CCTV network news: Entering the summer, tourism in many places has gradually recovered, and various localities have attracted tourists and stimulated tourism consumption by issuing consumption coupons and creating nighttime cultural tourism.
Since July 10, the Beijing Municipal Bureau of Culture and Tourism has issued accommodation coupons for the suburbs of Beijing with a total amount of no more than 30 million yuan to consumers through the travel platform in three phases, covering hotels and country houses in 10 districts. According to the data, as of July 28, the number of accommodation reservations in the suburbs of Beijing increased by nearly 4 times compared with the same period last month (June 10-28), saving an average of 814 yuan for consumers per single. The growth of accommodation in the suburbs of Beijing has also driven the recovery of surrounding industries, including catering and scenic spot tickets.
In Jiangsu, the night tour activities to cool off the heat are favored by the general public and tourists, and have also become a new hot spot to drive cultural tourism consumption, and the number of tourists in the night cultural tourism consumption gathering area in July increased by 15.40% compared with June. In the Slender West Lake Scenic Area of Yangzhou, Jiangsu Province, there are many tourists at night. This year's Slender West Lake Night Tour starts from the perspective of condensing local characteristics and enhancing the experience of tourists, and the main tour line is 3.5 kilometers long, taking the form of a circular performance every 10-20 minutes.
In the Tianmen Mountain Scenic Area of Zhangjiajie, Hunan, the primary sub-forest at the top of the mountain at an altitude of more than 1500 meters is dense, and the temperature is 22 °C-26 °C, which is very cool. The cool temperatures also attract a large number of tourists to escape the heat. Since the beginning of the summer, Tianmen Mountain has received 450,000 tourists in July, an increase of 270% over June. Since August, the number of single-day receptions on Tianmen Mountain has continued to exceed 20,000, mainly family parent-child tours and student self-help tours.
In Xi'an, Shaanxi, the Qin Shi Huang Emperor Mausoleum Museum has become one of the popular summer attractions. According to big data analysis, the improvement of the epidemic situation and the resumption of inter-provincial travel are the main reasons for the increase in tourists.
Cheng Jingang, deputy director of the Ticket Management Department of the Qin Shi Huang Emperor Mausoleum Museum: Our current reception volume has recovered to 60% of the reception volume in previous years, and the average daily reception of more than 16,000 person-times in the past 10 days is an increasing trend, and the number of tourists is in a gradual upward trend.