Which segment of the domestic new energy vehicle market is the most popular? The micro pure electric vehicle market is definitely one of them, such as Chery New Energy's QQ ice cream, small ants and other models, since the listing, the market response has been very good. Recently, Chery New Energy has launched two new cars - Chery QQ Ice Cream Peach Joy and Little Ant Charm. So, how are they different from the current model? Let's take a look.
Tao HuanXi and Little Ant Mei were officially launched on June 21, of which Tao Huan Xi launched a total of 3 models, priced at 4752-5752 million yuan. Little Ant Charm launched two models, priced at 8.552-9152 million yuan. It is worth mentioning that both cars are specially designed for women and have very different characteristics.
First of all, let's look at Peach Joy, and as soon as we hear the name, we "love". In terms of appearance, the front face adopts a closed grille design, simple and elegant, with the "U" shaped big-eyed headlight design on both sides, which is more playful and cute. The design of the two-color body, the color matching of the exterior rearview mirrors of the left white and right powder, the left and right front fenders, and the left C pillar increase the exclusive logo of Peach Joy, which is more in line with the aesthetics of young women. The rear of the car adopts a polygonal taillight group, a fixed spoiler, and a bumper made of black piano paint, which makes the visual effect more sporty.
In addition to meeting the aesthetic needs of female consumers in terms of appearance, Tao Huanxi also pays attention to practicality. It has a length, width and height of 3033/1496/1656 mm and a wheelbase of 1960 mm. It is longer and taller than the current model, and better than the Hongguang MINIEV (2920/1493/1621 mm in length, width and height, and 1940 mm in wheelbase). The outstanding body size gives Tao Huan Xi ahead of its peers in space performance.
At the same time, with a 2+2 free space combination, I Joy player esports seats, and 4-way adjustment of the front seats, even if it is a little shorter sister, sitting in the main driver's seat can still experience a good view. In addition, the rear seats support 5/5 ratio flat and reclining, the whole car 18 rich storage space, not only a variety of dark compartments, but also hooks and other intimate configurations, to meet the basic storage and manned needs.
Tao Huanxi not only has the space design just right, but also its interior design and materials are not ambiguous, and the steering wheel and seats are inlaid with the brand logo of iCar, highlighting its identity. The full LCD dashboard is a rare multi-functional steering wheel in the same class, supporting a variety of functions, such as WeChat login, voice wake-up, etc. The 8-inch central control screen integrates functions such as map navigation, car WeChat, QQ music, Tencent news, etc., and supports voice recognition control and mobile phone mapping functions to realize the interconnection of people and vehicles, even if the traffic jam will not be boring.
In response to women's beauty-loving nature and the need to maintain a sense of sophistication at all times, the main driver's visor has been added with makeup mirrors. At the same time, power windows, airbags, air conditioning and other configurations are not absent. In addition, in view of the problem that most women have parking difficulties, it is equipped with functions such as rear reversing radar, reversing image, and ramp assistance. At the same time, there are ABS+EBD, collision automatic unlocking, automatic driving locking, low-speed pedestrian warning system and tire pressure alarm, which makes it have ultra-high safety.
In terms of power, the permanent magnet synchronous motor is adopted, with a maximum power of 20 kW and a maximum torque of 85 Nm. It is equipped with two different capacities of lithium iron phosphate battery packs with a capacity of 9.6 kWh and 13.9 kWh, and the comprehensive cruising range is 120 km and 170 km respectively. From the perspective of power parameters, in the same level of micro pure electric vehicles, Tao Huanxi's performance belongs to the middle and upper reaches of the level. If Chery QQ ice cream meets everyone's expectations for happiness, freedom and quality of life, then as a customized model specially created for female consumers, Tao Huanxi further responds to the female consumers' vision of fashion life with accurate aesthetic vision.
Next, let's look at the little ant Charm. The car brings a more romantic and luxurious travel experience to the glamorous heroine. In terms of appearance, it adopts a unique charm pink or phantom purple two exclusive colors. The front face is more eye-catching with the X-shaped front surround, and the vertical LED daytime running lights are located on both sides of the front surround, looking like small tiger teeth. The A-pillar and the roof of the car adopt a white color scheme, the C-pillar also has its own Charme logo, and the rim part also adds a lilac embellishment, which is highly recognizable overall. The tail is designed with a crossover design, the silver lower skid plate is equipped with a wide rear bumper, and the square taillights show a cute side.
In terms of body size, it has a length, width and height of 3200/1670/1550 mm, and a wheelbase of 2150 mm. A three-door, four-seat layout is adopted to achieve free combination of 2+2 spaces, and supports the 5:5 ratio of the second row of seats to further enhance the loading space. Compared with the same level, the flexible and changeable space design of Little Ant Charm has obvious advantages and well meets the different load-carrying needs of daily families.
In terms of interior, the design of the body color is adopted, which is very eye-catching. And the use of multi-function steering wheel, full LCD dashboard, vertical 10.4-inch central control screen, support Bluetooth, navigation, 4G network, mobile phone wireless charging and CarLife. The configuration is also very generous, such as one-piece seats, colorful rhythmic mood lights, and seven kinds of car fragrances, which add a sense of personal customization to this car. The configuration of car navigation, 360 panoramic image, new BSD blind spot monitoring, RCTA rear reversing warning, DOW door opening warning, etc., is very friendly to some novices or female groups, reducing the difficulty of driving and providing safety.
In terms of power, the permanent magnet synchronous motor is adopted, with a maximum power of 30 kilowatts, a maximum torque of 120 Nm, a battery capacity of more than 30.6 kWh, and a cruising range of 301 km. From exclusive color matching, to some convenience function configuration, it seems to be tailored for the young women's consumer market, and the 301-kilometer endurance for some cities commuting, can fully realize a weekly charge, very convenient, such a product full of elegance, I believe it can get the love of many attractive women.
Uncle Che summed up
In life, we always think that the stronger the power, the better, the more expensive the better, the larger the size, the better. The emergence of Peach Joy and Little Ant Charm provides a new choice for female consumers - what suits them is the best. In the micro pure electric vehicle market, QQ ice cream benchmark Hongguang MINIEV, while small ants are to meet the needs of consumers with higher car requirements, and the two cars have always had a relatively ideal sales performance. The new peach joy and small ant charm of these two models, is based on their respective models on sale for personalized upgrades, through the appearance, intelligent configuration and other aspects, so that women to drive more simple, elegant, as if tailor-made, coupled with a wealth of rights and interests and heartwarming prices, I believe that peach joy and small ants charm can capture the hearts of many women