Just after the Dragon Boat Festival, the national travel and tourism data was on the hot search list.
According to relevant data analysis, the "inverted V" curve of the domestic tourism market has an inflection point during the Dragon Boat Festival, although the data is still lower than the same period last year, but it is generally believed that "the most difficult days have passed".
Through relevant data analysis, it is found that the average travel radius of tourists and the average radius of destinations during the Dragon Boat Festival show a double contraction trend, and tourists in various scenic spots and provinces account for more than 90%, which means that the travel tendency of outings and short-distance tours has not changed since the epidemic, and will continue.
In this case, "micro-vacation" including rural tourism and intercity theme parks will continue to be a hot spot in the future, and even gradually become the basic market on which tourism depends for survival. The micro-vacation is different from the previous "long journey", more like a life experience.
So what big changes will this change bring to the mainland tourism industry?
001 man sea tactical moment
Whether it is a provincial tour or an intercity tour, a rural outing, the premise of their development is that there are people to go, under the influence of the epidemic, the per capita consumption of tourists is generally reduced, and the scenic spots are spelled out which place (province, city) there are more people.
The more people there are, the more water in the pool, and the more water each "horse" can drink.
002 Scenic area service quality upgrade
When tourists are "locals", word of mouth becomes something of importance. For example, the neighbors in the township are very concerned about reputation.
In addition, the tourism industry with less porridge, if you want to get a piece of the soup in the pool, you must start from quality. In this way, there will be repeat customers. This is all based on the fact that the tourist punch card of the sloppy and fancy style has become a life experience type.
003 Regional Folklore Empowerment Homestay
The biggest features of rural tourism are natural wind pipes, free venues and unique regional folk culture. Compared with the natural gems of famous mountains and rivers, it pays more attention to the "sense of interaction", that is, immersive and experiential tourism.
Previously, due to the lack of development of folk culture, many rural tourism is more like "half-day tour" and "leisure tour", which is much worse than large scenic spots in terms of "retaining people".
Folk customs activities have become the best "program" to retain people, compared to the past sale of souvenirs, special agricultural products and other "tourists to consumers" situation, folk culture is more diverse and sustainable, which also gives a "reason" to live, folklore disguised to increase the homestay monetization plate.
Langtian Shangpin believes that the era of huge profits of the barbaric growth of tourism has passed, and the development of rural tourism cannot copy the scenic spot model, blindly pursuing large and complete, but turning to "exquisite chic". What do you think about that? Feel free to leave a message in the comments section.
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