On September 5th, the "2022 China Brand Value Evaluation Information Release" event sponsored by Xinhua News Agency, China Brand Building Promotion Association and China Asset Appraisal Association was held online in Beijing.
The number of brands participating in the evaluation this year reached 1056, and this time 645 of them were released with brand value evaluation information. Among them, Fengjie Navel Orange was selected as one of the top 100 regional brands (geographical indications) in the 2022 China Brand Value Evaluation Group, ranking 20th.
2022 is the opening year of the second century of the Communist Party of China, China's brand construction will also usher in a key period of transformation, in order to comply with the objective requirements of the development of the times, cut to the urgent needs of economic transformation and upgrading, reflect the important achievements of brand building work, promote the high-level and high-level development of China's own brands, a number of relevant authoritative units held a public welfare "Chinese brand value evaluation information release" for 9 consecutive years, aiming to establish a brand value evaluation mechanism with Chinese characteristics and create positive energy for Chinese brands. Promote Chinese brands to the world.
Fengjie County is located in the heart of the Three Gorges Reservoir Area of the Yangtze River, is one of the world's eight major navel orange production areas, superior natural conditions, unique river gorge climate, suitable warm water and soil, good ecological environment, from the source to ensure the Fengjie Navel Orange "sour and sweet moderate, tender slag, juicy and refreshing, aftertaste" excellent quality.
In recent years, with its unique varieties, excellent quality and resounding brand, Fengjie Navel Orange has ranked among the "Chongqing Characteristic Business Card" and "National Orange First-class Brand", and has embarked on an efficient development path of "strong rural areas, prosperous agriculture and rich farmers" in China's fruit industry, and has won awards such as "China Well-known Trademark", "Geographical Certification Trademark" and "China Ecological Origin Protection Product", enjoying the reputation of "Chinese Famous Fruit". At present, the planting area of Fengjie navel oranges reaches 370,000 mu, with an annual output value of more than 3.8 billion yuan, which is a "sweet industry" that has enriched 300,000 people.
Source: Fengjie Navel Orange official public account