Moutai crossed the border again, and "Mao Xiaoling Wine Heart Chocolate" was snapped up seconds after it was put on Tmall Supermarket, and the first order was fulfilled by Cainiao, and it only took 18 minutes to deliver to consumers.
On the afternoon of September 16, Kweichow Moutai announced that it had launched the sale of Mao Xiaoling wine heart chocolate with Dove. In addition to offline channels, Tmall, as the main position of online synchronous launch, is simultaneously sold through Dove's official flagship store, Moutai ice cream flagship store, and Tmall supermarket.
The first consumer, Ms. Wang, purchased a classic flavor model with 12 capsules. She said that her whole family is Mao fan, her father loves to collect Moutai, and he will also squat to taste the new products of Moutai, this time he saw Mao Xiaoling wine heart chocolate on the market, but also with the mentality of trying it, "I didn't expect to really grab it, and it was delivered immediately." ”
The person in charge of cold chain warehouse operation of Cainiao supply chain said that Ms. Wang's receiving address is very close to Cainiao Shanghai cold chain warehouse, relying on the integrated link of Cainiao warehouse and distribution, the whole process of picking, packaging and distribution has been completed in the cold chain warehouse park, and the courier directly delivers to the community, achieving minute-level delivery.
In order to let consumers across the country quickly buy "Mao Xiaoling Wine Heart Chocolate" and ensure that the chocolate maintains its taste. Two days ago, the first batch of goods entered the Cainiao supply chain system, through the national warehouse, deployed in many Cainiao cold chain warehouses across the country, stored in a constant temperature environment of 0-5 degrees around the clock, consumers are close to delivery after placing an order, and match the appropriate cold chain distribution plan according to the delivery distance.
"We have an accurate multi-temperature delivery solution to ensure that Mao Xiaoling Wine Heart Chocolate is still of high quality when delivered at the end." The head of cold chain warehouse operation of Cainiao supply chain said.
It is reported that at present, Cainiao's supply chain has formed distinctive characteristics of flexibility, digital intelligence and global scope, on the one hand, it has built and operated B2B, B2C, cold chain and large furniture and other warehouse distribution, delivery and installation integrated network, solid infrastructure; On the other hand, it launched characteristic industry solutions, such as BC integrated solutions such as wine and beauty, and won into the top ten FMCG giants such as Procter & Gamble and Unilever, highlighting its status in the industry; At the same time, it has also launched supply chain products such as optimal warehouse distribution and intelligent warehouse distribution, and used standardized products to achieve scale effect and achieve speed up and cost reduction.
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