Recently, an Internet celebrity openly announced that he built a car, he is Simba, it is hard to imagine, now the Internet celebrities dare to build a car? It is also like 2 million fans boasting about Haikou: to invest 100 billion yuan in new energy vehicles.
As we all know, the live broadcast room of the internet celebrity Simba has been very hot, although the previous counterfeit sale incident has made him lose a lot of money, but the enthusiasm of the "family" is high, and even more and more trust in him, the online store is also a long-term state of explosion.
Perhaps really confident in his ability to carry goods, Simba entered the new energy vehicle in the live broadcast room!
This wave of operations is still quite confusing, the words and deeds of Internet celebrities can never be guessed, is he trying to hype again? Yet the plan he said sounded detailed and meticulous.
In terms of human resources, he directly docked with BYD, NINGDE Times New Energy, Geely and other enterprises, and promised that if anyone is willing to work in Simba, he will give three times the annual salary.
In terms of financial resources, the initial investment is 100 billion yuan! In terms of materials, the chosen location can start from Shanghai, Beijing and Hangzhou, because Tesla is in Shanghai and Simba is also very picky about it.
Say you can't lose the gas field, you must do your best! The biggest bottleneck of new energy vehicles is the battery. Simba was very confident and chose Ningde Times to cooperate. As an e-commerce wizard, Simba does have two brushes, driving many sales, a pair of shoes sold a million pieces, and the turnover broke 1 billion.
But shoes are not cars, not everyone is so rich, buying a car is as easy as buying vegetables.
Manufacturing cars is a complex and systematic process. For example, traditional fuel vehicles, the first thought of the manufacture and matching of three important components. New energy vehicles are also cars.
Weichai Group is the treasure of the country. It also has a huge connection with the automotive industry, but the sales situation is very unoptimistic.
Simba doesn't seem to realize this lesson, just thinks: "If I have money, I can hire high-tech talent".
Who can't live with money? This treatment is indeed generous, but who can attract this money? Are the mainstays of high-end enterprises, those skilled and high-achieving students, really willing to leave the big factory for the uncertainty here?
Moreover, the marketing model of Internet celebrities and the concept of high-tech talents of large factories will definitely vary.
Speaking of the battery industry, Ningde Times is indeed the leader of the industry, and cooperation with Ningde Times is indeed a good choice.
However, CATL not only supplies traditional auto giants such as SAIC, GAC, Geely, and Changan, but also cooperates with new energy vehicle companies such as Tesla, Willai, Ideal, Xiaopeng, WM, and Hezhong, almost monopolizing most of the power battery business in the domestic new energy vehicle market.
Even if Simba gets a share, how can you maintain a long-term win-win cooperation model with consumers? Can you cope with the complicated after-sales processing by shouting a few words of "family" in your mouth? No matter how good the popularity is, no one is a fool.
Simba himself said that hundreds of millions of fans know him, which may be true, but the car is not a trivial matter, at least tens of thousands, hundreds of thousands or even hundreds of thousands. And safety is a matter of concern, and it is not a trivial matter. It's so different from the bird's nest you used to sell in the live broadcast room.
A single safety accident in a car is enough. Can you afford to pay this responsibility?
What do you think of influencers investing in new energy vehicles? Is this idea reliable?