Inter Milan boss Zhang Kangyang was interviewed by the famous journalist Federico.
His philosophy, the blueprint, can be seen through this interview.
In an interview with the Milan Sports Newspaper last year, Zhang Kangyang made it clear that Inter wanted to sell big names, and the goal was not to win the championship, but to compete for four, but this summer, Zhang Kangyang's statement changed, he said inter aims to attack the championship on all fronts.
"As a football club, our core business is to build a competitive team and make the fans who follow us happy," Zhang Kangyang said: "So there must be great players on the field. Our goal for next season? We hope to entertain our fans with hard work and the best performance. As long as this is the case, the ranking on the standings will be in its right place. The team's goal is to pursue the best possible result in every event we play, because we are Inter Milan and we know the weight of the prestige of the club and the so many trophies we have won in history. This is a promise and guarantee that we hope to keep at all times! ”
Inter are now financially strapped, and since spending high loan and floating fees to buy the right to use the Lukaku district for one year is a big gamble, the Nerazzurri hope to get the 20th crown before AC Milan to embroider the second star.
After the Zhang family joined Inter, most of the seasons, did not explicitly put the pressure to win the championship on the team, but this time, the situation is different.
This attitude of the boss will obviously have a certain impact on Inter in the new season.
Little Inzaghi is under pressure.
In this interview, Zhang Kangyang recounted his and Inter's multi-year layout in the "digital industry" – which was initially considered by old-school Italian footballers to be unprofessional and unrealistic fantasies. But now, these efforts are slowly starting to pay off.
Zhang Kangyang pointed out that he is a post-90s generation, and in the process of his growth, the world is undergoing significant changes. Before he was 10 years old, computers and the Internet were not widespread. Then technology continued to evolve, and when he was a teenager, these things took up too much of people's time. Today, without these, human beings cannot live a normal life.
Nowadays, the Internet is everywhere, and electronic media is everywhere, so every company and every club must follow the trend and adapt to the times.
Zhang Kangyang pointed out: "I am the youngest team owner in Serie A and I hope I can bring something new to my club and the whole football system. ”
In the early days of Zhang Kangyang's tenure at Inter, he cut Inter's business expenses in "traditional media" and divided it into Inter Media House (Inter Media Office), which is to provide inter fans with electronic fields and Internet services.
This has two consequences – first, offending the traditional media.
Journalists who lack chicken legs are indignant, concocting all kinds of fake news for Inter every year, viewing the Nerazzurri as a great enemy of the gods, and hyping up as a rotten team with constant scandals, frequent internal friction, and idiots from top to bottom. At one point, the impact was quite bad.
At the same time, Inter's influence on the Internet is growing day by day.
On various social networking sites, Inter's update frequency, service level, and event organization ability are constantly improving, unlike the so-called "Inter official account" in the Tohill period, which cannot be updated several times a week, and now Inter is serving fans on the Internet, which is already one of the highest levels in Serie A teams. As a result, Inter's popularity on major Western social networking sites is skyrocketing, from less than 1/5 of AC Milan 5-6 years ago to now catching up.
Last year, Inter changed the team logo.
Newspapers slammed the move as a "blasphemy of tradition", and many Inter fans followed suit. In fact, the game behind it is: in previous years, Inter would spend money to go to the newspaper to buy the entire page to celebrate after winning the cup, but now Inter is just using the new team emblem to create momentum on the Internet, which is a bright car, committed to the promotion of new media, and further away from traditional newspapers.
The newspaper scolded because it stopped the idea of extorting inter money to increase its income. The reason why the "Inter fans" who follow the trend is not something that mere mortals can understand.
But is there any point in this work in the field of new media? Can I monetize it?
All along, this has been very controversial.
Old-school people believe that the income of Serie A teams is mainly divided into three parts: TV broadcast fees, stadium box office, and sponsorship revenue. Spending so much effort in the field of new media, which of the above three major revenues can be increased? It's just useless.
But Zhang Kangyang still insists on doing it, because he always believes that the world is changing, and the team must change. He noted: "I am very sure that in 20 years, when we talk about the income of the club, ticket sales and television broadcasts will no longer be the main part." Social networking sites, virtual worlds, electronic derivatives will be more critical! ”
5-6 years ago, Zhang Kangyang had such a belief that deep cultivation in the field of new media would definitely increase Inter's income. Old-school people generally think he's "utopian."
But now, Inter's layout for many years has begun to slowly bear fruit.
For example, since last year, Inter's shirt chest advertising has changed. Compared with this summer, Inter signed a 6-year and 45 million euro sponsorship order with Konami, and it is clear that the other party bought not only the advertising space behind Inter women's football and echelon training uniforms, but also a series of cooperation with Inter in the field of video games in the future.
Zhang Kangyang pointed out: "Nowadays, 10%-20% of the club's revenue comes from new media, and I believe that this will continue to improve, more and more! ”