Text | Treasure Jun
Edit | Treasure Jun
"Happy Base Camp" has been discontinued for 9 months now, the former happy family no longer exists, and everyone has started their own new life.
However, many people found that Li Weijia had disappeared.
After the suspension of "Fast Book", he seemed to evaporate in the world, and he did not appear on any more programs or participate in any activities.
Even for a long time, Li Weijia's personal social media account did not have any news about herself.
Although on May 10, under the care of many netizens, Li Weijia finally released a Weibo.
But he did not show his face as usual, just simply typed six words "good exercise to lose fat", and there was no update in the follow-up, which was very abnormal.
Li Weijia has hosted many popular variety shows by himself, and many people also believe that after the dissolution of "Fast Book", the only one who can pick the beam is He Jiong.
But now that others are still active in the public eye, Li Weijia has completely disappeared.
This inevitably makes many netizens wonder, is something wrong with Li Weijia? Was he banned for those few things?
Surrogacy storm
In the last month of 2020, artist accidents occurred frequently, and many artists were exposed to scandals.
During this period, Li Weijia, who has always shown a low-key image, was actually exposed by netizens to open a surrogacy company overseas.
Although this matter did not cause a big storm at the time, since the suspension of "Fast Book", combined with the abnormal phenomenon of Li Weijia's disappearance, this matter has been mentioned again.
Some people even believe that the real reason for the suspension of "Fast Book" is because of Li Weijia's scandal.
However, such a statement is a bit unconvincing, because as early as December 26, 2020, Li Weijia personally posted a response to the matter on Weibo.
He said quite helplessly that the above information is a rumor, he has never set up any company or institution engaged in or involving surrogacy matters overseas or in China, and also called on the majority of netizens not to create rumors, do not believe rumors, do not spread rumors.
Subsequently, Qi Cha cha also said that Li Weijia opened a surrogacy company as a rumor.
According to the enterprise investigation APP, there are 7 affiliated companies of Li Weijia, of which the business includes investment, education, culture, catering, etc., and there is no related medical surrogacy business. This completely blocked the mouth of the rumor-monger.
In fact, if you think about it, you can also know how a senior host like Li Weijia, who is calm and experienced, can easily touch the taboos of the entertainment industry and openly do such illegal things.
So since this is not the case, what is the real reason for Li Weijia's disappearance?
Product endorsements went wrong
One day in September 2021, a group of people in white T-shirts surrounded Hunan Radio and Television Station. They were lined up, and each of them wrote a big word in black pen, which was connected to "Li Weijia Lost Virtue Artist".
Some people shouted at the scene: "Li Weijia, you cheated me of my hard-earned money, where is your conscience?"
It turned out that Li Weijia endorsed a tea drink, "Happy Equation", under the company's arrangement. Originally all the normal tea companies, but suddenly ran away, resulting in many franchisees being deceived.
In the case of not being able to get money and unable to find anyone, these deceived franchisees can only put the blame on the head of the spokesperson Li Weijia.
In this regard, some netizens believe that Li Weijia also endorsed li Weijia when he knew that the other party was a quick recruitment company, implying that he colluded with the company to circle money together.
Some netizens also helped Li Weijia clarify, bluntly saying that Li Weijia had terminated his contract with the brand very early.
There is no need to be responsible for the franchisee, and even pointed out that the franchisee is trying to blackmail Li Weijia's money.
After a day of fermentation, Li Weijia finally responded.
He said that in May 2021, he found that there was a problem with the brand, so he signed a dissolution cooperation agreement with it on June 1, 2021, and has been actively coordinating the matter since May.
In the face of Li Weijia's statement, many netizens expressed "support for rights protection" and "refused to spread rumors and solve problems through legal means."
Another netizen said, "The spokesperson must polish his eyes, do not take some bad advertisements, and do not irresponsibly speak for him."
But whether or not Li Weijia really colluded with the runaway company, his reputation has seriously declined as a result.
This also makes him, who is already low-key, less public appearances after experiencing this endorsement overturning incident.
However, although Li Weijia's popularity declined after experiencing this incident, he kept a lot of low profile, but if he was banned because of this matter, it is not necessarily true.
In recent years, the entertainment industry has been seriously chaotic, and the cases of celebrity endorsement overturning are not in the minority, and even Wang Han, who has a fairly high status in Hunan Taiwan, has been exposed to the scandal of endorsement overturning many times.
Although as a public figure, it is really not possible to do such a lack of morality, but the artists involved can basically retire in the end, and Wang Han can now continue to host "Every Day Upward" without incident.
And Li Weijia is also one of the senior hosts of Hunan TV, if it disappears because of this matter, I am afraid it may not be necessary.
What was the reason for Li Weijia's disappearance?
In fact, he has already told us the answer through his past experience.
"I don't want to miss your life, but I don't want to know my life"
When it comes to "Happy Base Camp", people must first think of He Jiong and Xie Na, under the aura of He Jiong and Xie Na, Li Weijia seems to have always been the green leaf of "Happy Base Camp", and his fame and resources are far inferior to other people in the Happy Family.
He was even ridiculed that "obviously he has been an ace host with a reputation and status for more than twenty years, how can he still be mixed up like a newcomer who has just debuted."
Everyone thinks that Li Weijia is very miserable, but this is not the case, and the low-key Li Weijia just never likes to show his own light.
In middle school, Li Weijia and He Jiong were alumni of Hunan Normal University High School.
At the training of a provincial speech competition, li Weijia, who was talented, suddenly attracted he Jiong's attention, and the two people with the same interests became close friends.
Soon after, He Jiong was sent to Beijing University of Foreign Chinese, and Li Weijia was not willing to show weakness and was admitted to Zhejiang University of Communication with the first professional result.
After graduating from university, due to excellent sound conditions and outstanding appearance, Li Weijia successfully signed a contract with Hunan Tv and hosted "Fashion Communication".
At that time, the show's ratings were even higher than those of "Fast Book". Li Weijia also gradually ushered in a small peak in his career.
However, not long after, the station suddenly wanted to merge the two shows, and Li Weijia lost the opportunity to host. Under the strong recommendation of He Jiong, Li Weijia became the location host of "Fast Book".
In order not to live up to He Jiong's appreciation and recommendation, Li Weijia studied very carefully and gradually revealed his ability to be independent.
Until 2006, the "Happy Base Camp" changed blood, Xie Na, Wu Xin, Du Haitao gradually joined, the external part of the show was cancelled, and Li Weijia, who had excellent hosting ability, successfully became the elder of "Happy Base Camp".
In "Fast Ben" for so many years, Li Weijia has a very high emotional intelligence, he always knows how to restrain his edge, never grabs the limelight of his partner, and his excellent control ability also leaves a deep impression on the audience.
Slowly, he gradually created his own style and became an indispensable poisonous tongue and "terrier king" of the happy family.
Although Li Weijia's popularity has gradually increased, people have found that Li Weijia is still very mysterious, and everyone knows almost nothing about his private life.
Although he hosts an entertainment show, he rarely hears gossip or rumors about him, in stark contrast to his colleagues around him.
And outside of work, Li Weijia rarely reveals his life, and even He Jiong, who has been his friend for many years, has never seen him send a circle of friends.
"I don't want to miss your life, but I don't want to know your life" has also become Li Weijia's famous quote. His true life can only be understood by those closest to him.
However, Li Weijia, who is so low-key and mysterious, broke down and cried on a show, revealing his biggest secret.
Hurt by love, out of control on the show
2017 was perhaps Li Weijia's toughest year. This year, he has no sense of existence in "Fast Book" because of his "skinny" and frequently appeared on the hot search.
It was the year of the beating, when he suddenly lost 20 pounds, his facial features were thin, and he was said to be "skinny and old", like an old man.
Although Li Weijia said that his sudden weight loss was due to stomach disease, he drank white porridge for a month to become like this.
But the audience obviously did not buy it, because the discerning people can see that Li Weijia's performance on the show is really too abnormal, not at all like the calm and low-key he can make.
This year, Li Weijia and Wu Xin jointly hosted a variety show "Aiin Si Talk".
During the recording of the program, when talking about feelings, Li Weijia suddenly choked up and cried, which even caused the recording of the program to be interrupted.
He said a movie line about the experience of love in a relationship. Before he could finish speaking, Li Weijia was embarrassed and cried bitterly, which caught the guests present by surprise.
At that time, Li Weijia seemed to have been greatly tortured mentally and physically. This state seems to have been going on for a long time.
Li Weijia also began to gradually decline in mental state from that time.
Last year, in a marriage variety show "Goodbye Lover", a couple who have been separated opened their hearts to each other and sincerely wished each other happiness in front of the camera, and the picture was very touching. The guests in the observation room also burst into tears.
Among them, the most emotional is Li Weijia. He couldn't control his emotions and, like four years ago, he cried again.
Then he choked up and sighed: "Sometimes separation does not mean that you don't love, but many times you are forced to do it." ”
This sentence is not only Li Weijia's perception of the feelings of the husband and wife in the show, but also more like his emotional portrayal in real life.
What exactly did Li Weijia go through? These two rare cries also made everyone start to pay attention to Li Weijia's love affair.
There are rumors that this woman who made Li Weijia lose 20 pounds and could not get out for four years is the first person to create stars such as Mao Buyi and Xiao Zhan - Long Danni.
From "fast men and fast women" to "come on good boys", these popular national talent shows were all operated by Long Dani behind the scenes.
Rumors are not out of the ordinary, from high school to college, Long Dani and Li Weijia have been alumni.
The day and night of the student era, coupled with the fact that after graduation, both are in the same circle, on the key road of life growth, the two have not been absent, and it is normal to rub sparks.
And in Li Weijia's interview, we can also find some clues.
In 2013, in a show hosted by Aya, Li Weijia admitted for the first time that she had a girlfriend of 7 years and that the other party was his colleague, not an artist.
This made netizens start to speculate that this woman would not be Long Dani.
Soon after, the good brother He Jiong seemed to have given a hint.
In 2014, when He Jiong posted on Weibo to wish Long Dani a happy birthday, he was accompanied by a photo of Long Dani and Li Weijia, and the two were still wearing couple outfits.
Even the official number of Hunan Tv is suspected of eating melon in the comment area.
To this extent, the love affair between the two of them should not be fake.
Everyone thought that they were going to wait for the good news of Li Weijia, however, this relationship had not yet received a positive response from both sides, and suddenly ushered in a change in 2017.
At that time, Long Dani suddenly left Tianyu in a negative mood and began to start her own company, which is now Wow Wow Wow Wow.
And Li Weijia also happened to be suddenly thin at that time, and as long as he talked about feelings during that time, he would be inexorably overwhelmed and cry bitterly.
The two had such an abnormal reaction that netizens speculated about the reason for their breakup.
Some broke the news that Long Dani had an affair with others and abandoned Li Weijia, and some thought that Long Dani was too strong, and Li Weijia could not resist. However, the parties have never responded too much to this relationship, and the reason for this is unknown to us.
Perhaps this relationship really brought Too deep damage to Li Weijia, and since then, Li Weijia has become decadent and haggard with the naked eye.
Coupled with the impact of brand endorsement overturning, in the last few issues of "Happy Base Camp", Li Weijia was obviously out of state, and her sense of existence became weaker.
Later, everyone knows.
With the end of "Happy Base Camp", the spirited teenagers of that year gradually faded out of people's vision. No one was found on future shows.
The invisible billionaire worth hundreds of millions
You don't have to worry too much about Li Weijia, although the sense of presence in "Happy Base Camp" is not strong, but in fact, he, like many stars, has done a lot of side business.
And a lot of money has been earned over the years, and the assets have reached an astonishing level.
After accumulating fame in "Happy Base Camp", perhaps after getting the experience of many friends in the circle, Li Weijia came up with the idea of developing a side business, and did not go to the black on the road of the host.
Since 2011, Li Weijia has begun his business investment, first investing in a bar, becoming a partner of a global authoritative bar chain group, and even posing a row of top luxury cars on the opening day, which is jaw-dropping.
Subsequently, he invested in Coffee Wings with He Jiong, and several people also partnered to open a cultural communication company.
Today, Li Weijia has a number of companies involved in catering, modeling, investment, education and other industries, with a large foundation and a wide range. I have to say that Li Weijia is still very strategic.
Like many stars in the circle, Li Weijia has also been involved in the live broadcast circle, although the number of live broadcasts is not much, but the results are still good every time, the first time in a platform live broadcast on the 130 million transaction amount, this achievement is second only to Xie Na and Wang Han.
Today, Li Weijia's worth has already reached hundreds of millions of dollars, and he has become a proper "invisible rich man" in the circle.
Judging from Li Weijia's investment and side business, even if he does not become a host in the future, the money alone is more than enough to support himself.
He Jiong and Zhang Jie have said many times that Li Weijia is a person who knows life very well, and for so many years, he has never easily revealed his private life, and has always separated work and life.
Perhaps after years of emotional injuries and the storm of this endorsement overturning, Li Weijia has long been unable to continue hosting, so he completely gave up his hosting career after the suspension of "Fast Ben".
For Li Weijia, who is low-key and loves life, perhaps completely disappears from the audience's vision before he can truly start his new life.
Li Weijia has been hosting the circle for 22 years, from the "most handsome field manager" of Hunan Tai to the second in command of the Happy Family, he has experienced glory and experienced troughs.
Whether he retreats or is forced to leave, I hope that in the next few days, he can get better and better.
What are your thoughts on Li Weijia's disappearance? Feel free to leave a message in the comments section.