relatives and relatives with the desert and fled, a breath ran to Wuhu, the Qing soldiers also followed, at this time there were a lot of Ming troops in Wuhu, there were a few general soldiers at that time, a few brothers a discussion, and this kind of goods mixed with a fart, it is better to surrender it, so directly hijacked the Hongguang Emperor, dedicated to the Qing army, Zhu Yousong wept and cried bitterly, crying and pleading, to no avail, Seeing that he was about to be a prisoner, he bit the back of the man's neck with all his strength, and the blood of the bite was full of clothes, but in the end he still sacrificed this cargo, and the ending was of course very simple, he was taken back to Beijing and directly hacked to death.

Speaking of Li Xiangjun, the city of Nanjing was broken, and Li Xiangjun escaped from the "cage" with some people in the palace at night, when the streets were already in chaos, qing soldiers burned and looted, and refugees fled everywhere. Li Xiangjun stumbled and ran towards the Qinhuai River, but only to see that there were flames everywhere. It was hard to come to the long board bridge, and found that the direction of Meixianglou was also a fire. Li Xiangjun's heart sank, and he suddenly fell to sit on the bridge deck, his mind blank.

Coincidentally, one of the masters who had taught Music to Li Xiangjun passed by the Changban Bridge, found Li Xiangjun sitting on the ground, and quickly helped her up, until Li Xiangjun had nowhere to go, so he took her with the flow of fleeing people and fled to Suzhou. I would like to say more here, in fact, Hou Fangyu was also in Nanjing that night, and he fled back alone after the defeat of the Yangzhou army, just to find Li Xiangjun.

But because there was no news of Li Xiangjun, it had not been found, and at this time the Qing army had burned and looted when it entered the city, and he also saw that the Meixianglou on the banks of the Qinhuai River had burned into a fire, and Hou Fangyu was worried that Li Xiangjun was still running to the vicinity of the Meixianglou to look for it, and wandered around for a whole night. In fact, at that time, Li Xiangjun was sitting on the longboard bridge only 100 meters away from the Meixiang Building, and it was also Providence that tricked people and failed to meet.

After escaping from Nanjing, Li Xiangjun hid in the Baozhen Nunnery in Qixia Mountain and met a good sister, and the two became Taoist monks together.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Li Xiangjun's journey to escape was arduous, coupled with the thought of Hou Fangyu, at this time his body was finally not good, and he fell ill in Baozhen'an, so that it was the time of death. Only her good sister took care of her, Li Xiangjun felt that she might soon die, so she struggled to let her sister cut a strand of green silk for herself, carefully wrapped it in red silk, and then tied it to a peach blossom fan that was more precious to her than life, handed it to the good sister, entrusted it to Hou Fangyu in the future, and relayed her last words: "The prince should keep the festival for the Ming Dynasty, do not do anything to foreign races, and the concubine remembers the love of the prince under the Nine Springs."

From this last words, it can be seen that in Li Xiangjun's life, in addition to the love of his children, there is also a kind of national righteousness, and his heart and integrity are admirable!

However, things soon took a turn for the better, and in the autumn of the following year, Hou Fangyu, who had been looking for Li Xiangjun all the way, finally found Li Xiangjun in Qixia Mountain. The two of them wept with joy when they met, and after some discussion, Hou Fangyu decided to take Li Xiangjun north to his hometown of Shangqiu.

As said before, Li Xiangjun's status as a prostitute could not enter the Hou family's door, so Hou Fangyu concealed Li Xiangjun's identity, asked Li Xiangjun to change back to Wu's surname, and made up a blind word with the family, saying that because of the war, Li Xiangjun's family was gone, and he brought her back as a concubine.

Therefore, at the beginning, the Hou family was still good to Li Xiangjun and let her live in the West Garden Jade Building as a concubine. For several years, Li Xiangjun lived a good life in the Hou family, had a good relationship with his in-laws, and was commensurate with Hou Fangyu's Yuanbei wife, the Chang sisters, and Hou Fangyu was even more affectionate and harmonious, which can be said to be a peaceful and beautiful time in Li Xiangjun's life. However, during this period, Hou Fangyu failed to abide by Li Xiangjun's requirements for his national integrity, that is, the sentence: "The prince should be a Great Ming to keep the festival, do not do anything to foreign nationalities", or he could not resist, wanted to come out as an official, and participated in the township examination of Shunzhi for eight years. But soon regretted it, so he renamed himself as a study as "Zhuang Regret Hall", indicating that he regretted it in his prime. Therefore, what Hou Fangyu wrote later was called "Zhuang Repentance Hall Anthology".

After a few years of such a peaceful day, Li Xiangjun's true identity was still discovered by the Hou family, and the father-in-law was furious and wanted to drive Li Xiangjun out of the house, and later after being interceded, he was reluctant to give Li Xiangjun a place to live, and let her live in a desolate village fifteen miles away from the city. At this time, Li Xiangjun was already pregnant, and the mother-in-law and Lady Chang were very sympathetic, so they pleaded with the father-in-law, and finally reluctantly agreed to send a little girl to serve there, but Hou Fangyu was punished by the family and could no longer see Li Xiangjun.

Li Xiangjun, who was expelled from the house, could not see Hou Fangyu, was depressed, became ill for a long time, and had poor living conditions, and soon suffered from tuberculosis and died, only thirty years old. Hou Fangyu cried and erected a monument for Li Xiangjun and inscribed it together: "Qing Qing died with hatred, and her husband was ashamed for life." "There was a stone table in front of the monument, and there was a circular stone pier in front of the table - "Shame Stone Pier", and later Hou Fangyu often went to the tomb of Xiangjun and sat on the Stone Pier for a long time and could not bear to leave. Within two years, Hou Fangyu was also depressed and died, and he was only 37 years old.

Because of Li Xiangjun's low status, according to the Hou family tradition, the two were not buried together.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Foreplay section (2)

【 Little Girl Big Loyalty is always moving 】

According to the historical records that have been handed down, Li Xiangjun should not rank first in Qin Huai Bayan in terms of appearance or talent, but her popularity and reputation in the folk is the highest, which is actually due to her loyalty to love and feelings for home and country, which is rare and valuable in that era.

Here's a little footnote:

When Xiangjun was 14 years old, he heard that Yuan Chonghuan had died unjustly in Beijing, and his heart was extremely sad and indignant, so he wrote a poem: "Fill the guide with sorrow and indignation, and be loyal and loyal." Sad hundreds of years ago, the blood of the Ninjutsu Liaodong is even more spotted. ”

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

This is an important reason why Li Xiangjun was favored by many literati and scholars later, and Lin Yutang has a poem "Inscription poem for Xiangjun": "Xiangjun is a lady, and her blood stains peach blossom fans." Qi righteousness shines through the ages, and shame kills the bearded man. Xiangjun is a lady with a barbarian personality. Hanging on the wall of the fast, he taught me to know what to control. Such as today's men, who is a barbarian again? Everyone was facing Qin Twilight Chu, what kind of a look they had become. Today, all the people in this world are scammers and traffickers. I think of ancient beauties, not to make a mess. ”

The poem is very interesting, from which it can be seen that Lin Yutang is borrowing from the past to satirize the present. And there is a passage in the "Banqiao Miscellaneous": "Thirteen years of incense, also chivalrous and wise." Note that the four words "also chivalrous and wise" are very important and are The dominant personality characteristics of Li Xiangjun.

Since ancient times, there have been many women with love and righteousness, but why can Li Xiangjun's story be passed down for hundreds of years and make countless people moved? It is important to have a background of death, involving national feelings, and we have a projection in this emotion.

Here I also want to say a little bit about the Ming Dynasty: as the last imperial dynasty in Chinese history established by the Han people, the saliva may be the most, in the eyes of Ming fans, the Ming Dynasty is the most backbone of the Han regime - discord, do not pay tribute, the son of heaven guards the door of the country, the king dies in the community. Not only that, with the large inflow of silver in South America, the market economy is also very developed, capitalism has sprouted, and it is also a small government and a big society, the emperor has not been working normally at all levels of the dynasty for more than 40 years, if it were not for a reckless man named Wu Sangui, maybe we would have had an industrial revolution 300 years in advance.

In the eyes of Ming and Black, everything was reversed, in their eyes the Ming Dynasty was rotten, the royal property of the descendants of the Zhu clan encroached on the people's zhuangtian, officials at all levels knocked out the marrow of the bones, the class division was serious, and the people in remote places even fled to the mountains to live a primitive tribal life in order to avoid endless taxation and apportionment. What is more important is that the closed country is closed to the sea and the good foreign trade merchants are forced to become "Pirates of the Caribbean". In short, one sentence describes the Ming Dynasty as being born of injustice and dying of shame.

So how should the real Ming Dynasty be evaluated?

I am not a historian, and I really have no experience in historical research, but I can provide a perspective, which is "Jin Ping Mei". "Jin Ping Mei" is written although it is a matter of the Song Dynasty, but it is actually about the social life of the Ming Dynasty, reading a reading of "Jin Ping Mei" will have an understanding of the Ming Dynasty, at least the social and economic market of the middle and late Ming Dynasty, objectively speaking, from the description of the novel, it can be found that the Ming Dynasty officialdom is indeed corrupt, but on the other hand, the market economy is indeed developed, especially the prosperity of the city, reaching a height, and has developed the financial industry. But if you want to say that without the later Manchu Qing Dynasty, China could naturally develop Western capitalism, it is also unreliable.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

The most important point is the inertia of Confucian culture for more than 2,000 years, in the words of Mr. Bai Yang at that time, has become a sauce tank, the endogenous power has been gone, and what remains is the continuous differentiation of the class, on the one hand, the literati doctors and the official and business class who are attached to the huge imperial system, they live a drunken life, on the other hand, there are small people like Han Liu depicted in the golden bottle plum, and the social rift is sooner or later.

Li Xiangjun, who is talking about today, is such an era of great crisis hidden under the prosperity of the city, and the disillusionment of this era highlights the tragic sense of the chaotic world. Therefore, the stories of this era are more profoundly literary and ideological.

OK, that's it foreplay, now it's time to get in

【 Senior 】

【Question】

What new empowerment can the symbol of Li Xiangjun provide for today's cultural tourism and cultural creation and consumer life?

【Method】

Still according to the routine, first use my [IP trilateral positioning method] to refine a Li Xiangjun's person setting position:

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

【New Gameplay Ideas】

First of all, the setting of the cultural tourism IP, I suggest that you can set a pair of CPs: Xiao Ge Nu (Xiao Xiangjun) + Xiao ShuSheng (Hou Fangyu). Today Nanjing or more specifically the Qinhuai River is particularly suitable for this pair of CP.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Today's Confucius Temple still has a beautiful xianglou, the prosperity of that year is still faint, so, spanning hundreds of years of a river of culture, a prosperous river, the river of humanities also needs an IP image that conforms to its temperament, Li Xiangjun, who was born on the banks of the Qinhuai River, is of course quite suitable, her lifelong love and hatred are also unfolding on this riverbank, a soft and bloody woman, her beauty, her loyalty, her talent, her kindness has not been washed away by the river for hundreds of years, which in itself is a kind of romance given to us by history.

Figurative to figurative cultural tourism products, all life-related products, or products that can reflect the "soft and bloody" tone can be empowered by this IP, food, wine and clothing stationery 3C.

In addition, the second idea is to create the Qinhuai River IP meta-universe, because this river can be said to be an important image of the splendid Jiangnan, there are too many stories, there are too many literati and inkers involved here, there are too many vicissitudes and romance, it is itself a big cultural IP, from the public awareness, it is also very advantageous. Therefore, if we can create a meta-universe with Li Xiangjun, Hou Fangyu, Qin Huai Bayan and Jiangnan Caizi as the characters and Qin Huai Fengyue as the background, combined with the new cultural tourism, new cultural creation, new consumption, new education, and new games offline, it is completely possible to build a Qinhuai dream that crosses into the future.

Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

【 Next God Trailer 】

OK, the woman who sang the peach blossom fan bottom wind finished, the next issue is a famous scientist in Chinese history, but also a high-performance single mage in the glory of the king game, guess who?

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Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding
Qin Huai No. 1 female, singing the bottom wind of the fan... "Chinese celebrity IP universe" Vol.28 | Nie Fanding

Famous IP planner: Nie Fanding

Dean of China IP Business School

Chairman of Jiumai Planning

Shanghai Jiaotong University EMAB industrial IP tutor

Chief IP Expert, Chinese Min University

Chief Cultural Tourism Expert of Zhongshang Hang Seng Group

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