Zhong Xuegao's "black material" is being pulled out one by one!
Just when Xuelian Ice Cube announced that it would always insist on 5 cents and no price increase, netizens spontaneously launched a counterattack against high-priced ice cream on the Internet, of which Zhong Xuegao became the representative of high-priced ice cream, and was targeted the most by netizens.
In fact, there are many ice creams of more than 10 yuan on the market, and there are more than 20 yuan of ice creams, why do people hold Zhong Xue Gao?
The reason is that with Zhong Xuegao as the material, it is everyone's traffic password!
Recently, some bloggers placed Zhong Xue Gaohai salt coconut coconut flavor ice cream in a room at 31 degrees of room temperature, and after an hour, the ice cream did not become ice cream water like other products, but was still a very stable shape of the cake.
This discovery made many people sweat for this, because people can accept the fact that ice cream is expensive, but they can't accept that ice cream contains too many additives.
For this concern of netizens, Zhong Xuegao responded to this. Zhong Xuegao said that there is no ice cream that does not melt. The reason why Zhong Xuegao did not become the shape of other ice creams is because the product has more solids and less water, and no matter how it melts, the solids cannot become water. The ice cream experimented by netizens is mainly composed of milk, coconut milk, condensed milk, cream, ice yolk, whole milk powder, etc., and the solids account for 40%, in addition to some raw materials containing a small amount of water, the product does not add water. In order to maintain the shape of the product, a very small amount of thickener (carrageenan) is added, which is added according to national regulations and can be eaten with confidence.
For Zhong Xuegao's response, netizens did not buy it, especially some industry insiders who made desserts said that even if the cream is sent into a solid, placed in a 25-degree environment, it can become soft in 10 minutes, and finally become liquid. If you don't put a stabilizer, the refrigerator will melt as soon as you come out!
According to the raw materials given by Zhong Xuegao, milk, coconut milk, condensed milk, cream, and ice egg yolk must be liquid or flowing viscous substances in a 31-degree environment, and only whole milk powder is biased towards solids. And the solids of ice cream account for 40%, does this mean that 60% of them are liquid at room temperature?
Fortunately, Zhong Xuegao is also more honest, clearly telling netizens that thickeners are added to the ice cream, which is to increase the flavor and form of ice cream. In line with the national standard of addition, you can eat with confidence.
It is understood that carrageenan has several names, also known as staghorn gum, carrageenan, Irish moss gum, which is a polysaccharide mixture extracted from the marine red algae.
Carrageenan is characterized by strong stability, and dry powder is not easy to degrade for a long time. Even if heated, carrageenan will not be hydrolyzed, but it is prone to hydrolysis in acidic environments.
Some netizens are worried about eating carrageenan, and the carrageenan pulled out is still carrageenan, which is a bit redundant. Because the human stomach is an acidic environment, carrageenan can be broken down.
Carrageenan is still quite a lot of applications in life, such as our common jelly, fudge, ice cream, etc., most of them will add carrageenan to increase the viscosity of the product.
In other words, it wasn't just Zhong Xuegao who added carrageenan. We take Mengniu's love of pure crispness as an example, and the ingredients of the product also include carrageenan.
In fact, netizens are not surprised that other brands add carrageenan, after all, the price of the product is only 2-3 yuan, but the price of a bell Xue gao is at least about 12 yuan, and the retail price of some supermarkets is as high as 18 yuan, so high prices should not be more picky on ingredients?
Perhaps Zhong Xuegao will feel that netizens have a little high requirements for it, or even a little double standard, but this is the most real expectation of netizens for it. As the saying goes, "you get what you pay for", netizens pay a higher price and definitely want higher quality, which is understandable.
In fact, from Zhong Xuegao's point of view, who can stand being stared at by netizens every day?
But the reality is that no matter how hard Zhong Xuegao tries to do himself, there will always be new doubts, which is also a trouble as a high-priced product.
Questions about the price and product ingredients may only be the beginning, as long as Zhong Xue Gaoneng has been so hot, its "black material" will continue.
How did Zhong Xuegao break the game here?
There are two main methods, first, do a good job in the product, strive for no additives, and use safety this pass must be grasped well. When the product is done well, the voice of doubt will inevitably gradually decrease;
Second, learn from Tesla and establish a legal department. As long as some netizens questioned Zhong Xuegao, they sent a lawyer's letter to the other party. If the other party speaks excessively and has a large influence, it is directly investigated for legal responsibility and requires huge compensation. As long as you dare to do so, there will be much less skepticism on the Internet. However, there is a problem with this approach, once the brand generates negative news, all the media will flock to the brand to expose the negative to the end.
If you were the person in charge of Zhong Xuegao, how would you break the game?
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