Promote the high-quality development of tourism to a new level

Promote the integration of culture and tourism, enrich market supply, and optimize tourism services

Promote the high-quality development of tourism to a new level

Tourism is an important part of the modern service industry, involving food, housing, transportation, tourism, shopping, entertainment and other industries, and has an important comprehensive role in the steady and healthy development of the economy.

General Secretary Xi Jinping pointed out: "The cultural industry and the tourism industry are inseparable, and we must adhere to the cultural and plastic tourism and the tourism to promote the integrated development of culture and tourism, so that people can appreciate the beauty of culture and cultivate the beauty of the soul in appreciating the beauty of nature." ”

In recent years, the mainland's tourism industry has entered the fast lane of high-quality development. From tapping your mobile phone to book air tickets and hotels, to visiting the park with your face, self-service audio explanation...... All regions and departments actively implement the new development concept, accelerate the supply-side structural reform of the tourism industry, promote the in-depth integration and development of culture and tourism, and create a richer and more high-quality supply. The rapid changes in the tourism market have converged into a magnificent picture of the development, growth, transformation and upgrading of the mainland's tourism industry.

During the "13th Five-Year Plan" period, the added value of tourism and related industries accounted for a growing trend in GDP, and the comprehensive contribution of tourism to the national economy exceeded 10%. Since the beginning of this year, the tourism industry has shown a good trend of accelerating recovery and improving quality and growth, which has become a bright spot in economic and social development. From the Spring Festival holiday to the Qingming holiday to the "May Day" holiday, the cultural tourism market continues to heat up.

The comprehensive contribution of the tourism industry to the national economy continues to increase

"Bowl Banquet", "Tea Hundred Plate Banquet", "Powder Fun Competition", ...... In the Changde River Street Scenic Area in Hunan, tourists line up to taste local food and feel the "culture on the tip of the tongue". During the "May Day" holiday, Changde received 1.6483 million tourists, a year-on-year increase of 62.19%; The operating income was 1.457 billion yuan, a year-on-year increase of 42.01%.

General Secretary Xi Jinping emphasized: "Tourism is a comprehensive industry and an important driving force for economic development. ”

As tourism gradually becomes the daily consumption of more and more people, people are more pursuing personalized, diversified, culturally flavored tourism products and convenient and thoughtful tourism services. All regions and departments pay attention to the comprehensive function of tourism, constantly improve the modern tourism system, and promote the continuous expansion of the scale of tourism, the continuous improvement of quality, and the increasing comprehensive benefits. The tourism industry is booming in supply and demand, and has become an emerging industry with fast growth, great market potential and good development prospects.

The role of tourism consumption in expanding domestic demand is becoming increasingly prominent. Tourism consumption is final consumption, multi-level diversified consumption and sustainable consumption. Some estimates show that every 1 yuan of tourism income drives the income of related industries to 4.3 yuan. With the continuous release and upgrading of tourism consumption demand, the proportion of tourism consumption in residents' consumption expenditure continues to increase, and tourism has become an important area to promote consumption and expand domestic demand.

Tourism investment has become a hot area of social investment. Cultural tourism, eco-tourism, sports tourism, ice and snow tourism...... New forms of tourism are booming. According to data from the Ministry of Culture and Tourism, since 2013, more than 8,000 A-level scenic spots have been added to the mainland, with an average annual growth rate of 9.4%. Tourism has become an important area to stimulate project investment.

The tourism industry has injected new impetus into the development of urban and rural areas. Looking at employment, tourism has the advantages of large employment capacity and wide coverage, which is suitable for different groups of employment and entrepreneurship. The employment of tourist attractions has played a multiplier effect, with more than 1.6 million people directly employed in A-level tourist attractions across the country, driving comprehensive employment of more than 10 million people.

Going to the countryside to get close to nature, experience homestays, and taste food has become the travel choice of many consumers. In many places, rural tourism has become a project to benefit the people to drive farmers' employment and income, especially through the exploration and practice of "turning resources into assets, capital into shares, and farmers into shareholders", forming a rural tourism development model with Chinese characteristics.

Tourism has become an important carrier for inheriting and promoting Chinese culture

Shrouded in mist, the Hani terraced fields of Honghe in Yunnan are picturesque, with paddy fields, green trees and red soil reflecting each other, attracting visitors from all over the world; When night falls, the "Canal Memory" historical and cultural district in Jining, Shandong Province is full of tourists, all kinds of handicraft shops are lined up, and the smell of steaming food is fragrant, and people have stopped to admire and taste......

General Secretary Xi Jinping pointed out that "let tourism become a process for people to understand Chinese culture and enhance cultural self-confidence" and "transform natural scenery and humanistic customs into the lasting charm of tourism".

All regions and departments insist on casting their souls with the excellent traditional Chinese culture, revolutionary culture and advanced socialist culture, accelerate the in-depth integration and development of culture and tourism, and carefully create more characteristic cultural and tourism products that reflect cultural connotation and humanistic spirit. In the process of traveling, people perceive Chinese culture and enhance cultural self-confidence.

In the new space for the immersive experience of smart tourism in the Xidi night tour of Huangshan, Anhui Province, new interactive experience scenes such as holographic dance show, farming interactive experience, digital swing water curtain, and sparkling fountain were unveiled, and the scenic spot provides tourists with a diversified play experience through technology empowerment and deep integration of culture and tourism.

Recently, the Ministry of Culture and Tourism and other departments have launched the first batch of 42 new spaces for immersive experience of national smart tourism, which has become a new hot spot for tourism consumption. According to preliminary statistics, during the "May Day" holiday, the consumption of new spaces for immersive experience of smart tourism across the country increased by more than 120% over the same period last year, with a total amount of more than 220 million yuan and more than 4.3 million consumers.

The number of traditional cultural scenic spots continues to increase. The Ministry of Culture and Tourism has promoted the revitalization and utilization of cultural resources in tourist attractions, enriched the innovative display and contemporary expression of culture, and the number of traditional cultural scenic spots has increased from 2,064 in 2012 to more than 4,000 in 2023, with an average annual growth rate of 8%. Scenic spots such as Liangzhu Ruins in Zhejiang and Sanxingdui Ruins in Sichuan have become important visiting points for tracing the origin of Chinese civilization; The Great Wall, the Long March, the Grand Canal, the Yellow River and the Yangtze River National Cultural Park have become important symbols of Chinese culture and a cultural corridor that inherits and embodies the outstanding characteristics of Chinese civilization. Tourism shows the beauty of mountains and rivers and culture, and has become an important way for people to understand Chinese culture and enhance cultural self-confidence.

Beijing Daxing Airport, Hong Kong-Zhuhai-Macao Bridge, China Sky Eye ...... A number of representative projects have made tourism an important window to show the achievements of construction in the new era. There are 165 national tourism and leisure blocks and 142 national industrial tourism demonstration bases, where people can experience the modern beauty, industrial beauty and scientific and technological beauty of the city during their journey, and enrich the dissemination of advanced socialist culture.

The First National Congress of the Communist Party of China, the Xibaipo Memorial Hall, and the Fujian Gutian Tourist Area...... During every holiday, the red tourist attractions will usher in a peak of reception, and tourists will relive the red memory, visit the revolutionary sites, listen to the red story, and feel the feelings of the family and country.

Tourism plays a more active role in strengthening foreign exchanges and cooperation and enhancing the country's cultural soft power. Coordinate and promote the implementation of inbound tourism facilitation measures, actively organize tourism year activities with more than 30 countries, and jointly build the "Belt and Road" countries and China tourism exchanges and cooperation activity has increased significantly...... Tourism has become an important industry to strengthen foreign cooperation and promote opening up. Since the beginning of this year, the resumption of inbound and outbound tourism on the mainland has been accelerated, and Chinese culture and Chinese tourism have further expanded to the world in the "two-way rush" of Chinese and foreign tourists.

Give full play to the positive role of tourism in enriching the people and benefiting the people

Walking into landmark buildings such as Haikou Qilou Old Street in Hainan, tourists from all over the country are shoulder to shoulder. Parades such as dance, intangible cultural heritage, and national tide Hanfu were held one after another, showing the charm of traditional culture to tourists.

General Secretary Xi Jinping emphasized: "Tourism is an important channel for exchanges and mutual learning between different countries and cultures, an effective means to develop the economy and increase employment, and an important industry to improve people's living standards." ”

All regions and departments adhere to the people-centered development philosophy, prosper and develop mass tourism, and give full play to the positive role of tourism in enriching the people and benefiting the people through more popular, more inclusive and more convenient tourism, and constantly enhance the people's sense of gain and happiness.

The popularity of tourism continues to increase - with the continuous development of the market and the continuous upgrading of consumption, tourism has become a way of life, learning and growth for people. According to the data, the number of domestic trips in 2023 will be 4.891 billion, an increase of 2.361 billion or 93.3% year-on-year. Since the beginning of this year, the willingness of urban and rural residents to travel has continued to increase, the potential of tourism consumption has been continuously released, and the tourism choices have become more personalized and diversified.

The level of inclusive tourism has been effectively improved - during the "May Day" holiday, various regions and departments have held a wealth of tourism activities to benefit the people, so that the results of tourism development can benefit the masses of different ages and regions. There are more and more scenic spots that are open for free or at a discount. More than 90% of the country's museums are open to the public free of charge, and about 7,000 A-level tourist attractions are free of charge. In 2013, the average ticket price of A-level tourist attractions in China was 31 yuan, and in 2022, it will drop to 23 yuan.

The ability to facilitate tourism has been continuously optimized - 153,000 tourist toilets have been marked on the mobile APP, and the problem of "difficulty in finding toilets" for tourists has been effectively solved; Promote the construction of barrier-free tourism facilities such as maternal and infant rooms and family toilets in scenic spots, promote the solution of difficulties in the use of digital tourism facilities for the elderly, and provide convenient tour services for special groups; The development of smart tourism, booking accommodation, air tickets and other services more convenient, "go-and-go travel" into the lives of more people.

Steady improvement in the quality of tourism services - all regions and departments have strengthened the construction of the rule of law in the tourism field, deepened the reform of the tourism field, strived to improve the level of market cultivation and supervision, and promoted the modernization of the tourism market governance system and governance capacity.

The tourism laws and regulations have been further improved, and a system of tourism laws and regulations based on the Tourism Law of the People's Republic of China and supported by laws, regulations and judicial interpretations has been initially formed. The construction of the comprehensive law enforcement team has been further strengthened, and the comprehensive law enforcement team of the cultural market at the provincial, municipal and county levels has been basically in place, so as to strengthen the protection of the people's tourism rights and interests. The management level of the tourism market will be further improved, and the smart tourism supervision system with full coverage of supervision business, full tracking of regulatory information, and dynamic adjustment of regulatory means will be promoted. Advocate civilized tourism, in many scenic spots, civilized tourism has become a beautiful landscape.

Adhere to the cultural and plastic tourism and tourism to promote the in-depth integration of culture and tourism in a wider range and at a higher level, create more new scenes, new formats and new models that people like to see, achieve a dynamic balance between supply and demand at a higher level of tourism, promote the high-quality development of tourism to a new level, and better play the important role of tourism in helping economic and social development, building a new development pattern, improving the quality of people's life, and enhancing the people's spiritual strength.

Source: People's Daily

Editor: Shigatse Tourism

[Editor-in-Chief: Tan Qilu丨Editor: Guo Yunhui]

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