Source: People's Daily News
In February and March 2022, the Beijing Winter Olympic and Paralympic Games were successfully held, and China dedicated a simple, safe and wonderful Olympic event to the world, and also harvested rich spiritual wealth. The enthusiasm of the masses to participate in ice and snow sports is high, and the solemn commitment of "driving 300 million people to participate in ice and snow sports" has become a reality; The Chinese sports delegation achieved full participation in the Winter Olympic Games, creating the best results in the history of the Winter Olympic Games; The ice and snow industry is booming, and the mainland ice and snow industry system is rapidly improving.
Since the Eighteenth National Congress of the Communist Party of China, China's sports industry has flourished, and this decade has been a decade of China's sports reform and innovation, a decade of magnificent achievements, and a decade of thriving career.
Deepen reform, active innovation and constantly create a new situation in the development of China's sports industry
On September 22, 2020, General Secretary Xi Jinping stressed at the symposium of experts in the fields of education, culture, health and sports that sports is an important way to improve the people's health level, an important means to meet the people's aspirations for a better life and promote the all-round development of people. During the "14th Five-Year Plan" period, it is necessary to accelerate the pace of sports reform and innovation and inject new vitality and impetus into the development of sports in the mainland.
In October 2014, the State Council issued the Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption (hereinafter referred to as the Opinions), which upgraded the fitness of the whole people to a national strategy. With the fundamental goal of enhancing the people's physique and improving the health level, the "Opinions" regard the sports industry as a green industry and the cultivation and support of the sunrise industry, open up new ideas for the development of the sports industry, and make the sports industry an important force in economic transformation and upgrading.
According to the "Booming Chinese Sports Industry" organized by the Economic Department of the General Administration of Sports, the total scale of China's sports industry increased from 1,710.7 billion yuan in 2015 to 2,948.3 billion yuan in 2019, an increase of 72.35%, with an average annual growth rate of 14.6%; The added value of the sports industry increased from 549.4 billion yuan in 2015 to 1124.8 billion yuan in 2019, an increase of 104.72%, with an average annual growth rate of 19.6%, far higher than the GDP growth rate in the same period. With fitness and leisure and competition performances as the leader, the integration and development of high-end manufacturing and modern services, and the emergence of new technologies and new models, the modern sports industry system has been initially established.
At the same time, optimizing the industrial structure and layout, promoting integrated development, further broadening the development space of China's sports industry, and the development mode of complex industries such as "sports +" and "+ sports" has become a new trend. According to Peng Xingyu, secretary of the party group and director of the Bureau of Culture, Radio, Television, Sports and Tourism of Xingning District, Nanning City, Guangxi Zhuang Autonomous Region, Xingning District focused on the development pattern of "two axes, three districts and four centers" in the urban area, relying on and integrating the core area of the Ten Mile Flower Corridor and the rich sports and tourism resources along Kunlun Avenue, actively promoting the deep integration of the "sports + tourism + culture" industry, and successfully held the Xingning Sports Tourism and Leisure Conference for four consecutive years, attracting nearly 100,000 tourists per year. In the future, Xingning will continue to strive to create a distinctive sports tourism cultural brand.
Since the Eighteenth National Congress of the Communist Party of China, sports reform has been promoted in depth. In 2015, the "Overall Plan for the Reform and Development of Chinese Football" was announced, and the substantive reform of the association with football projects as the breakthrough was steadily promoted, helping to realize the dream of a sports power. Yao Ming, Liu Guoliang, Zhang Jun, Zhou Jihong, Li Yan, Shen Xue and a large number of professionals with extensive influence have taken up the main management positions of individual sports associations, and the social and professional nature of the association has been enhanced. The number of participants in the small basketball league organized by the Chinese Basketball Association has expanded year by year, from the initial 100,000 to 250,000 this year, radiating more than 3 million people; Based on the points competition, the Chinese Badminton Association will include its own events and various events held by various provinces, autonomous regions and municipalities, and the first batch of applied competitions in 2022 has exceeded 200 stations, and it is expected that more than 1,000 points competitions will enter the event catalog every year in the future.
As the highest level of comprehensive games in the country, the reform of the National Games is the key point and breakthrough point of sports reform and innovation. In the 12th National Games in 2013, the number of medals and groups in the three major sports were fully adjusted, allowing more young athletes to emerge in the highest level of competitions in the country; The 13th National Games in 2017 will cancel the gold medal table, medal table and overall standings; The 14th National Games in 2021 will not only unify the sports with the Tokyo Olympic Games, but also optimize the rules of the competition rules, allowing the Tokyo Olympic Games to participate in the National Games in the full lineup of the participating combinations and collective events. After three years of reform and innovation, the status of the National Games as the "baton" and "weather vane" of mainland competitive sports has become more prominent.
Bigger increments, improve quality Continue to meet the growing sports needs of the people
Since the Eighteenth National Congress of the Communist Party of China, China's competitive sports have continuously achieved brilliant results. Chinese athletes won gold medals in 14 events of the Tokyo Olympic Games, winning the gold event is the most in the history of overseas Olympic Games, Su Bingtian also broke the Asian record in the men's 100 meters with 9.83 seconds; the Chinese women's volleyball team defended the World Cup championship with 11 consecutive victories, and it was also the tenth time to win the world volleyball "three major competitions" championship; The Chinese women's football team regained the Asian Cup after 16 years; The Chinese team won 4 gold medals in men's and women's basketball and men's and women's basketball at the 2018 Asian Games; The Chinese men's volleyball team won the Asian Cup championship after 10 years; Wu Dajing won the Pyeongchang Winter Olympics short track speed skating men's 500m championship, achieving a breakthrough of zero gold medals in the Men's Olympic Winter Olympics on ice in China; At the Beijing Winter Olympics, Gao Tingyu won China's first gold medal in men's speed skating, and Su Yiming became China's first winter snowboarding champion... Chinese athletes vividly interpret the Chinese sports spirit of "winning glory for the country, selfless dedication, scientific truth-seeking, abiding by discipline and law, unity and cooperation, and tenacious struggle" with practical actions.
On February 1, 2019, General Secretary Xi Jinping stressed in Beijing when inspecting the preparations for the Beijing Winter Olympic and Paralympic Games that strong sports are strong and the country is strong, and strong countries are strong in sports. The development of sports is not only an important part of realizing the Chinese dream, but also provides a strong spiritual force for the great rejuvenation of the Chinese nation. We must carry forward the Chinese sports spirit, carry forward the style of sports ethics, promote the coordinated development of mass sports, competitive sports, and sports industries, and accelerate the construction of a sports power.
The spirit of Chinese athletes who dare to fight and work hard has inspired the people of the whole country, inspired the national spirit, and also stimulated the enthusiasm of the public to actively participate in sports. In the past ten years, the cause of mass sports has been vigorously carried out. According to Gao Yuanyi, deputy director of the Group Department of the State General Administration of Sports, by the end of 2020, the proportion of people who regularly participate in physical exercise in the country will reach 37.2%, an increase of 3.3 percentage points over 2014; the pass rate of the national physical fitness measurement standard will reach 90.4% in 2020, an increase of 0.8 percentage points over the previous time; by the end of 2021, there will be more than 2.7 million social sports instructors who have obtained technical level certificates...
In the new era, the people's needs for a better life are becoming more and more extensive, the diversified and high-quality needs of sports activities are also becoming more and more obvious, the people are the main body of the development of sports, in the process of building a sports power, it is necessary to adhere to the people-centered, starting from the fundamental interests and actual needs of the people, and effectively solve the most concerned, most expected and most realistic problems of the people. Since the Eighteenth National Congress of the Communist Party of China, the reform of simplifying administration and decentralization, combining decentralization and management, and optimizing services in the field of sports has been comprehensively deepened, and the growing sports needs of the people have been continuously met. Due to the high degree of mass participation, the marathon event is relatively simple to get started and is welcomed by the public. In 2014, after the "cancellation of the approval of commercial and mass sports events", marathon events ushered in a spurt of development. The number of registered marathon events in The country has increased from 22 in 2011 to 1828 in 2019, covering 31 provinces (autonomous regions and municipalities) across the country, while improving the quality of the marathon has also become an inevitable requirement for the healthy, scientific and sustainable development of the marathon industry. In recent years, the Chinese Athletics Association has successively issued more than 20 industry regulations, such as the "China Marathon and Related Sports Event Organization Standards", "Marathon Sports Industry Development Planning", and "China Marathon and Related Sports Event Operating Company Management Measures", which have provided strong support for the high-quality development of marathon events.
As the "national horse" in the hearts of runners, the Beijing Marathon has witnessed the rapid development of China's marathon events and China's sports industry in the past decade. Dai Qijun, the operator of the Beijing Marathon and the general manager of Zhongao Road Running Company, said: "The Development of the Beijing Marathon has changed from nothing to a 'double gold event', from a single competition to an event brand integrating public welfare, expo and parent-child running, from an extensive operation management method to a new era of refined operation that 'takes the details to the extreme', the development of the Beijing Marathon is also a microcosm of the vigorous development of China's marathon. ”
With the boom of mass sports, China's sports industry has ushered in a broader space. In the past ten years, the total scale and added value of the mainland sports industry have shown a continuous upward trend, the total scale has increased from 952.6 billion yuan in 2012 to 2737.2 billion yuan in 2020, the added value has increased from 313.6 billion yuan in 2012 to 1073.5 billion yuan in 2020, and the added value of the sports industry has increased from 0.60% in 2012 to 1.06% in 2020.
Since 2020, although the new crown pneumonia epidemic has affected the holding of events and sports activities, the public's awareness of health has been continuously enhanced, and new fitness activities in the "Internet + sports" model such as home fitness and online punch card have become a national fitness trend. At the same time, local governments have actively introduced policies of "benefiting enterprises" and "benefiting the people", reducing the rent of sports enterprises and issuing sports consumption coupons, which has greatly stimulated the vitality of sports consumption. The "2020 Public Fitness Behavior and Consumption Research Report" shows that the public's fitness behavior and sporting goods-related consumption during the home period have increased significantly, and the fitness participation rate has reached 93% during the epidemic period, and the consumption rate of sporting goods has reached 65%.
Full Openness and Sharing of Achievements China shows the style of a big country and highlights the responsibility of a big country
Since the Eighteenth National Congress of the Communist Party of China, the national strategy of national fitness has been deeply implemented, the facilities of national fitness venues have been significantly improved, the participation of the whole people in fitness has been continuously improved, and the public service system for fitness for the whole people has been basically established. Nowadays, the pattern of mass sports led by the government, multi-departmental coordination, the participation of the whole society, and the joint construction and sharing of the whole people has initially taken shape. The 13th National Games set up mass sports for the first time, and 19 major sports activities such as square dance, eight danjin, and aviation navigation model appeared on the stage of the highest sports competition in the country; On this basis, the 14th National Games continued to deepen the reform, and selected four projects such as square dance, broadcast gymnastics, fitness qigong, and tai chi as exhibition and performance projects, without gold, silver and bronze medals, but rewarded the participants in a "graded" manner. The mass events of the National Games have been continuously "expanded", the public has actively participated, and the sense of gain and happiness has been effectively improved, and the National Games has truly become a sports event for the people of the whole country.
In April this year, the National Fitness Online Games with the concept of "open competitions and shared competitions" was officially launched, and more than 100 events and hundreds of events including shuttlecock, skipping rope, curling, chess and cards have been set up. According to the person in charge of the Group Department of the State General Administration of Sports, the National Fitness Online Games adhere to the consistent principle of "opening the door to run sports" on the sports front, and the organizers and participating platforms remain open, only setting the start time, and there is no clear end time. On the basis of the competition modes such as "central association office", "people group co-organization", "local provincial and municipal office" and "platform self-sponsoring", give full play to the platform function advantages of online events, and drive the whole network and the whole society to run the competition. In the process of running the competition, the achievements of competitive sports are fully reflected in the sharing of the whole people, and more than 100 Olympic champions, world champions and national champions lead the people to participate together through publicity posters, online competitions, topic interaction and challenges. Sun Yiwen, Su Bingtian, Quan Hongchan, Xu Xin, Zhang Yufei, Wu Dajing and many other champion athletes have participated in the activities and "cloud exercise" with everyone. The number of registered participants in the National Fitness Online Games has exceeded 10 million in the more than two months since it was launched, handing over an eye-catching report card.
The concept of "openness" is also deeply integrated into the whole process of preparing for and hosting the Beijing Winter Olympic Games. The Beijing Winter Olympics Organizing Committee selected 37 foreign experts and introduced 207 foreign professional and technical personnel to participate in the preparatory work. British icemaker Mark Cullen and Canadian icemaker Hans Usrich provided extensive technical support for the manufacture of the Ice Cube ice surface; Austrian Harald Springfield, as an ice hockey consultant for the Beijing Winter Olympics, was responsible for the renovation of the ice hockey stadium with the team and the operation of the venue during the Winter Olympics; Chief Translation Officer Alex Bonomarev has built a bridge between China and the world... These foreign experts worked side by side with the Chinese team to provide a strong guarantee for the successful hosting of the Beijing Winter Olympics and accumulated valuable experience for the development of ice and snow sports in China.
Adhere to the "open door to sports", fully mobilize the strength of all parties to participate in the development of sports, the renewal of this sports concept in the process of improving the comprehensive strength of China's competitive sports has been continuously confirmed. The Shooting Team of Tsinghua University, where Yang Qian, the first gold medalist of the Tokyo Olympic Games, is jointly built by Tsinghua University and the Shooting and Archery Sports Management Center of the General Administration of Sport of the People's Republic of China; At the Asian Games in Jakarta, the gold medal-winning Chinese three-man men's basketball team was formed by the "I want to go to the Olympics" champion team, Guangdong Dongguan Mayong Team, which included teachers from Guangzhou Institute of Physical Education, students from Guangdong University of Technology and employees of the Bureau of Culture and Sports; The Chinese Men's Handball Super League is not only co-built by associations and enterprises, but also innovates the use of the direct participation mode of national team clubs, which not only improves the appreciation of the league, but also provides a platform for the national team to train.
In 2022, a truly unparalleled Winter Olympics will leave precious memories in the history of the Olympic movement and a valuable Olympic legacy for the Chinese people. The National Speed Skating Hall, which gave birth to a number of Olympic records at the Beijing Winter Olympics, has now become an Internet celebrity punching point for tourists to experience skating; The National Aquatics Center has realized the simultaneous operation of water sports and ice sports; The National Alpine Ski Center, the National Bobsleigh Center and other venues and facilities are planned as a whole, and the Winter Olympics area is "transformed" into the Yanqing Olympic Park, becoming a public leisure tourism resort... These "Olympic wealth" can undoubtedly provide a steady stream of impetus for China to move from a big country in ice and snow sports to a strong country in ice and snow sports.
The fruitful results of the development of China's sports industry are national and global. From the 2014 Nanjing Youth Olympic Games, the 2019 Wuhan World Military Games to the 2022 Beijing Winter Olympics, as well as badminton, athletics, gymnastics, table tennis, men's basketball and other world championships and World Cups have been held in China, China has hosted large-scale international sports events, contributed Chinese wisdom, and comprehensively showed the world an open, civilized, rich and strong national image, and also highlighted China's responsibility as a big country in international sports affairs. At the same time, international sports assistance has become an important part of China's sharing of sports development achievements with the world. As of 2020, the mainland has established friendly sports relations with more than 180 countries and regions, provided sports technical assistance to more than 50 third world countries such as Myanmar, Bolivia, Tonga, Vanuatu, Jamaica, etc., and helped foreign athletes improve their competitive level and promote the development of local sports through the sending of coaches overseas to coach and receive foreign sports teams to train in China.
The Outline for the Construction of a Sports Power will celebrate its 3rd anniversary. In the future, Chinese sports will adhere to the people-oriented, reform and innovation, rule of law, coordinated linkage, continue to improve the quality and efficiency of sports development, vigorously promote the deep integration of national fitness and national health, better play the important role of the combination of the national system and market mechanism, continue to meet the people's needs for a better life, and strive to build sports into a landmark cause of the great rejuvenation of the Chinese nation.