Levi's has failed in the Chinese market, and young people have become less and less inclined to wear jeans. Many people think that jeans are no longer popular, but if you dig deeper, it is the result of double standards!
So why don't young people like to wear jeans and sweatpants? In fact, they just don't want to toss, because jeans inevitably change the hem of the trousers, either the length is not suitable or the waist is not appropriate. Changing the hem of the pants is time-consuming and costly, not as good as sweatpants, and the waist is elastic. No, you don't need to change your trousers in foreign countries, you need to do it in China, and this is the result of the double standard!
In foreign countries, take Levi's as an example, there are more than 50 sizes of a pair of pants, and there is always one that suits you, and there is no need to change the hem of the pants at all. But in China, 10 sizes of a pair of pants is considered good, forcing you to change the hem of your pants. What is this? This is a double standard, why is it only given 10 sizes in the Chinese market, but there are so many sizes in foreign countries. Because foreigners are not easy to speak, foreigners are not used to these brands, either they are suitable or not suitable, and if they are not suitable, they will not buy them. So these brands in foreign markets can only launch so many sizes, Chinese are easy to compromise? Now it's not easy to compromise, especially after 00, if it's not suitable, don't buy it, and don't bother to change the leg of the pants!
Therefore, Levi's failure in the Chinese market is completely due to his own reasons, who makes these foreign brands have to have double standards!