Long Dani, Du Hua, Yang Tianzhen, fans always like to compare these three people, they have their own grooves, but also are torturing their own love beans "black heart boss". But the three "godmothers of the entertainment industry" have completely different life paths and career choices: director Long Dani, agent Yang Tianzhen, and entrepreneur Du Hua.
Text | Financial Gossip Female Contributing Author: Gollum
In April 2016, Lehua's film "Dream Partner" was released, a film starring Hao Lei, Yao Chen and Tang Yan that tells the story of three women who started from scratch and made the company bigger.
In order to invite the Korean director Zhang Taiwei of "You from the Stars" to participate in the directing, Du Hua flew to South Korea more than ten times in a month, and finally invited him to China.
In the movie, Wang Yibo played Yao Chen's first love in the United States and contributed his first kiss on the screen.
Du Hua said that he and Yao Chen's roles are very similar, both are self-made women.
It is a bit of a pity that the movie finally scored a Douban score of 4.4 points, and netizens have given their own reasons for low scores: heartache Hao Lei.
In October of the same year, a blockbuster acquisition was made, and Gongda Electroacoustic in Weifang, Shandong Province, announced that it intended to acquire Lehua Culture for 1.89 billion yuan.
In this acquisition, Du Hua will receive consideration of 1.037 billion yuan, including 534 million yuan in cash.
For a time, she became an inspirational model of post-80s female riches and was reported by the media. In addition to not kissing Wang Yibo, Yao Chen in the movie has almost all of the real-life she has.
That year, Du Hua was 35 years old.
On August 7, Lehua Entertainment officially passed the hearing of the Hong Kong Stock Exchange, impacting the capital market for the fourth time in eight years, one step closer to the "first share of artist brokerage".
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There have been new developments in Lehua's listing, and some contents in the prospectus have also been on the hot search:
Han Geng renewed his contract until 2024, Wang Yibo renewed his contract until 2026, Meng Meiqi to 2026, and Fan Chengcheng to 2023.
Many netizens said in the message area after reading it: Du Hua should kneel to thank Wang Yibo.
Lehua's prospectus shows that the three-year revenue from 2019 to 2021 is 2.843 billion yuan, and more than 90% of the revenue comes from artist management. In the first four months of 2022, the contribution rate of the first artist was as high as 56.8%.
And this "first artist" can only be the top male idol of this Weibo fan with nearly 40 million.
Before founding Lehua, Du Hua was a "desperate three ladies" in the workplace, and worked diligently and earnestly all the way to the position of general manager of Huayou Music in Huayou Century.
In July 2009, Huayou "sold himself" to a grand event, and Du Hua took the opportunity of having a child to leave Huayou Century and said that he wanted to rest for a while before considering the future development direction.
But turning around, he borrowed money and mortgaged the property to establish Lehua Culture.
Soon, Du Hua met her first cash cow.
In 2010, coinciding with Han Geng's departure from SJ and returning to China, he became a piece of fat in the eyes of many brokerage companies, and Huayi and Guangguang were all looking at each other.
Du Hua pulled Lehua's angel investors Yang Ning and Han Geng to sit in the café to chat about their ideals in life, opened the conditions for "star shareholders", and finally let Han Geng, who wanted to pursue freedom, sign a contract.
Han Geng lives up to the mission of "cash cow".
In 2016, Han Geng earned more than 20 million yuan for Lehua in half a year, accounting for 49% of the total income of the company's artist business.
At that time, the boy band UNIQ, which had just debuted for two years, also gradually showed signs, and its income exceeded that of Zhou Bichang, including wang Yibo's credit.
Du Hua went from being an entertainment company boss to a hot search guest, that is, the first two years.
In 2020, the first issue of "Sister Riding the Wind and Waves" was popular, and Ding Dang's song "I Am a Little Bird" prepared for his first stage was wonderful, but he received a bad review from Du Hua, the manager of the girl group:
"Ding Dang sang too well, it will appear that others are too bad, so it is not harmonious to put it in the group."
Of course, Du Hua was scolded, but as Lehua Entertainment, a company that focuses on idol groups, she certainly has her reasons.
Lehua is one of the first companies to bring Korean trainee culture into China, and Du Hua's definition of a girl group is: young, beautiful, and uniform.
This set of standards may seem old-fashioned, but they work.
In an interview, Du Hua once said: Lehua's criteria for selecting artists, the first is good character and gratitude; The second is the three views of the positive; The third is business capability.
Although this theory is felt by netizens to have worn away the personal characteristics of the sisters, it is quite favored by capital.
Du Hua built an idol empire with this set of standards, and everyone was trained by the assembly line, which also avoided the loss caused by the "collapse" of someone to the greatest extent.
Except for Wang Yibo.
As mentioned earlier, Du Hua should indeed thank Wang Yibo, because most of the company's revenue comes from Wang Yibo and other artists, to put it bluntly, it is real money and silver drawn from their fans.
"Du Hua relied on Han Geng in the first half of his life, and Wang Yibo in the second half of his life", the words are not rough.
But this is also where Du Hua's anxiety lies, because once he loses Wang Yibo, a "top artist", it is not impossible to lose his job.
In 2014, Du Hua sent Wang Yibo's boy band UNIQ to debut in South Korea, and put down a harsh word: bet 100 million to make stars, lose and quit the entertainment circle.
However, when it came to the Korean restriction order, UNIQ still became an unknown small group.
However, the mountains do not turn around, the "Restriction of Han Order" restricts UNIQ, and the "Chen Qing Order" completes Wang Yibo.
In 2019, the fire of delaying the work "Chen Qingling" allowed a new generation of idol Wang Yibo to quickly replace the momentum of Han Geng. In the following years, Wang Yibo's achievements can be described as sweeping through thousands of armies and becoming a brother of Lehua.
Also pushed to the altar by "Chen Qing Ling" is another protagonist, Xiao Zhan, and long Dani, the promoter behind her.
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Long Danni's story is inseparable from Hunan.
In 1995, Ouyang Changlin founded hunan economic television station (hereinafter referred to as jingshi), recruiting soldiers everywhere.
Long Dani, who ran to Guangdong Yangjiang TV Station with her boyfriend to work hard, although she learned a lot of experience in Hong Kong and Taiwan variety shows by relying on the near water tower, she also felt unsatisfied.
So he casually sent a program tape to Ouyang Changlin, and then he was recruited and became the first batch of tv people in Hunan to engage in entertainment.
Unexpectedly, her talent shined in Hunan, and the first variety entertainment program "Lucky 3721" was co-founded by her, and later "True Feelings" and "Star Academy" were also well-known programs in China.
"Star Academy" is a program that can be called the originator of the mainland draft, and Zhang Yixing, a hunan servant at the time, also participated in this program and won the third place in the finals.
Later, the "Super Girl" and "Happy Male Voice" she participated in the production set off a frenzy of domestic drafts, which can be called a phenomenon-level variety show.
Fast forward to 2006, when the TV entertainment industry was undergoing a transformation.
Long Danni, as the most active and top-notch person in the Xiang Army brigade, has also become a "trump card" that soldiers must fight, and even made a "battle for the dragon".
In fact, as early as 2005, the much-suppressed Economic Television team and Oriental Satellite TV reached a cooperation intention, based on the "Absolute Man" of Economic Television, and revised it into "Come On! "Good Boy" appeared on Oriental Satellite TV, and has reached a good cooperation in 2006.
Oriental Satellite TV has taken a look at the draft experience of the Jingshi team, and Hunan Jingshi, as a small channel "only visible to the province", is eager for a broader sky, and the two can be said to be taking what they need.
So it was agreed that the former would pay the latter, and the income would also be the former's collection of money and the latter's.
The general director is Long Dani.
So a lot of viewers don't know, "Come on! "Good Boy" is still a Hunan soul in his bones.
In 2007, Hunan Satellite TV also did the men's draft "Happy Male Voice", which just bumped into the second season of "Come On Good Boys", which are all competitions for selecting men, and the competition can be described as fierce.
At this time, Hunan Satellite TV did not want to watch its own resources run to make wedding dresses for others, so it used some forces to revoke this cooperation, and finally the director came forward to invite Long Dani back.
Another director from Jingshi stayed on Oriental TV with a team of people to support the second season of "Come on! "Good Boy" handed over a good answer sheet, this person is ye Feng, the founder of the laughing fruit culture and the man behind Li Tian.
At that time, there was also an unknown casting director who "caught" Ma Tianyu, who hesitated to participate in the mall, but finally achieved his sixth best result in the country. He is Che Che, the general director of "China Has Hip Hop".
Unable to stand the bitter words of the old leader, Long Danni officially joined Hunan Satellite TV.
Under the great success of the previous two "Supergirls" and the fierce attack of Oriental Satellite TV, Long Dao took office.
She is soberly aware that this is the second time that the rival Oriental Satellite TV has held a "man selection" competition, so the audience has no freshness of the first year, and the content of the program is the most important.
And the talent show, the most important thing is the reality show, the director must "use their real personality to play a role designed for him."
Based on this understanding, Long Dani brilliantly completed the task given to her by the leadership as the 2007 Happy Male Vocal Director.
That is, the 0713 fast man who is also awakened and represented by Wang Quexin, and is still out of the group.
That year, after the finals, everyone was cheering and celebrating, and there was a little girl crying in the corner.
For three months, she squatted in the corner every day to observe each contestant, writing copy for them, adding up to more than 10,000 words in one sentence or two.
Now that the game is finally over, she can't help but bring into everyone's emotions, and she can't help but feel the excitement in her heart.
This girl is Wu Mengzhi, the general director of "Sister Riding the Wind and Waves" today.
In 2008, 35-year-old Dani Long had taken the position of president of Tianyu Media, a subsidiary of Hunan Radio and Television Station.
In the same year, it was also reported that Huayou Century invited Long Dani to be the CEO, and offered the condition of annual salary plus stock dividends of 30 million.
At this time, Du Hua was experiencing pregnancy and childbirth, career transformation, and began to leave the Huayou century that he had worked hard for five years.
A few years later, Long Dani's "Happy Girl" and "Happy Male Voice" and other talent shows have completely changed the ecology of the mainland entertainment industry, and also made the concept of "idol" and fans closely bound together.
In the end, this ecology also gave Du Hua a taste of sweetness many years later.
A group of young boys and girls became trainees, and then they were pushed onto the stage of the draft step by step, joining the uniform and pleasing Love Bean Universe under Du Hua.
Of course, this is all an afterthought.
▲ Lehua 12th anniversary family portrait, from Lehua Entertainment official micro
In 2009, Du Hua had two happy events and had two children - one was his own son Zhao Xiaoguo, and the other was Lehua Entertainment.
On the other hand, Long Dani, who had just sat on the Heavenly Entertainment Dragon Chair, was frequently hit.
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The news that the "mother of the draft" is about to leave Hunan Satellite TV has not gone away.
People are convinced that Long Dani's departure is to do after-sales service for the acting path of Supergirl and Fast Man, and create a "post-draft era".
From "Dani" to "Dragon General", this palace-level leader of the entertainment industry has set three directions for Tianyu as soon as he took office: program production, film and television shooting, and artist management.
In terms of program production, Long Dani does not want to go back to the old road of drafting, but takes it as her own pocket.
The high ratings and low reputation of "Let's See the Meteor Shower", the movie "Happy Fire Boy" and "Qi Tian Dasheng Prequel" are unsought-after, the film and television projection of this road is too deep, and Long Dani has not been able to firmly grasp it.
Finally, there is the artist agent.
Termination, exodus, hype... Almost every supergirl fast man has a memory that is not pleasant with Tianyu.
He Jie said in an interview that her performance fee at that time was only 2,000, unlike Zhang Liangying, who went to Huayi and got tens of millions of orders.
After He Jie terminated the contract, Long Danni found Tan Weiwei to vigorously appease, and later Tan Weiwei wrote a song with the lyrics: "You signed me for several years, and you owe me a lot of money." ”
A large number of artists selected by Tianyu' hands, the uneven distribution of resources between monks and porridge, coupled with the huayi tiger on the other side, has poached a lot of master artists from their own hands.
Dragons are always hard.
On the other hand, Yang Tianzhen, who has just graduated for two years, has joined Fan Bingbing's studio by relying on the experience he accumulated in Wang Jinghua during college.
This newcomer broker has shown her extraordinary courage and talent.
At that time, Fan Bingbing's negative news continued, Yang Tianzhen planned a marketing event for her "I don't marry the tycoon, I am the tycoon", overnight, the reputation of "Fan Ye" was launched, and Fan Bingbing also achieved a rapid transformation from black to red.
For a long time to come, "Don't bow your head, the crown will fall; Don't shed tears, bad people will laugh" and other golden sentences have become The label of Fan Bingbing, and she has also become a well-deserved heroine in the hearts of netizens.
This also laid the foundation for Yang Tianzhen's consistent style when he managed artists later: stir-fry topics and set up people.
Douban had a vote, "Agent 101 Selection", Yang Tianzhen rode the dust and threw off the second place - Master Wang Jinghua more than half of the votes.
This is Yang Tianzhen's ability.
In 2014, Huayi, which had backstabbed Tianyu, gradually let go of the "artist agency" business, and a large number of artists "scattered" in the market waiting to take over.
It was also at this time that Yang Tianzhen and several partners founded Yixin Entertainment and picked up Zhu Yawen.
Later, the "walking hormone" design she created for Zhu Yawen, although it gave him a strong memory point in a certain period of time, was also criticized by fans for many years because of too limited style.
Some people even concluded that Zhu Yawen's 5 years in Yixin Entertainment were "the 5 years that were stolen by Yang Tianzhen".
Yang Tianzhen's original name was Yang Siwei, and she renamed herself "Naïve" because she wanted to always respect her inner thoughts and use them to fight against the whole world.
But her Internet "thinking" has not disappeared because of the renaming "naïve".
From 2016 to 2017, Yang Tianzhen began to appear frequently in various variety shows, speeches and interview programs, with high-frequency output and big shows of emotional intelligence.
On Jiang Sida's "Transparent Man" program, she denied the phenomenon of entertainment circles such as sky-high film remuneration and speculation cp in the interview, and also put forward the reasonable statement that the existence of traffic and human settings was reasonable, which caused dissatisfaction with Lu Han fans, because at that time, Lu Han and Di Li Reba's CP hype on the running man had made many fans feel deeply uncomfortable.
Yang Tianzhen was scolded just to create an illusion that "Lu Han can be red with me", and the only thing she really wants to market is herself.
The second year of the program's broadcast, Lu Han and Yang Tianzhen ended their cooperative relationship.
After the interview was completed, Jiang Sida wrote a side note on his public account, ending with:
"Many people say that in a person's name, what they want and what they lack will start something."
At this time, Long Dani officially left the tail big tianyu and founded Wow.
Picked up the old line again - the draft.
Burn! After "Teenagers" and "Children of Tomorrow", well-known artists such as Mao Buyi, Zhou Zhennan, Ma Boqian, and X Jiu Youth Group were excavated by Long Danni one by one.
However, the "Heavenly Entertainment Curse" has always pestered her, and the artist's after-sales service is always a headache.
Especially in the X Jiu Youth League, several members were shelved at home at the golden age and had no work to do, which caused fans to scold "a good hand of cards to play poorly".
It was not until 2019 that Long Dani and Du Hua single-handedly made a wang explosion, so that Wang Yibo of UNIQ and Xiao Zhan of the X Jiu Youth League shined in "Chen Qing Ling", and finally saved the situation.
Only Yang Tianzhen seemed to be going farther and farther away.
With the east wind of the draft, she also sent her own artists to the stage of "Creation 101", but it seems that she lacks the experience of incubating idols from 0 to 1, and there is no blessing of capital, and several small idols of Yixin Entertainment have not set off much splash.
In 2020, 35-year-old Yang Tianzhen announced the removal of his agent title, then switched to e-commerce, and also founded his own plus-size women's plusmall, and the debut of live streaming goods won 7.36 million sales.
On the short video platform, Yang Tianzhen has set up a new personality for herself - a confident woman.
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In 2019, Yang Tianzhen posted a group photo with Zeng Jia (jiaxing media boss) and Long Danni in the circle of friends, with the text "often scolded group".
Some netizens shouted for Du Hua to join in and be scolded together, and some people said that Du Hua was not worthy at all.
Long Dani, Du Hua, Yang Tianzhen, fans always like to compare these three people, they have their own grooves, but also are torturing their own love beans "black heart boss".
But the three "godmothers of the entertainment industry" have completely different life paths and career choices.
In 2008, the 35-year-old Long Danni sat in the position of president of Tianyu, she repeatedly went in and out of the Hunan department, and what she was best at was to do the heart-wrenching program to the extreme;
In 2016, the 35-year-old Du Hua received a consideration of 1.037 billion yuan in Lehua's first huge acquisition, becoming a well-deserved 1 billion female billionaire;
In 2020, 35-year-old Yang Tianzhen stepped down from the brokerage business and founded his own plus-size women's clothing brand, and now he is going farther and farther on the road of "brokering himself".
Maybe the answer has already been written in their official documents —
Director Long Dani, agent Yang Tianzhen, entrepreneur Du Hua.
Resources:
"Decoding the TV Xiangjun" Yang Xiaoling