The mysterious Moutai ice cream has come to Wuhan, jiangcheng!
At 10 o'clock on July 9, Wuhan's first Moutai ice cream flagship store went on sale on the B1 floor of Plaza 66 in Qiaokou.
Standing under the Yellow Crane Tower, Mao Xiaoling, a cartoon character of Moutai ice cream, opened his hand to greet the guests, which was very grounded... Since it was the first day of opening, the on-site publicity display board became a punching point for young people.
At the scene, from the bright façade design, to the cartoon image, to the scene jumped "Love You", the design and performance of Wuhan's first Moutai ice cream flagship store reflected that Moutai was "pleasing" young people.
At present, Wuhan Moutai ice cream has a total of classic original flavor, green plum boiled wine flavor, vanilla flavor three flavors for sale, the price is 66 yuan, 59 yuan, 66 yuan per cup, respectively, the three flavors of the combination set price of 764 yuan / 12 cups.
After a 15-minute queue, a couple purchased two types of ice cream, ome-boiled wine and vanilla. Mr. Zhang, a man, said that he had read reports on Moutai ice cream for a long time on the Internet, and this time he came to taste it, and the price was not more expensive than that of an international big name.
Mr. Zhang said while looking at his girlfriend next to him, "Love you, just take you to eat Maotai ice cream", which makes people feel sweet.
In addition to the above three Moutai ice creams, the store also sells four flavors of fresh ice cream (presented in cone, ball or cup sizes) and five ice cream desserts.
Moutai ice cream counter also placed a warm reminder card, reminding the public that Moutai ice cream contains a small amount of alcohol, minors, pregnant women and people with alcohol allergies should not eat, etc., and motorists should use it with caution. The sale of alcoholic ice cream to minors is prohibited.
At the same time, the "i Moutai" App has also opened an online purchase channel in Hubei, where consumers in the province can place orders through the App and SF cold chain delivery to their homes.
At about 10:00 a.m. on the first day of the opening, the first wuhan Moutai ice cream store was lined up, with at least 200 people buying it in an hour and a half.
It is understood that on May 19, Moutai Group announced a joint cross-border launch of ice cream with Mengniu Group, and opened the first Moutai ice cream experience store in the lobby of the Moutai International Hotel in Zunyi, Guizhou.
More than 4,500 prepackaged ice creams were sold in 7 hours on the first day of opening on May 29 at the Moutai Ice Cream 002 flagship store in Guiyang City; The "i Moutai" App sold out in less than an hour, selling more than 40,000 prepackaged ice creams.
On July 9, in addition to Wuhan, Moutai ice cream flagship stores in Hangzhou, Shenzhen, Guangzhou, Changsha and other places also opened together, and the offline channel of Moutai ice cream will be expanded to 9 flagship stores.
According to the data released by "i Moutai", the sales of Moutai ice cream have continued to be hot since its release, with daily sales of more than one million yuan.
Taking the sales data of June 29 as an example, Moutai ice cream sold more than 1.7 million yuan that day, and a total of more than 27,000 cups of prepackaged ice cream were sold. On the same day, i Moutai launched the two provinces of Shaanxi and Jiangsu, including two flagship stores in Xi'an and Nanjing, with a total of 1.28 million yuan of online and offline sales, with a total of more than 20,000 cups sold.
In fact, Moutai ice cream is not as simple as adding Moutai wine.
The main raw material of Moutai wine used in Moutai ice cream is high-quality glutinous sorghum natively produced in Chishui River City, and there are strict standards for quality indicators. That is to say, Moutai wine's own technological process has the strictest standards for the threshold set by its raw materials.
According to i Moutai official micro report, Moutai ice cream belongs to the full milk fat ice cream, select high-quality fresh milk (accounting for more than 38%), add more than 20% cream, the milk fat content of the product is greater than 8%. The whole production process mainly relies on the moisture in raw milk, and the use of ingredients follows the principle of simplicity and cleanliness. This ratio of raw materials gives Moutai ice cream a rich frankincense, pure aroma, delicate and silky style.
Moutai ice cream includes 4 major processes, 16 important production process links, 8 key process technology control points, its production uses a number of advanced technologies, including the use of micron-level reverse secondary homogenization technology, the dispersion of large milk fat balls to generate more independent small particle size milk fat balls, can release the flavor to a greater extent, maintain the delicate and smooth taste of milk fat.
Like Moutai wine production, Moutai ice cream also attaches great importance to temperature. The encapsulated ice cream passes through a cryogenic (≤-35°C) quick-frozen tunnel, and the core temperature of the product quickly drops below -18°C, inhibiting and reducing the formation of large ice crystals.
Some people in the food field said that Moutai ice cream has become a phenomenon-level product, how to achieve long-term sales, but also need to explore more brand value.