On August 26th, the 4th China (Chengdu) International Digital Entertainment Expo (hereinafter referred to as China IGS Digital Expo) was grandly opened at the Chengdu Century City New International Convention and Exhibition Center, and the exhibition will last until August 28.
China IGS Digital Expo is a large-scale digital technology interactive entertainment new economy exhibition built with the purpose of "adhering to the Tianfu cultural gene, leading the new economic wave of the city, and aggregating the global digital cultural and creative diversified ecology".
The Expo is sponsored by the Sichuan Provincial Committee of the China Council for the Promotion of International Trade, the Internet Information Office of Sichuan Province, Chengdu China World Trade Cultural and Creative Exhibition Co., Ltd., sichuan Tourism Investment Group Co., Ltd., Chengdu Digital Cultural and Creative Industry Alliance, Sichuan Cultural Industry Chamber of Commerce, WorldLine Animation Exhibition Organizing Committee, Beijing iQIYI Technology Co., Ltd., Sichuan International Exhibition Center, Sichuan Travel Creative Digital Cultural and Creative Development Co., Ltd., and Chengdu Fudiwei Cultural Communication Co., Ltd.
Just this year, China IGS Digital Entertainment Expo ushered in a comprehensive upgrade, approved by the China Council for the Promotion of International Trade, "IGS Chengdu (International) Digital Entertainment Expo", officially upgraded and renamed IGS China (Chengdu) International Digital Entertainment Expo. Become the only "national brand" digital cultural and creative expo in the central and western regions, and is committed to aggregating global digital cultural industry resources, linking upstream and downstream ecological enterprises, building a first-class exchange and cooperation platform, and jointly building a new pattern of digital industry.
With the acceleration of the iteration of scientific and technological research and development, the cultural self-confidence of the Chinese people is deeply rooted in the hearts of the people. The potential energy of the development of digital cultural creativity provides more diversified vitality for the prosperity and growth of the cultural industry, and it is precisely under such a "homeopathic spring tide" and nourished by the hot land of China's cultural and creative culture that the China IGS Digital Expo lasted four years of struggle and produced fruitful results.
It is reported that the exhibition area of this year's digital expo is 55,000 square meters, and according to the forecast of the flow of people in previous years, the number of exhibitors this year will increase steadily, and it is expected to reach 200,000.
The four themes cover the entire IP industry chain and new formats
During the "Thirteenth Five-Year Plan" period, the mainland's cultural industry flourished and developed, and the "Fourteenth Five-Year Plan" relay ushered in the first five years of the mainland's comprehensive construction of a modern socialist country and marched toward the second centenary goal. "Focusing on industrial development, The Outline of China's 14th Five-Year Plan proposes to implement the digital strategy of cultural industries, accelerate the development of new cultural enterprises, cultural formats, and cultural consumption models, and strengthen digital creativity, online audio-visual, digital publishing, digital entertainment, online broadcasting and other industries." At the same time, as one of the top three digital entertainment exhibition brands with national influence, China IGS Digital Expo implements the strategic high position, penetrates the hot spots of digital development, and achieves sustainable ecological empowerment for the cultural and creative industries in the central and western regions by building diversified digital content scenarios. Behind this empowerment to leverage the digital economy with the cultural and creative industry, what is presented behind is the belief and will of China's IGS digital Bo Standing at the head of the global development tide, actively responding to the voice of the times, and striving for the key place of the digital economy.
How? One phase and one meeting, the new exhibition + era has come. As the only "national brand" digital cultural and creative expo in the central and western regions, this year's China IGS Digital Expo will take "one exhibition and one meeting" as the core, bringing together leading manufacturers and top IPs in science and technology, animation, tide play, games, e-sports, film and television and other industries, building a platform for the aggregation and exchange of upstream, middle and downstream resources in the industry, and focusing on displaying the latest achievements of the digital cultural and creative industry. It aims to focus on the hot spots of digital development and gain insight into the pulse of the times.
In terms of "one exhibition", this session is divided into four major themes: dimensional venue, amusement space, trend continent and digital oasis, which not only covers the core industries of digital entertainment such as animation games, but also includes the tide play and virtual entertainment on the outlet - at the end of last year, the Chinese Academy of Social Sciences released a report on the development of the tide play market, and it is expected that the tide play market size will reach 47.8 billion yuan in 2022. Virtual idols, virtual performances, VR, AR, XR and other forms of virtual entertainment have also attracted much attention from the capital market.
Specific to the exhibitors and IP of each division. Guofeng Guochuang gathers well-known platforms and enterprises in the industry such as iQiyi Animation, Ai Man, and Ayer Square; The game division brings together many classic IPs, such as "Tower of Eternity", "Rainbow Island", "Wind and Cloud", "Legend of Stardust" under the veteran game manufacturer Sheng Qu Games, "Original God", "Song of Ice and Fire: Table War Chess", "Card Battle Pioneer", etc., covering terminal games, mobile games, wargames, cards and other differentiated game types; Brands such as Mega Tide Play, Tenjin Industry, Xiaoling Toys, ≥9 and other brands participated in the trend tide play division; iQIYI Adventure VR, XR Giant Space Movement Economic Platform Krypton Space-Time under Hi Pan Technology, and "Super Dimension Academy", a virtual society belonging to Super Dimension, were unveiled in the virtual entertainment division.
With the high traffic and strong exposure of the China IGS Digital Expo, well-known brands also choose to pre-sell or debut products during the exhibition. Hesong Technology, the board game wargame agent participating in the exhibition, also brought 5 new products of "A Song of Ice and Fire: TableTop Wargame".
In addition to the horizontal display of the digital entertainment industry, "One Exhibition" also covers the whole industry chain of "IP copyright - content production - dissemination and distribution - derivatives development - content consumption". In the iQIYI theme exhibition area, products and content forms such as novels, animations, film and television dramas, video interest communities, and adventure VR were aggregated, and stage performances and author signing activities were designed for consumers.
The exhibition will be regarded as an opportunity and carrier, linking the industry, ecological enterprises and consumers, and also enriching the industrial form of urban cultural creation. In the middle of August this year, Jie was operated by the industry of Xinfeixiang Group, and Century Huatong, the parent company of Sheng qu games, landed the "Western Regional Headquarters Base" in Chengdu, which vigorously promoted the upgrading of the digital cultural and creative industry in the western region. In a series of strategic layouts, it is foreseeable that the modern urban cultural and creative industry system with digital technology as the wing will evolve again. The Outline of the Planning for the Construction of the Twin Cities Economic Circle in the Chengdu-Chongqing Region clearly states that "the Chengdu-Chongqing Region Twin Cities Economic Circle should work together to build a new highland for the digital industry". At present, the construction of the Chengdu-Chongqing Twin Cities Economic Circle has entered a new stage of development, and the interconnection of the IP industry opened by IGS is bound to open up a new track entrance for the new economic growth of Sichuan-Chongqing region and China - the development of digital content based on digital cultural creation. Taking the lead in occupying the "time" and "opportunity", "the fourth pole of China's economic growth", digital cultural creation dares to be the vanguard.
The summit forum focuses on industry issues and regional new economy
Another core "one meeting" of the China IGS Digital Expo is the IGS Global Digital Cultural and Creative Development Conference, as an international event in the digital cultural and creative industry, this year's summit and forum will gather industry wisdom and jointly discuss topics such as digital cultural creation, trend play, digital people, and pan-entertainment going to sea.
In the past two years, the industrial environment has changed, and opportunities and challenges coexist for enterprises that are deeply engaged in the fields of digital cultural creation and entertainment. For example, with the cooling of blind boxes, tide play brands try to lay out the whole industry chain, and need to explore new product forms and business models; Games have become a trend, how to localize Chinese self-developed games to cope with unfamiliar and complex foreign cultures and markets; Or with the help of the upstream and downstream advantages of the industry, how to achieve "virtual reality" between animation and digital human teams, etc., these questions will be handed over to industry leaders and enterprises to put forward insights and find answers.
The specific agenda of the conference includes: 1 summit (2022 Chengdu Digital Cultural and Creative Summit), 1 industry summit (2022 IGS · Digital Visual Arts Theme Conference) and 6 industry forums (Chengdu Cultural Tourism Innovation and Development Forum, Trendy Play Forum, Game Globalization Forum, AI-Enabled Music Entertainment Summit Forum, Animation and Digital People Forum, Pan-Entertainment Overseas Forum).
The conference will also hold the "Art Outsourcing Docking Conference" and "2022 IGS · "Capital 1+1" Game Industry Precision Investment and Financing Matchmaking Meeting", "2022 IGS · The game research and development and distribution channel face-based conference has built an open, neutral and active international cooperation and exchange platform through resource matchmaking meetings, project roadshows, and accurate investment and financing in the industry, and help digital cultural creation and related industries to be deeply integrated in multiple directions.
In addition, the signing ceremonies such as the "Meta-universe Digital Human Cooperation Signing Ceremony" and the "Shipborne Panda Signing Ceremony", the "Mottled Cloud Product Release" will also be held during the conference, and there is also a "venue BTB exhibition area" for service enterprise docking at the exhibition site.
As a digital culture "national character" exhibition brand with wide national influence among the younger generation, China IGS Digital Expo, while finding solutions to industry problems, also based on the insight into the genes of the digital content industry, evaluates and analyzes the internal and external environment of regional digital cultural creation, cultural tourism and other industries by holding vertical summit forums, development reports and other forms, sorts out the main problems, cooks an annual "dry food feast" for the industry, and gives feasible development suggestions for the future. Through the exhibition platform, strengthen the construction of a strong chain to effectively serve the development of enterprises.
Welfare Route Connecting dimension interactive entertainment new experiences
This year's China IGS Digital Expo also provides consumers in the digital cultural and creative industry with a high-quality cultural atmosphere by creating immersive theme experience areas such as guofeng guochuang and virtual entertainment, so that people can easily perceive the cross-dimensional interactive experience brought by science and technology.
Visitors can refer to the "Interactive Benefit Collection Route for Participating IP" provided by the organizer to visit. For example, choose the iQIYI Peach Dimension punch card route, along the way have the opportunity to harvest iQIYI VIP members, "Freesia Tips" peripherals, "Alice Syndrome" author signing, with Huang Zhenji, Zhao Shuang, Zhang Yumeng and other well-known voice actors live interaction, participate in the paper drawing Xiaojin, K JORELO, Seven Handsome and other authors of the on-site signing activities.
In addition, people can also choose the Sheng Qu game activity route, IGS material collection route, Guofeng domestic IP exhibitor route, etc., participate in game activities, Weibo interaction, etc., and have the opportunity to win game prizes, "Hanhua Diary" limited peripherals, "Tomorrow's Ark", "Inhuman" IP genuine peripherals, etc.
Creating a virtual entertainment immersive experience is also a highlight of the show. The scene gathered the top domestic intelligent entertainment software and hardware, technology, and game enterprises to display VR/AR virtual reality hardware and create a cutting-edge virtual entertainment ecological experience scene. At the booths of Adventure VR, Krypton Time and Space, Super Dimension and so on, visitors can experience VR flagship devices, immersive experience XR next-generation esports, and interact with virtual idols in real time.
From the current industry trends, VR/AR technology is an important interface to connect virtual reality, which can not only provide players with an immersive entertainment interactive experience, but also be regarded as a necessary hardware for people to lead to the "metaverse". According to statistical agency IDC data, virtual augmented reality (VR/AR) terminal shipments will be about 6.3 million in 2020, and terminal shipments are expected to exceed 75 million units in 2024.
With the gradual wide application of "virtual reality +" in the fields of cultural entertainment, education and training, industrial production and other fields, the virtual entertainment ecology of the China IGS Digital Expo will bring a novel experience of dimensional interaction to ordinary people.
The new economy exhibition helps the new pattern of cultural and creative development in the central and western regions
In the past three years, the China IGS Digital Expo has accumulated more than 30,000 well-known exhibitor IPs at home and abroad, completed more than 22.5 billion transactions, and accumulated a good industry influence. In April this year, with the approval of the China Council for the Promotion of International Trade, the "Chengdu (International) Digital Entertainment Expo" was upgraded and renamed as China (Chengdu) International Digital Entertainment Expo. This upgrade means that China's "national brand" digital cultural and creative expo has added another capable player! Help the development of new economic formats to grow strongly.
The national "14th Five-Year Plan for the Development of the Digital Economy" mentions that by 2025, the mainland's digital economy will move towards a period of comprehensive expansion, the added value of the core industries of the digital economy will account for 10% of GDP, the ability of digital innovation to lead development will be greatly improved, the level of intelligence will be significantly enhanced, and the integration of digital technology and the real economy will achieve remarkable results. The "Planning" also mentions the improvement of the level of digital industrialization, including the significant improvement of the independent innovation ability of digital technology, the significant improvement of the quality of digital product and service supply, the significant enhancement of the core competitiveness of the industry, and the formation of a global leading advantage in some fields. New industries, new formats and new models continue to emerge and are widely popularized, and the driving role of improving the quality and efficiency of the real economy has been significantly enhanced.
Based on the soil of digital culture, IGS aggregates platform traffic, expands the ecological capabilities of the China IGS Digital Expo in the upstream and downstream supporting industries such as animation and comics, games and e-sports, literature, film and television, etc., builds an industry exchange and business docking platform with global influence and gathering power, links existing industrial resources to cultivate new momentum for development, creates a new scene of digital technology interactive entertainment, and promotes a new pattern of digital culture industry. It has effectively promoted the organic integration of digital innovation, empowering entities, and international exchanges. Comprehensive response to the national digital strategic plan in the essence of the topic.
For the digital cultural and creative industry, the China IGS Digital Expo is an industry business card, attracting upstream and downstream industrial chains to see the development potential of the central and western regions. For regional brands themselves, the "Culture + Technology" large-scale digital technology interactive entertainment new economy exhibition created by the China IGS Digital Expo is also becoming one of the city business cards of "Cultural and Creative China".
In the context of the era of the integration of culture and science and technology and the industrial background of building a strong chain, the brand influence and ecological aggregation ability of the China IGS Digital Expo will accelerate the transformation and upgrading of the cultural industry, lead the cultural tourism, entertainment consumption and regional development with the power of science and technology, and help the high-quality development of the urban digital cultural and creative industry.
This digital experience journey with games, comic exhibitions, and IP as the cultural window extends the extension of people as a medium for the audience. Digital virtual interaction technology, once again defines the "physical boundary" of mankind, but also based on the development of digital cultural tourism and game industry driven by virtual technology, this year's China IGS Digital Expo through the integration of industry resources, for the growth of game companies to the sea to provide investment and financing, platform docking and other vertical services, through the exhibition traffic window, for the growth of the industry to build a cohesive stage.
China IGS Expo is committed to building a diversified vertical platform for China's pan-entertainment industry based in the central and western regions and extending to home and abroad. "From Chengdu to the world", insight into the pulse of the future digital age.