Many young people have several social applications in their mobile phones, and the same social methods and content have long made young people feel tired. But Soul can stand out from the crowd of social software precisely because of the unique social method and avant-garde social metacosm concept created by founder Zhang Lu and the team.
Reject appearance anxiety, break the traditional appearance socialization, and reposition the social model
Soul Zhang Lu based on the social status quo of Generation Z, launched the Soul APP. Soul is a social application that advocates "interest socialization", which is committed to creating a "stress-free social" environment and realizing the decentralization of the social relationship chain. Any new user after coming to Soul, will first usher in the gamification of the "super cute face pinch" gameplay, unlike most social apps do everything possible to encourage, or even force users to upload real avatars, Soul App does not support real avatars, but use cartoon avatars, 3D face pinching to replace.
Virtual avatars help young people abandon appearance anxiety, blur the external labels of age and position, and focus on deep individual characteristics— things that are closer to the essence of the mind. To create a new identity, but also to carry out "label testing", Soul based on the user's portrait and interest map, as the "basis" of recommendation, to achieve efficient and accurate recommendation between users and users, the advantage of this is that any individual joining this virtual network, can be quickly recommended to people who may share their own concepts and interests, quickly achieve low-cost communication, and obtain high-quality relationships. Soul users can both escape the social stress of real-world relationships and meet like-minded partners. The emergence of Soul has fundamentally broken the situation that traditional beauty socialization is the mainstream, and repositioned the social model.
Gamification and scenario construction, with interest to drive users to socialize
In order to complete Soul Zhang Lu's vision of building a "social metaverse", the Soul team also adopted a gamified and scenario-based approach, setting up a variety of interest-based social sections. For example, the Soul werewolf game, electronic pet, group chat party on the homepage, film and television, variety show community, foodie community, constellation community, wear community on the home page, etc., initially completed the construction of the prototype of the social relationship universe.
(Soul's group chat feature)
As a social platform for Generation Z, Soul, on the basis of interest socialization, through functions such as topics and information flow pushes, and through the relationship chain on the platform, allows users with consistent interests and cultural preferences to aggregate into groups and circles, which is also an important reason why Soul App is becoming more and more sought after by young people. The future of social networking is mainly customized for young people, and the circle, fun, warm and healing social applications with humanistic care may be the real needs of Generation Z who live together with desire to express their desire and loneliness.
Soul Zhang Lu and the team hope that young people can socialize freely here and find themselves in social interaction. Zhang Lu and her team are constantly enriching the high-quality content within the platform, and hope that with this content, they can stimulate the unlimited potential of young people.