laitimes

Zhang Kai, chairman of Zhixing, adhere to the user thinking, product rapid iteration thinking, and run through the gradual route

author:Intelligent driving network
Zhang Kai, chairman of Zhixing, adhere to the user thinking, product rapid iteration thinking, and run through the gradual route

On September 1st, the 21st Century Business Herald, 21st Century New Automobile Research Institute and Gaz Auto co-sponsored the autonomous driving investment and financing cloud salon was officially held. With the theme of "Winning the Autonomous Driving Track", the salon invited industry experts, autonomous driving technology companies, ADAS suppliers and other industry insiders to conduct in-depth discussions on topics such as autonomous driving investment and financing and the development of technical routes.

Zhang Kai, chairman of Miller Wisdom Bank, was invited to attend the meeting and elaborated on the core thinking of Millima in the selection of automatic driving technology routes, autonomous driving safety, market competition patterns and opportunities, and once again conveyed the internal logic of "Millais mode" to the outside world.

Zhang Kai, chairman of Zhixing, adhere to the user thinking, product rapid iteration thinking, and run through the gradual route

At the same time as the financing acceleration trend of large-scale mass production L2+ autonomous driving companies and the trend of ADAS manufacturers beginning to get involved in the research and development of L4 autonomous driving technology have emerged, the gradual technology of automatic driving is still considered to be a more reliable development route. In response to this industry trend, Zhang Kai said that Zhixing has always been firmly taking the gradual development route, and the gradual route will inevitably lead to success first.

From the launch of the first generation of L2+ assisted driving system HPilot1.0 in early 2021 to the current HPilot3.0, which focuses on the advanced driving assistance function in the urban area, in less than two years, it has realized the integration of high-speed domain, the integration of travel and berthing to the full-scenario advanced auxiliary driving in the urban area. The millimeter always revolves around the progressive route of autonomous driving, and from the perspective of system integration, it is ready for the future L4.

Zhang Kai believes that whether it is a customer demand and market-driven way, or a technology-driven way, is the essence of the dispute over the technical route of autonomous driving. Market-driven product development has become the driving force of the typical progressive route, and the large-scale mass production brought by market-driven production also enables autonomous driving technology to obtain high-quality data on a larger scale and more scene coverage at a lower cost, so as to enable the rapid progress of data-driven AI autonomous driving technology. In addition, developing products with user thinking can obtain real user feedback, and thus also obtain iterative upgrades of autonomous driving products.

Regarding the safety risks of automatic driving and the accidents that may be brought about by the current assisted driving, the industry generally believes that such safety accidents cannot be completely avoided, but the industry should strive to minimize this risk and ensure the safety of automatic driving from technology research and development and experimental processes.

In this regard, Zhang Kai said that as an autonomous driving technology company, The end always puts safety in the first place, from the system's perception, cognition, planning, control, decision-making of the entire link, all take safety as the primary development goal, and constantly squeeze the software and hardware capabilities to fully meet the market's needs for safety. At the same time, Zhang Kai also believes that what Is provided by Milli is still an L2+ assisted driving system, and it is still necessary to study the more closely integrated interaction between humans and machines from the perspective of human-machine co-driving, so that humans have a stronger sense of participation, and at the same time can have confidence in the intelligent driving system, and obtain comfort and safety improvement in the process of using the auxiliary driving system.

Zhang Kai, chairman of Zhixing, adhere to the user thinking, product rapid iteration thinking, and run through the gradual route

In 2022, the autonomous driving industry is entering the second half of large-scale commercial landing, and high-level assisted driving in urban scenarios has become the new focus of market competition. For the current market trend, as an autonomous driving start-up, Zhixing also proposed a "millima model" to win in the competition.

Zhang Kai believes that in the stage before the intelligentization of automobiles, the manufacturing system is the competitive advantage of Tier1, and after entering the era of automobile intelligence, as the car becomes an intelligent terminal for users, changes in user needs have brought about changes in competitive elements. More and more competitors in the Internet field have joined the new car manufacturing and are using user thinking and data-driven product iteration thinking to win competitiveness.

From the beginning of its establishment, Zhixing has been composed of a diversified team, which is not only user-oriented with traditional OEMs, but also has the steady thinking of Tier1, and at the same time integrates the innovation ability of Internet companies. Zhang Kai believes that in the second half of the intelligent driving competition, the winning method of The Ultimate Wisdom is to inject user thinking into the development and iteration process of intelligent driving.

Zhang Kai said: "The development of a product should be done from the user's thinking, and the data-driven product should be used to quickly stack the product. At the same time, enterprises that use advanced development concepts and traditional manufacturing thinking to effectively combine will certainly be able to achieve rapid stage success. At the end, we must use the thinking of To C to do a To B thing, in order to be able to rise quickly and walk very steadily. ”

Through the profound interpretation of the "Millima Mode" by Zhang Kai, chairman of The Millima Wisdom Bank, it provides valuable experience for the autonomous driving industry. In the future, with the accelerated development of the autonomous driving industry, Zhixing will continue to adhere to the goals of zero accidents, zero congestion, free travel and efficient logistics, and help customers reshape and comprehensively upgrade the travel and logistics mode of the entire society.

Read on