A year ago, Taobao Live at that time was still full of talents, and the head anchors Wei Ya and Li Jiaqi sat firmly in the position of "one brother" and "one sister" in the live broadcast with goods. Time has passed, and now Wei Ya and Sydney have been sealed, and Li Jiaqi has disappeared. The research report is with you to study the hot spots of various industries in real time, and view more analysis reports of various industries. On the other hand, the talents of jittering and fast delivery are frequent, the selection of new people in the East continues to carry the banner, and Taobao is caught in the embarrassing situation of "no leader".
Planning and research
In the face of such a situation, Taobao will certainly not sit still, expecting the waist anchor to slowly grow into a "big anchor", which not only directly loses a lot of profits, but also the lack of long-term head anchors, but also lets the target audience lose to other platforms. Therefore, Taobao began to cultivate new anchors through various ways, or introduced outside the station, or official support, or held a "draft" anchor competition to discover new anchors with strength.
Planning and research
At present, Taobao uses various rankings, top ten competitions and other methods to bring more publicity to these high-quality anchors, which can "create" the head anchor to recover some of the lost traffic, and at the same time, more middle-level and even low-level anchors can be trained to enhance the overall strength of anchors. It is believed that the follow-up Taobao will continue to improve the live broadcast ecology, launch more and more anchors, and will no longer have the embarrassing scene of "top stream vacancy" for several months.
Planning and research
The data shows that the live broadcast market has exceeded 2.3 trillion yuan in 21 years, and due to the repeated offline epidemics, the scale of the online live broadcast e-commerce market is still growing at a high speed, and the network economic agency expects that the market size will be close to 3.5 trillion yuan this year. Such a huge consumer market, whether it is Taobao Douyin Kuaishou or Jingdong Pinduoduo WeChat video number, is still gradually exploring, trying to get more benefits from it.