Wen \ Qin Shubao
China Automotive Quality Network released the 2021 price of more than 180,000 yuan of medium-sized car quality list, has always been known for good quality of Japanese mid-size car only one Toyota Asian Dragon on the list, topped the list, but the sales of The Asian Dragon can not beat the same family of Corolla, Camry, etc., not to mention other models, why is this? Is the Asian dragon "a pearl in the sea" or a "loss" without knowing it?
Toyota has serious infighting and narrow room for competition. The Asia Dragon is a product launched by FAW Toyota, which has been implementing a two-vehicle strategy, and the sales of Corolla and Rongfang have supported half of FAW Toyota. Although the Asian Dragon positions medium-sized cars, although it does not compete with these two main models, FAW Toyota's marketing efforts for it are indeed not as large as the investment in "brothers".
In addition to internal competition, the competition from the "cousins" is not absent, the same GAC Toyota is the muzzle of the gun directly to the Asian Dragon, GAC Toyota's main model Camry is also positioned as a medium-sized car, the manufacturer's guidance price is 20,000 yuan lower than the Asian Dragon. Although it is not known who FAW Toyota and GAC Toyota has the true biography of Toyota Hidetomo, the Asian Dragon was fiercely injured in front of the Camry.
Backward intelligence and low convenience. Now the car has gradually changed from a means of transportation to a travel companion, measuring the quality of a car is not only fuel-saving and durable, it has also been given more functions and meanings, intelligent is a trend in the development of automobiles. According to the owner's feedback, there are some less convenient designs in the intelligent equipment of The Asian Dragon, such as HOLD has no memory function, and it is necessary to reconnect to WIFI after each restart, and the whole series is no OTA upgrade and Wi-Fi hotspot.
And the 2022 Asian Dragon does not have a standard carplay and carlife, only a standard Internet of Vehicles, although the Internet of Vehicles is free for 5 years, but the monthly 1G traffic is really difficult to support travel demand. And even the commonly used front and rear parking radar, 360 ° panoramic image, reversing image is not standard, many car owners complain that the 360 ° panoramic image is comparable to the quality of the elderly machine.
Aesthetic obsolescence, practicality weakens. Searching for the Asian Dragon interior, the third entry is "the Asian Dragon interior is too ugly", it seems that the Asian Dragon interior is ugly has become a fact for all to see. Unfortunately, the 2022 Asian Dragon is still in its old form, and the only novelty is that in order to highlight the digital sense of technology, it uses a new LCD dashboard and replaces it with a larger floating touch screen, which is slightly exaggerated in size and looks incongruous.
The problems of large odors, large gaps and poor texture of plastic materials that car owners generally reflect before still exist. And the physical buttons on both sides of the central control screen have also been canceled, it is not difficult to understand that this is Toyota's efforts to create a sense of technological atmosphere, but it seems that some paintings have added to it. In the past, Toyota provided a convenient operating environment for car owners with its practical interior and a large number of retained physical buttons, so today's Asian Dragon seems to have a two-sided interior practicality and beauty.
Maintenance costs are high. According to the statistics of the "Zero Ratio Coefficient of 100 Cars" released by China Insurance Research Institute in 2021, the zero-to-integer ratio coefficient of Toyota Asia Dragon reached a staggering 540.08%, ranking tenth in the whole list, comparable to many luxury brand models. According to the survey of China Insurance Research Institute, the normal average price of a car by disassembly parts is 3.5 new cars, but the price of the vehicle accessories of Asia Dragon has reached 5.4 times the price of new cars. This also means that the cost of repair and maintenance of the car in the later stage will be far higher than the general household category.
Brief summary:
The decline in sales of Toyota Asian Dragon is not because no one appreciates, but its own intelligent backwardness, low convenience, aesthetic obsolescence, weakened practicality, high maintenance costs, and there are serious infighting in Toyota and narrow competitive space, so do you think the Asian Dragon is worth buying?