The wind of "Chinese collocation" in the graduation season is blowing from Taobao again.
A variety of national style collocations such as "national style bachelor uniform cloud shoulder" and "bachelor uniform with eight broken skirts" have been on the Taobao hot search list in the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-broken skirts, hairpin hats and other Chinese clothing and accessories have become popular items in the 24 graduation season, and the "Chinese princess graduation photo" on Taobao has caused heated discussions.
A new climax of national style clothing, "Chinese princess graduation photo" is on the hot search
From the "New Year's dress" in the Year of the Dragon, the "Qingqing Dress" in early spring, the "Toasting Dress" for marriage to the "Chinese Princess Graduation" in the "Graduation Season", the national style clothing has become the first choice for young people to wear with a sense of ceremony.
According to the data of Taobao Roadside Society, as early as the beginning of April, the popularity of "Chinese princess graduation photos" on Taobao hot search has exploded in advance, and many consumers buy cloud shoulders, hairpin hats and other national style items on the eve of graduation to match bachelor's uniforms. According to the person in charge of Taobao hot search, the search volume of keywords such as "Chinese princess graduation photo" continues to rise, and this week, the popularity of the cloud shoulder of the national style bachelor's uniform has increased by 350%, and the popularity of the hairpin hat has increased by 336%.
Yang Nan, a graduate, said: "I have been preparing the national style graduation photos for a long time, and I specially bought cloud shoulders with bachelor's gowns. The shooting effect is very good, which makes the graduation more ceremonial." Yiyi, a graduate who studied abroad, also posted a "Chinese princess graduation photo" on social media, she said, "At the graduation ceremony, an old grandmother said, 'Chinese princesses wear such beautiful clothes', which makes me very proud."
"Chinese princess graduation photos" are constantly being dressed, and a variety of Chinese items have exploded
As a "national wardrobe", Taobao fully meets the needs of consumers for national style wear in the graduation season with its rapid innovation and rich and diverse styles. Taobao clothing data shows that many of Taobao's leading Hanfu stores have concentrated on new cloud shoulders and other products in the graduation season. Taobao Hanfu store "More than 13 Cardamom National Style Studio" in this year's graduation season focused on launching a variety of cloud shoulders such as "Junxin Lingyun", "Nine Golden Branches", "Blue and White Broken Jade", "Night Sailing Boat", "Blue Bird Returns to Sichuan"; Taobao Hanfu head stores such as "Weaving Division", "Jing Return" and "Zhong Lingji" have also launched new ones one after another.
In addition to popular items such as cloud shoulders, hairpins graduation hats, and eight-broken skirts, a series of graduation-related "new collocations" have also emerged on Taobao hot searches, such as "bachelor gowns with oil-paper umbrellas", "bachelor gowns with fans", "cheongsam inside bachelor gowns", etc., and the popularity of such "new collocation" items has increased by more than 300% on Taobao hot searches.
In the graduation season, more and more young people choose to match Chinese clothing and accessories, and take "Chinese princess graduation photos" to end their student careers.
With abundant supply and a large consumer base, Taobao has always been the first birthplace of trends. It can be seen from Taobao hot search data that young people's love for traditional culture is growing, following the "horse face skirt", the "Chinese princess graduation" outfit composed of "cloud shoulders", "eight broken skirts", "hairpin graduation hats" and so on is becoming the next trendy hot spot.