This year is the 70th anniversary of the founding of the Chinese table tennis team, on July 15, supervised by the famous director Jia Zhangke, the high-end liquor brand Shuijingfang presented the "Table • Friends" micro-film was screened on the whole network, the micro-film specially invited Li Furong, honorary chairman of the Asian Table Tennis Federation, to talk about the inheritance and innovation of the national ball spirit, through Li Furong's sharing with other two cross-border narrators, while raising a glass for the national ball, leading the audience to feel the innovative expression of Shuijingfang's "aesthetics in wine".
Talk about the spirit of hard work with table friends
As the representative of the "golden generation" of Chinese table tennis, "not accepting defeat" is the distinctive brand of Li Furong's table tennis career. As a representative of the "table" in the "table friends", Li Furong shared the story of his mentor and friend in his table tennis career in the film.
▲Li Furong
Today's Li Furong is 80 years old, and his fast, fierce and accurate offensive style is still admirable. Li Furong said, "From the Formation of the Chinese Table Tennis Team in 1952 to the present 70 years, the Table Tennis Team is at the forefront of the world, and innovation is very important. Table tennis can indeed bring happiness to people, so it is necessary to popularize this sport so that the majority of people can benefit and benefit, and can get happiness, health and happiness from table tennis. The country can be happy and developed, and the people can be happy and healthy, which is the real purpose of our time. ”
In addition to Li Furong, the representative of the "Ball Table", in the micro-film "Table friends", Feng Lun, chairman of the "Round Table" representative of Yufeng Group, told the entrepreneurial experience of supporting each other with his friends, and Song Shuyu, chairman of the "Wine Table" on behalf of the China Liquor Industry Association, told the story of working hard from brewing "a glass of wine" to continuously upgrading industry standards. Different industries, different experiences, different perceptions, so that the audience can understand the national ball from different perspectives, their pursuit and perception of a better life, will also let more people be inspired and inspired.
▲ From left: Feng Lun, Li Furong, Song Shuyu
Table friends pay tribute to the national ball culture
"Table Friends" micro-film and national ball are highly bound, when telling the moving story of the table, wine table, round table, through the narrator's different industries, different experiences, different perceptions, so that we can understand the national ball from different perspectives, in the narrator's pursuit of a better life and insight sharing, so that more people are inspired and inspired, to further interpret the brand connotation of "aesthetics in wine".
▲From left: Liu Yiwei, Yao Jingyuan, Wu Sheng, Wang Tao
In fact, in addition to micro-films, the "Table Friends" IP created by Shuijingfang strives to visualize this abstract perception through rich forms and information transmission. Not long ago, Wang Tao, the world champion of table tennis, Liu Yiwei, a well-known host, Yao Jingyuan, a special researcher of the Counselor's Office of the State Council, and Wu Sheng, the founder of the Scene Lab, gathered in Chengdu for "meeting friends at the table" to share wonderfully around this charming city and help the development of the city. Such a series of activities of the "Table Friends" City Forum and the strongest table tennis group events will also be successively landed in Changsha, Nanjing, Hangzhou, Baoding, Zhengzhou, Nantong and Guangzhou, injecting new momentum into the development of various cities.
▲ Zhu Zhenhao
Zhu Zhenhao, CEO of Shuijingfang, once said that Shuijingfang is a part of China's famous wines, and its brand mission is to inherit innovative wines for 600 years, promote Chinese cultural aesthetics, and become a part of the good life of consumers, and sports and Shuijingfang complement each other.
Whether it is the new IP of "Meeting Friends at the Table", or Shuijingfang's becoming a Chinese ice and snow sports partner in the past 20 years, and the WTT World Table Tennis Federation's global designated celebration wine, Shuijingfang is sharing the beauty of life through a series of cultural and sports events, thereby promoting the implementation of the brand's high-end strategy. Shuijingfang always adheres to the three principles of "brand high-end, product upgrading and innovation, and marketing breakthrough", and establishes an interactive network of Shuijingfang throughout the country by multiple means such as diversified marketing, IP innovation, and core product upgrade, so as to attract partners and cultivate more loyal consumers for the brand.
In the mainland's 2035 vision, building a sports power is one of the important tasks and an important part of the people's yearning for a better life. As a "national ball", table tennis shoulders the responsibility of winning glory for the country in competitive sports, and plays an important role in the national fitness cause in the mainland.
Shuijingfang is precisely to use micro-films as a carrier, through moving stories, to carry forward the national ball culture, continue to promote exchanges between people, let more people understand and pay attention to the national ball culture, let the people feel the meaning of a better life with good physical fitness, meet the people's yearning for a better life with high-quality wine, and create a better future for the national life.