Shaanxi Gala apples have been listed in large quantities, early ripening red Fuji apples have just "little lotus only showed sharp horns", and more than 2 million tons of Gansu huaniu apples are also about to pour into the market.
If the Gala apple is the "first half" of the mainland apple, the red Fuji apple is the "second half" of the mainland apple, then the flower cow apple is the "midfield" of the mainland apple.
However, Huaniu apples are different from Gala apples and red Fuji apples.
What is Flower Cow Apple?
Gala Apple and Red Fuji Apple are both one variety name, but Huaniu Apple is not a variety name.
Huaniu apple is a brand name, the word "Huaniu" originally referred to "Gansu Tianshui County Twenty Shop Commune Huaniu Village", in the 60s Huaniu Village is famous for producing high-quality apples throughout the country, the apples produced in the region are called "Huaniu Apples", which is the same as Yantai apples and Luochuan apples, are a regional brand.
Later, after a series of administrative changes, today's Huaniu apple refers to "the apple produced in the Maiji District of Gansu Tianshui City".
Gansu Tianshui Maiji District apple production is very large, the annual output of more than 2 million tons, the original flower cow apple has red marshal, red star, new red star, red banana, golden crown, Guoguang and other varieties.
After more than 50 years of variety renewal, some of these varieties have been eliminated in Tianshui, and some are still planting.
The definition of "flower cow apple" also evolves with the renewal of varieties.
At the moment, what is a flower cow apple?
In the eyes of most ordinary consumers, huaniu apple refers to the red, elongated marshal apple.
Like the round red star apple produced in the Huaniu production area, many consumers do not agree that it is a Huaniu apple. Even if it is not an apple produced in the Huaniu production area, as long as the shape and color are matched, it will be considered by consumers to be huaniu apples.
I don't know if this is too successful in branding, or too much in branding?
The specific varieties of Huaniu apples are New Red Star Apple, Red Star Apple, First Red Apple (New Red Star Sprout Variant), Russian Dwarf Apple, As Apple, Tianwang No. 1 (Red Star Sprout Variant) and other Marshal apples, and the Maiji District of Tianshui City, Gansu Province is also the main production area of the Mainland Marshal Apple.
This question has been said many times before, and at that time, many netizens left messages saying that the "fruit type" of the flower cow apple is different from the red marshal, and the flower cow apple is long.
Again, the shape of the apple is not necessarily innate. In apple production, most of the long-fruit type (high piles) of Huaniu apples are also pulled out by manual technology. Whether the apple is oblong (high pile) or round depends on the needs of the market, and the variety cannot be distinguished by the shape of the fruit alone. There are also many round huaniu apples that have not been piled, but many consumers in the market do not think that it is a huaniu apple.
There are also American snake fruits imported from the United States, which, like the flower cow apple, are marshal apples. The Marshal Apple was originally native to the United States and was later introduced to the mainland. Snake fruit and flower cow apple are both a type of apple, and in the specific varieties are basically the same, there is not much difference.
The name of the snake fruit is also translated as a pot, and the English variety of the Red Marshal apple is called "Red delicious", which some people transliterate as "ground snake", which was later simplified to "snake fruit".
Of course, you're right when you say that the American snake fruit is not a flower cow apple. Because to be precise, only apples produced in the Maiji District of Gansu Tianshui City can be called Huaniu Apples.
This relationship is like, the red Fuji apple made in Japan is not a Yantai apple, but the red Fuji apple and the Yantai red Fuji apple made in Japan are both red Fuji apples.
In terms of variety, the flower cow apple and the imported American snake fruit are exactly the same fruit.
The price of a cow apple is less than one-tenth that of an American snake fruit
American snake fruit has been sold in the mainland market, the wholesale price is about 12 yuan / kg or so, the retail price is a lot of sales by one, basically more than 10 yuan / one, a pound of imported American snake fruit retail price usually needs 30-40 yuan.
The price of domestic flower cow apples is relatively low too much, this year Tianshui Maiji District flower cow apple has just been listed, the highest purchase price of high-quality flower cow apples in the early days is also 4 yuan / kg, but this price is only the initial price, the price of the flower cow apples will gradually decline, the price of high-quality flower cow apples will basically be 1.5-2 yuan / kg, and the purchase price of the flower cow apples in the poor quality is about 1-1.2 yuan / kg.
This is the price of Huaniu apples in the core production areas of domestic Flower Cow Apples.
And the "cottage flower cow apple" (high pile red marshal apple) produced in other regions, the price is lower. Some non-core production areas of Huaniu apples can only sell for 0.6-1 yuan / catty, and sometimes even lower.
In terms of retail prices, the price of Huaniu apples is also at the bottom of the perennial, basically at 1.5-3 yuan / kg, compared to the retail price of 6-12 yuan / kg of red Fuji apples, huaniu apple prices have been very "conscience".
The same marshal apple, the retail price of the flower cow apple is less than one-tenth of the American snake fruit.
Why is the price of huaniu apples so low?
Comparison of flower cow apples and red Fuji apples
On the general trend, mainly because the production of apples in the mainland in recent years is relatively large, just the red Fuji apple has been more than 30 million tons, plus Gala apples, early-ripening Qinyang apples and other varieties, the output of apples in the mainland can be described as "very huge".
Under the huge output, the competition between various production areas and varieties of apples in the market is also very fierce.
Flower cow apples are not as crisp and sweet as red Fuji apples, nor can they be stored as red Fuji apples. Red Fuji apples are late ripening apples, especially Yantai red Fuji apples are basically ripe in late October, and then only need to be stockpiled for 3-4 months, just in time for the Spring Festival.
The Gansu Huaniu apple is 30-50 days earlier than the red Fuji apple ripe, this listing time is not early, said late is not late, just in time for the peak period of fruit influx into the retail market around the world, the price pressure is very large.
Flower cow apples can also be hoarded in cold storage, but the number of flower cow apples is much less than that of red Fuji. The taste of Huaniu apple is sweet, not as hard as the red Fuji apple, and the taste will decrease after storing it for too long.
The best price sales of red Fuji apples are generally around the Spring Festival, and the main sales period of Huaniu apples is 1-2 months after the market.
For apples, the longer the sales period, the more they can "control the price", and the price control of huaniu apples is not as strong as that of the red Fuji apple.
However, nowadays, Huaniu Apple is also gradually trying to find ways to extend the sales period. It's just that it also depends on whether the market recognizes it or not.
Of course, the red Fuji apple is only the red Fuji apple in Xinjiang, Luochuan, yantai can sell at a higher price, and sometimes the price of the red Fuji apple will also collapse. However, unlike the Huaniu apple, the red Fuji apple crash was hoarded in the cold storage after May, when a large number of apples were in the hands of hoarders, even if the price collapsed, few people paid attention.
The price collapse of Huaniu apples is mostly directly "rotten market" in the hands of fruit farmers.
On the whole, the red Fuji apple is a very commercial apple, especially the red Fuji apple in the core production area, and the high degree of commercialization can basically crush most other fruits in China. The degree of commercialization of Huaniu apples is very low, and the price control is very poor.
Can a cow apple be like an American snake fruit?
The retail price of American snake fruit is very high, but the amount of American snake fruit imported to the mainland is also very small. With such a large output of huaniu apples, it is difficult to sell them at the price of American snake fruits, and only a small number of high-end fruits can be made.
However, the price of imported high-end apples is very high, and sales are usually not large.
Imported apples generally adopt the sales strategy of "wholesale by pound, sell by one", and sell one can earn 2 dollars.
After the shelf life is extended, high-priced imported apples can be placed there and sold slowly, which is the same as fishing, for a long time, there will always be fish hooked. One day can not sell out for two days, two days can not sell out for 3 days, really can not sell for 3 months, basically can not be broken.
The core of the high price of snake fruit in the United States is not snake fruit, but "imported", mainly for consumers who like to eat imported fruits. Even if the flower cow apple is exactly the same as the American snake fruit, it is unlikely to sell for the price of the American snake fruit. It's a market issue, not a planting issue, nor a variety issue.
To fine bar up, the American snake fruit and the flower cow apple really have a big difference, the flower cow apple and most of the other domestic apples have no longer waxed to keep fresh, but most of the apples exported from the United States will be thick wax, mainly for preservation. This allows apples to stay on the shelves longer and reduces the loss of freshness of apples.
It is difficult to make a luxury apple like the American snake fruit, even if it needs to improve the profit of planting, it can only work hard from the aspect of reducing costs, simply from the retail price to increase, as a huge mass fruit, it is too difficult to achieve.