Players who are accustomed to watching the game manufacturers' promotional copywriting must have a clear understanding of the way the manufacturers draw the pie. However, careful players may find that basically all game manufacturers will only imagine the game screen, gameplay, content and other elements when drawing a big pie, and they will not talk about whether the game itself is "forced to krypton".
Why has "liver and krypton" become a conventional no-talk topic for game manufacturers? Because this involves the basis of the game's own paid mechanics.
GamesA product with entertainment attributes, through the game to obtain the necessary sense of satisfaction, is a basic need. However, unlike the traditional buyout system of single-player games, the premise of online games that allow players to continue to pay is precisely "desire dissatisfaction".
In order to strengthen user stickiness, game operators will find ways to let players stay in the game in various ways, and through the way of time conversion revenue, let players subtly establish a connection between "virtual props and cash value".
This means can be a variety of boring and tedious daily tasks, and it can be a limited-time activity that is fine enough to punch in each time period. With the help of this means, players will invest a lot of time in the game of their choice, and the game's official various sterilization activities will also attract players to pay crazy because of their special "value". Simply put, if a game does not have a hepatic krypton element, then the game's revenue will often be less than ideal.
Since liver and krypton are the foundation of game manufacturers' survival, manufacturers will naturally keep silent about this topic. However, with the development of the times, players' demand for game entertainment continues to increase, if they still adhere to the punch card mechanism to force the liver to krypton, players' interest in choosing this game will also be greatly reduced.
It is precisely because of this that NetEase's "Against the Cold Water" mobile game, just recently officially announced that it will give up numerical payment, not to force the liver and not to force Krypton. As soon as the news came out, the entire industry was shaken.
"Against the Cold Water" mobile game broke the industry taboo, publicly announced that they do not force the liver and do not force krypton, very for the player's first reaction is not to believe at all. The reason is simple, although players are full of complaints about liver and krypton, but even they know that this is the only way the game wants to make money. In particular, the "Against the Cold Water" mobile game is not a small investment ticket product, as a masterpiece that NetEase has high hopes for, it has spent 640 million yuan on research and development funds.
Game manufacturers spend a lot of time and real money to develop a game, is it to do charity? And when the official "Against the Cold Water" mobile game exposed its own "why dare to say that you are not kryptonite gold" long article, players understand the reason for it.
According to the official "Against the Cold Water" mobile game, the reason why it is necessary to say that it is not kryptonite and does not force the liver is precisely because the game has invested a lot of money, and the pursuit of the number of users has far exceeded the amount of temporary revenue.
Therefore, the game official hopes to continue to produce and update a large number of high-quality game content, the pursuit of the game itself is fun and playable, so as to obtain as many players as possible, the pursuit of a huge player base, while through the influence of the player base, so that players are willing to make a small amount of payment for the game's fashion, appearance and other content.
In order to attract more players to the game, it is necessary to use the knife of "liver and krypton" that is most sensitive to players. Therefore, the development team decided to streamline and eliminate a large number of routine and complex cultivation payment systems, and then focus on more diverse and richer interesting content to attract players.
And by narrowing the attribute gap and balancing the daily benefits, players are free to choose their own "main business", ensuring that no matter what kind of gameplay players like, they can get full benefits, and use a more painless and lightweight "daily" to get the support of a wider range of players.
In fact, from the perspective of the popular national mobile games on the market, when the user scale reaches a certain order of magnitude, revenue has become a problem that needs to be considered the least. The problem facing game manufacturers is often how to become a "quasi-national" game that is attractive enough.
Judging from the background of the mobile game "Against the Cold Water", it does have elements that are concerned by more players - highly adaptable martial arts themes, picture quality performance beyond imagination, technical strength accumulated by large factories and R&D financial support... These are all things that are difficult for ordinary games to reach. It is precisely because of these backgrounds that the mobile game "Against the Cold Water" has more confidence to change the fundamentals of settling down, and even break the "forbidden chat topic" agreed by game manufacturers, and attract users with more rich and interesting content.
If the "Against the Cold Water" mobile game can make a non-liver and non-krypton as it has complained, do you think it can lead to the transformation of the domestic game industry?