Zhi He Auto/Chen Yi
Although it is also a "Japanese three musketeers", it is undeniable that Nissan is still a certain distance from Honda and Toyota in terms of brand influence. Some time ago, Infiniti, which was frequently sung, officially announced that it would not withdraw from the Chinese market, but the discerning people could see that Infiniti had come to the edge of the market in terms of sales.
Coincidentally, Nissan Maxima (Sima), which was once highly expected, is not optimistic about development. To make matters worse, Maxima's luck is not as good as Infiniti's, and Not long ago Nissan announced that it will officially stop production of Maxima in 2023. After 43 spring and autumn seasons, the flagship sedan finally fell.
For the Maxima (Sima) car, perhaps most domestic consumers are relatively unfamiliar, which is not surprising, after all, its sales and reputation in China are not outstanding. However, in the North American market, it is very popular.
Maxima is a flagship sedan launched by Nissan in 1981, the original model is equipped with a 2.4L V6 power + rear-drive system, so maxima (Sima) positioned as a sports car from the beginning.
In 1994, the fourth generation of Maxima (Sima) was introduced, and the biggest highlight of this generation was the "Ward Top Ten" VQ30DE engine, which was the same as the VQ37 engine. With the advantage of power, the fourth generation of Maxima (Sima) has aroused heated discussion in the industry as soon as it was launched. It was from this generation that maxima became a household name in the North American market.
Although Maxima has achieved great success in the North American market, it was not introduced to Japan until 2015, when Maxima had evolved into the eighth generation. It is worth mentioning that after entering China, Nissan's positioning of Maxima (Sima) is higher than that of nature.
Unfortunately, due to the shrinking power, Maxima (Xima) did not achieve the expected results after entering China, and the annual sales volume after the listing was only about 1,000 units. In the end, the unsatisfactory Maxima (Sima) withdrew from the Chinese market in 2020.
Unfortunately, in recent years, Maxima's sales in the North American market have also declined, completely losing its original aura. Eventually, Nissan had to get Maxima to retire from history.
Maxima (Xima) recession is well understood, the current energy saving and emission reduction is the mainstream trend of the industry, Maxima (Xima) such a large-displacement product is naturally difficult to continue to make a difference, the suspension of production is both expected and helpless.
In fact, in addition to Maxima, there are many similar examples in the North American market, such as Chevrolet Impala, Ford Taurus and Buick LaCrosse. The rapid rise of new energy vehicles has also greatly compressed the original living space of these models. For Nissan, it is theoretically wiser to turn more energy into the field of new energy.
Write at the end:
The suspension of Maxima is bound to make many people feel sorry, in terms of product strength alone, the 3.5L V6 version of the North American market is indeed very capable of playing, and the hard BBA is not a problem. However, it should also be recognized that with the discontinuation of Maxima, Nissan has also opened a new prelude to the era of electrification to a certain extent. When Infiniti is not developing well and Maxima (Cima) can't bring too much sales feedback, it is a good opportunity for Nissan to break through.
So is it possible that in the future, Nissan will let Maxima (SIMA) meet us again as a "new energy vehicle"? What do you think about that? Welcome to leave a message in the comment area to discuss.
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