The peak season of beverages is approaching, but many distributors can no longer hold on. Recently, many dealers have reported that the library has exploded. The large amount of products piled up in the warehouse makes it impossible for dealers to deal with them. Moreover, many manufacturers are still exerting pressure and want to continue to press goods.
Even many dealers who act as agents of tens of billions of brands are at a loss when they face the phenomenon of bursting their stocks. It seems that the scenery is unlimited, but in fact, it doesn't make much money in a year, and all the profits are swallowed up by the backlog of goods in the warehouse.
The collective burst of the warehouse, and the peak season did not come
The dealer can't hold on first!
The peak season has become a lifeline for dealers. Every manufacturer is in full swing to the dealers to press the goods, and the reasons are very similar, the peak season is coming soon, sales are going up, prepare more goods, otherwise it may not be out of stock.
This is still more polite, and if you have enough confidence, you will directly issue a task-type notice to the dealer to pay for the goods. Moreover, this round of pressure has begun since the end of the New Year, and it is intensifying.
By the time the New Year is over, there is a certain amount of inventory that has not been fully digested. As a result, a new round of pressure has begun. The continuous pressure of goods, the continuous improvement of tasks, and the strength that cannot be refused, so that dealers can only bear it silently.
In the continuous accumulation, dealers began to burst the warehouse. The number of products in the warehouse is still increasing, but the products entering the end market are not so smooth. Under great pressure, dealers have begun to be unable to support it.
Behind a large number of products is a large amount of money, and the continuous pressing of goods has squeezed out the liquidity of dealers. However, if you want to enter the market, the wages of employees, the funding of promotional activities, and the incentives for the end market all need to be supported by funds.
Behind the explosion of the library, there is an outbreak of manufacturer problems!
The emergence of the problem of warehouse explosion is not only the problem of pressing goods, but the comprehensive outbreak of the problem of manufacturers.
The most direct reason for the explosion of the warehouse is caused by the pressure of goods, and a large number of pressure goods continue to occupy the warehouse, resources, experience and funds of dealers. After the product enters the warehouse, the dealer will continue to invest more resources for the subsequent sales of the product. The distribution of products into the market, entry fees, bar code fees, display fees, promotional costs, etc. are not a few, but also continue to organize activities, mobilize the power of the terminal, and complete the dynamic sales.
However, in this process, the cost is still borne by the dealer. After the pressure of the goods, the dealer's funds are very limited. In order to cooperate with the manufacturer's activities to drive the sales of products, the dealers must pay their own expenses. said that it was an advance payment, but when it was written off, it was delayed again and again, and even constantly provoked.
For the write-off of manufacturers' expenses, there is also a summary in the industry, which is to delay if you can delay, to do less, not to give, and not to spend money...... From delaying expenses, to all kinds of eating and taking cards, to all kinds of hooligans who change their tricks, it is nothing new. Now, many manufacturers directly use the method of replenishment to settle expenses.
It is said that it is replenishment, but in fact, it is a disguised pressure of goods. The product has already exploded, and it continues to increase the pressure on dealers through such means.
Vendor relationships are close to collapse!
This is a serious matter, but it is a fact that is happening. Over the past year, the pressure on dealers has been increasing. The pressure of its own competition, the pressure of the external market, and the pressure of channel competition...... are constantly affecting the survival of dealers.
In the case of dealers facing survival problems, manufacturers are gradually becoming the weakness of dealers. The increasingly serious price inversion on the e-commerce platform has directly prompted the decline in dealers' sales and even the collapse of word of mouth; a large number of pressure goods and tasks have continuously compressed the profits and living space of dealers; and the problem of arrears in advance payments has further intensified the contradictions......
Recently, there have been various problems among many big brand manufacturers and dealers. Among these manufacturers, there are many big brands with annual sales of more than 10 billion, but they are high-minded in the face of dealers, and they are like misers when settling expenses.
From a large number of pressed goods, so that dealers burst their warehouses, to hundreds of thousands of advance fees refused to admit, and then to two or three years in arrears...... Every time it refreshes the perception of the bottom line of big brands.
These are just the problems that have been exposed, how many problems have not been exposed, and how many dealers are still surviving?
The collapse of the vendor relationship began when the relationship of trust between the two parties was gradually broken. Manufacturers have their own development goals and development plans, but they should not be established at the expense of dealers. The market has changed from the incremental market to the stock market, and low-speed growth is gradually becoming the norm, manufacturers can not give more support, give more innovative products, and can not further expand their own influence, but simply rely on the strong pressure on dealers to ensure that the annual growth data is good-looking.
Then, when you lose your dealers, you will also lose your market. The product is either sold to the dealer warehouse, and only when it is truly accepted by consumers, loved by consumers, and sold in the terminal market, is the real sales volume. Otherwise, no matter how high your sales data is, the moisture in the data will one day be exposed and become a monstrous flood that will inundate the manufacturer.