This is a list that makes people feel regretful, indignant, and comforted.
Unfortunately, Huawei mobile phones, which once had unlimited scenery, ranked second in the world, and brought us countless proud Chinese, fell to the 9th place in 2021, saying that sales were "cut off" is not too much!
Indignantly, as a global power, in order to deal with a company that threatens itself, the beautiful country has actually used "national power" to take turns to impose unreasonable suppression and "sanctions" on Huawei. It also threatened other companies to cut off the supply of Huawei chips. Such acts are indignant and shameful.
Happily, in the top 10, Chinese brands accounted for 7 seats, and two brands entered the top 10 for the first time.
Xiaomi 3rd, VIVO 4th, OPPO 5th, realme 6th, Glory 8th, Huawei 9th, TRANSSION 10th.
At the top of the list is South Korea's Samsung, and the beautiful country's Apple is in Second Place.
The combined market share of the top 10 is 88%, of which Chinese brands account for 46%, nearly half.
If you only look at the Chinese market, only Apple ranks 3rd, and the others are all domestic brands, and the market share is more than 80%. In other words, less than 1 in 5 people choose a foreign brand.
Such data, placed 15 years ago, is simply unimaginable.
At that time, foreign goods such as Samsung, Motorola, LG, Nokia, and Sony were mixed up in the Chinese market, and almost no domestic brands could compete with them.
China's mobile phone is still synonymous with low-end and cottage, not to mention going abroad and winning glory for the country, even we ourselves hate it.
Aside from the low price, it's nothing.
The emergence of millet has ended the era of "cottage machine" and also opened the prelude to the domestic brand mobile phone "sacrificing life and running wildly".
Nowadays, with the strength of China's manufacturing industry and the continuous investment in research and development of mobile phone companies, domestic mobile phones have long been reborn.
Whether it is from the design of the appearance, or the upgrading of hardware, the functionality of the software, domestic brands have caught up, and truly achieved "high cost performance" and "high competitiveness".
In Southeast Asia, Africa, the Americas, Europe and other regions, domestic mobile phones have also become the first choice of more and more foreign consumers.
"Made in China" is a quality guarantee and a trusted business card.
Why can our domestic brands make such great progress in such a short period of time?
Today we can combine this company that has just made the list - realme, Chinese real self, and analyze it well.
True I was founded in Shenzhen in May 2018 by Li Bingzhong, a 43-year-old native of Leshan, Sichuan, who is also the former vice president and head of overseas business at OPPO.
Li Bingzhong graduated from Nanjing University of Aeronautics and Astronautics and entered BBK after graduation.
In a short time, he became a key engineer and development supervisor.
Later, he became the general manager of BBK and brought BBK to the boss position of the DVD player industry.
In 2010, the traditional DVD market continued to shrink, and the board decided to stop the DVD player business.
Overnight, the general manager became a project manager.
Li Bingzhong chose to "start from scratch" and join OPPO, starting from an ordinary project manager.
It is gold that will shine, and in just 3 years, Li Bingzhong has achieved the position of head of OPPO's overseas business.
At that time, domestic brands began to test the international market, but the strength was still quite weak, OPPO's overseas team only had 10 individuals, and it had only just entered 3 countries such as Thailand. Basically, it can be said that there is no sense of presence overseas.
Li Bingzhong once again "started again" and led his subordinate team to start the journey of expanding the territory.
In this brand new field that the whole company has not yet set foot in, Li Bingzhong spent four years to let OPPO enter 31 countries and regions in Southeast Asia, South Asia, Africa, the Middle East, etc., and in 2018, OPPO entered the Japanese market, while the European market is still in full swing.
When Li Bingzhong left office in 2018, OPPO was already an international mobile phone brand, and its business coverage has been greatly expanded.
Maybe the real masters have a dream, that is, to lay a piece of their own "Jiangshan", so that a brand from 0 to 1, completely belongs to themselves.
In 2018, Li Bingzhong left OPPO to create a new mobile phone brand realme. Three months after the company's establishment, the first mobile phone realme2 was launched on The Indian e-commerce platform Flipkart, selling 200,000 units in 5 minutes, breaking the sales record of the platform's mobile phone products. The design is very stunning, the configuration is not low, and the price is very affordable, as long as RMB 885-1350.
After becoming a hit in India, the phone immediately landed in Indonesia, Thailand, Malaysia, Vietnam and other countries, and all set sales records.
In May 2019, True Self "returned to its hometown" and held its first product launch in Beijing, officially announcing its return to the domestic market.
True Self insists on taking the differentiated route, targeting consumer groups at young people around the world, and focusing on design and e-sports performance of products.
Different from Xiaomi, OPPO, etc., The real self takes the asset-light route, there is no offline store, all rely on network sales, which also reduces the pressure of the company's operation.
39 months after the company's establishment, True Self announced the sale of 100 million mobile phones, refreshing the record held by Xiaomi for 41 months, and it was far ahead of Samsung's 73 months, Apple's 44 months, and Huawei's 62 months.
In 2021, True Self successfully entered the top 10 of the global mobile phone sales rankings, with a market share of 4%. Second only to Xiaomi, VIVO and OPPO among domestic brands, it is ahead of Huawei and Transsion.
Entering 2022, true self has not stopped the pace of continuous improvement. A series of releases of true self V23, real me Q5 Pro, real me Q5, real me Q5i, realme GT Neo3 and flagship mobile phone realme GT2 master exploration edition, for high, medium and low-end mobile phones, to achieve comprehensive coverage, cost-effective is also extremely high.
Take #realme GT2 Master Discovery Edition, which focuses on master design and esports performance.
Jae Jung, a well-known American designer specially invited, tailored the appearance design for it: the legendary design of the hard box, the ultra-narrow skyline screen of 120Hz, the flagship texture of the metal mid-frame, very own style.
Look at the internal aspect: equipped with a new Snapdragon 8+ flagship chip, a new generation of X7 unique chip, truly achieve "strong dual core". No matter what the game, the whole process guarantees a fantastic high frame experience.
To solve the problem of heat dissipation, the GT2 Exploration Edition uses the first dual VC ice core heat dissipation Max, up to 4811mm² VC liquid-cooled heat dissipation area. The heat dissipation function is better than that of professional game consoles, and it is also between Bo Zhong.
To solve the problem of power consumption, it is equipped with a 5000mAh large battery, 100W light speed second charge, 25 minutes to charge to 100%.
Compared with the sky-high price of 7 or 8000 iPhones at every turn, this flagship phone only sells 3499-3999. The Xiaomi Mi 12S, which is equipped with similar configurations, is also priced at 3999-5199.
However, this is also a path that a brand must take. After all, at present, its popularity is limited, or it needs to rely on excellent products to establish word of mouth.
For domestic brands:
In fact, the development process of true self is also a microcosm of our domestic brand.
They always stand in the position of consumers, with continuous research, scientific research investment, to produce the most cost-effective products.
In their hearts, there is never a shortcut to success, only down-to-earth, diligent and sincere.
Since huawei's "chip incident", our technology companies have become more and more deeply aware of a truth, that is, only self-improvement and continuous scientific research investment can hold their fate in their own hands.
Under the leadership of Huawei, the big brother, we are very pleased to see that more and more Chinese technology companies have washed away impetuosity and become pragmatic and long-term.
I believe that in the near future, China's science and technology will be outstanding in all fields and impress the whole world.