Traditional social apps require users to upload real photos, which not only exacerbates the internal volume of appearance between young people, but also risks leakage of privacy. In order to alleviate the appearance anxiety of Generation Z, Soul Zhang Lu and the team have launched ways to pinch faces, breaking the social tradition of face value, and also bringing a new social experience to young people.
Soul APP as one of the most popular social software in recent years, Soul CEO once said "let the world have no lonely people", so Soul has become a highly inclusive social application in China, no matter what kind of "niche" you are, here you can start a new social journey with an interesting and unique personality, completely bid farewell to the pressure of appearance.
Create a "super cute face pinch" gameplay and create a "stress-free social" environment
Soul App is a social app that advocates "interest socialization", so Soul CEO has been committed to creating a "stress-free social" environment and striving to achieve the decentralization of the social relationship chain. Any new user after coming to Soul, the first will usher in the gamification of the "super cute face pinch" gameplay, unlike most social apps that do everything possible to encourage, or even force users to upload real avatars, Soul does not support real avatars, but use cartoon avatars, 3D face pinching to replace. Virtual avatars alleviate physical anxiety, blurring external labels such as age and position, and focusing on deep individual characteristics—things that are closer to the essence of the mind.
Soul App based on the user's portrait and interest map, "label test", for the user to create a new avatar, as a recommendation of the "basis", to achieve efficient and accurate recommendation between users and users, the advantage of this is that any individual can join the virtual network, can be quickly recommended to people who may share their own concepts, the same interests, quickly achieve communication, and obtain high-quality relationships. Soul users can escape the social pressures of real-world relationships and meet like-minded people.
Pay attention to interest-driven socialization to alleviate the social pressure of appearance
Soul also under the leadership of Soul CEO, using a gamified and scenario-based approach, set up a variety of interest-based social channels. For example, the Soul werewolf game on the homepage, the group chat party, the film and television, variety show community, foodie community, constellation community, and wear community in the Soul App space station... Through functions such as topics and information flow push, it helps users to aggregate users with consistent interests and cultural preferences into groups and circles through the relationship chain on the platform, weakening the traditional social model of appearance.
Now there are tens of millions of young people sharing life on the Soul App every day, through the hashtag to find friends with the same interests and hobbies, forming a thriving interest social ecology, in the new round of social wave, how to cut the unique social needs of The Z generation, the emergence of Soul undoubtedly has enlightening significance.
Soul's unique social approach and social philosophy has always been a cutting-edge product in the social field. The interest social model advocated by Soul Zhang Lu and his team has also allowed young people to release their nature and allow Generation Z to find more empathetic partners. In the future, Soul Zhang Lu and his team will continue to enrich the platform play, continue to explore the social needs of young people, and explore new social paths.
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