"4 clerks have 3 masters, they are not elite, they actually sold rice noodles, it is simply a waste of resources!"
……
In 2014, when Zhang Tianyi's rice noodle shop, a master of law at Peking University, had just opened, it was questioned by the masses.
Perhaps this matter is relatively fresh, even the "People's Daily" has also reported on this, "Zhang Tianyi", "Peking University master", "selling rice noodles" these words have also been in a short period of time, quickly soared on the hot search.
Not only ordinary people, but even Dong Mingzhu, president of Gree, said to Zhang Tianyi solemnly: "Hurry up and close your shop, or sooner or later it will close down!" If you come to Gree, I will train you to become the first lawyer in the country! ”
Is it really wrong for a master to sell rice noodles?
Someone else's child
Zhang Tianyi was born in Changde, Hunan Province in 1990, and from an early age, he was "someone else's child".
Not only do they know the book, the results are also very good, and what makes many of their peers headache is that people play outside all day, but they can still take the first place.
Zhang Tianyi's father is a civil servant, and he often regards his son as his own ostentatious capital, which makes his colleagues envious and jealous, but he can only admit this fact.
Such a child, the future is naturally to climb all the way to the dream, but the "genius", often do some "out of line" things, let people caught off guard.
In 2008, Zhang Tianyi took the college entrance examination and prepared to enter the Peking University of his dreams.
However, just when he was taking the first language examination, he looked at the dense composition grid behind the volume, but he played "evil".
He remembered that when a Jiangsu examinee sprinkled a text "The Death of the Red Rabbit", he scored a full score and shocked the whole country. If he could do the same, even if he couldn't shock the world, it would be enough to be famous.
So he ended the exam with a wonderful essay. Unexpectedly, the final language results were miserable.
The genius was hit for the first time, but this is nothing, even if he did not do well in a subject, Zhang Tianyi was still admitted to the Beijing Foreign Chinese University, still "someone else's child".
Although he was not admitted to Peking University, Zhang Tianyi was a little disappointed, but he knew that this was only the starting point of his life, and there were still opportunities in the future.
Before leaving for Beijing, his last words to his father were: "In 4 years, I will study at Peking University." ”
Zhang Tianyi is indeed not a dead reader, he has a business thinking very early. When his peers were bored playing online games in the dormitory, he took out his years of money to open a dumpling restaurant, and also hired a chef and waiter, which did not delay his study time at all.
Four years later, the small owner, who already owned two dumpling restaurants, gave up the school's research quota and joined the army of examination and research. With his own strength, he was admitted to the law department of Peking University with the first place in the country to read a master's degree.
Time flickered, Zhang Tianyi still had half a year to graduate with a master's degree, and it was time to consider the future.
It is reasonable to say that the future is not to be considered, after graduating from law, law firms should be the best destination, otherwise, politics and going abroad are also good choices.
But when he saw the office workers, wearing suits and squeezing the subway for two hours a day, he flinched a little; when he knew that there were more than 20,000 lawyers in Beijing, he felt that the industry was not inferior to him.
Zhang Tianyi was confused, and once thought that as long as he could go down step by step, the front would definitely be a horse Pingchuan. However, when students are students, they can judge the merits and demerits by only the scores, but society is obviously much more complicated.
Standing at the fork in the road of life, he was confused...
Pack light
One day, when he went to the driving school to learn to drive, the coach asked him in small talk: As a college student, it must be easy to find a job, right? How much do you probably make?
Zhang Tianyi shook his head and replied that the competition was too fierce, and it would be good to be able to open seven or eight thousand at the beginning.
Unexpectedly, the coach smiled and said, "This little money is not easy to find?" I graduated from elementary school, and I think that everything is a job opportunity, if I am not tired, I would earn more by driving a taxi than this. Besides, even if you go to the construction site to move bricks, you can still earn 300 a day! ”
Although the coach's words were somewhat one-sided, they still touched Zhang Tianyi. Originally, with the improvement of academic qualifications, shouldn't there be more room for choice, and how can it be narrowed?
At this time, he understood that in fact, it was not that the choice had narrowed, but that some work was disdainfully done.
What touched Zhang Tianyi even more was the teacher's teaching to him.
Before graduation, Zhang Tianyi wrote such a sentence in his thank-you speech: No matter what the future holds, you must do what you like, even if you go to sweep the street in the future, if you can get peace of mind, it is also a big success.
This was originally just his own life perception, but he did not expect to be criticized by his mentor, who said that there is no distinction between high and low occupations, and sweeping the street is an indispensable part of society like other professions.
This incident gave him a great touch, let him know that the profession is not "done by college students" and "not done by college students" at all, as long as you do it with your heart, you can always contribute to society.
But even if he understood this, he still had a lot of concerns.
He studied law for 6 years, and if he pursues a profession that has nothing to do with law in the future, it is indeed a bit wasteful. Not only will it attract criticism, but parents will also find it difficult to accept it, and it is impossible to say it reasonably.
That night, he lost sleep, not expecting that he had never worried about his studies, but he was overwhelmed by the choice of a career.
He wandered aimlessly on the computer, but his mind kept thinking about himself until he saw a picture.
It was a photograph of the Earth taken in space, and he didn't find himself on the photo, he didn't find Peking University, he didn't even mark Beijing.
Then he searched the solar system, the Milky Way, and the whole universe, and as his perspective changed, what he had thought was different from the original.
He suddenly woke up, it turned out that in the universe, he was so small, and at that moment, he finally let go of all his worries and prepared to go light.
Worst-case outcome
As for what to do, in fact, he already had a number in mind, but at that time he did not dare to admit it.
Now, he wants to open, open a restaurant, live the lifestyle he wants, as long as he respects his profession and operates with his heart, he will be able to gain the respect of others in the future.
He has experience running a restaurant, but can he make something different this time?
At that time, There were also many Internet celebrity restaurants in Beijing, and Zhang Tianyi had all gone to the field.
But as soon as you eat it, you know that many restaurants are lively and lively, and the taste of the dishes is really average.
To put it bluntly, the money was spent, and there was no good thing to eat, and no one would go next time.
Catering, originally, is an industry that slowly accumulates diners by quality; but the modern Internet marketing model only relies on publicity.
Zhang Tianyi should not only use these marketing models, but also pay attention to the quality of food.
Thinking about it, he still returned to his hometown. In Changde, beef rice noodles are very famous. Since he was a child, he has treated rice noodles as breakfast, and the taste of his childhood is always fresh in his memory.
Although rice noodles are a staple food of southerners, he believes that as people increasingly pursue multiple flavors, it is just around the corner to enter the national market in the future. More importantly, in Beijing at that time, there were not many people selling Changde rice noodles.
Well, just sell rice noodles!
Found out what to do, and all that's left to do is plan. Zhang Tianyi did not imagine how many years he could open a restaurant, but thought in the worst direction.
He assumed that he would collapse in 2 months at the worst, and then he thought about what he had lost. Later, I thought, even if I went out of business in 2 months, I still wouldn't delay my graduation and job search, so what's so scary?
Even if you insist on going out of business after 1 year, what company is not happy to have an employee who has entrepreneurial experience?
The worst result is nothing, so what are you afraid of? Dry!
Three friends received a call from Zhang Tianyi: "I plan to open a restaurant, the kind that will go out of business in two months, can you play with me?" ”
The 3 friends did not hesitate at all and gathered directly to Zhang Tianyi's side.
In February 2014, the four people began to prepare, and they first returned to Changde and ate every rice noodle shop in Changde.
In order to choose a good taste, they eat more than a dozen bowls a day, which was supposed to be a enjoyable job, but they suffered a lot of sins.
After many days of trying, they finally chose a rice noodle shop that they thought was the most authentic. After learning from his teacher, he took a small scale every day, weighed the ingredients repeatedly, and finally invited several famous chefs in Changde to taste, and after getting guidance, he finally determined several recipes.
As soon as the formula was completed, he quickly flew back to Beijing to find a façade, ran his legs thin, and finally determined to be in the financial center of Jintai Xizhao.
From the beginning of the operation to the opening, it only took two months, and it was still under the condition that he was working 3 jobs at the same time. Because of the delay, several people will not even have the cost of living.
Zhang Tianyi named his restaurant "Funiutang", and did not expect that as soon as it opened, it caused an uproar.
New Ideas and New Eras
"4 employees, there are 3 masters, cold window hard study for more than 20 years, but to sell rice noodles." Netizens are talking a lot, in addition to curiosity, more is questioning.
Such a strange thing happened in the city of Beijing, and the major media also rushed to interview, and even the People's Daily reported Zhang Tianyi's deeds.
Zhang Tianyi's father learned the news through the newspaper, and he dropped the newspaper on the ground and went to call his son.
The father and son quarreled on the phone and finally broke up. Zhang Father's heart has always been difficult to accept, he always feels that his son either becomes a civil servant or becomes a barrister is the right way.
Originally, I was expecting my son to be the capital he bragged about, but I didn't expect that the cows I had bragged about had turned into tears in my heart.
The mother was a little better, although she was very surprised, but she knew that her son should also be independent, and she could only support silently. However, Zhang's father could not accept it for a long time at the beginning, so that he did not contact his son for several months.
For the doubts of netizens and the confusion of his parents, Zhang Tianyi silently endured, he believes that time can prove everything.
Unexpectedly, even very successful entrepreneurs felt that Zhang Tianyi's path was wrong.
Just in 2014, in CCTV's "Young China Says" program, when Zhang Tianyi said his career planning and dreams, several of the more famous teachers on the stage expressed strong opposition.
Ms. Dong Mingzhu of Gree Electric Appliances also said unceremoniously to Zhang Tianyi: "You are wasting national resources, you have made money, but have you considered the state?" Hurry up and close your shop, or sooner or later it will close down! ”
In the face of the denial of celebrities and celebrities, this post-90s guy argued according to reason, he said: Knowledge should not become a constraint on a person's choice, and what young people lack at present is not choice, but experience.
But although he fought back, after all, his parents and entrepreneurs objected.
Is it really wrong for a master to sell rice noodles?
Only by ascending can you look far
In order to prove that he is different from others, Zhang Tianyi decided to look at the problem from a higher perspective.
The first thing he considered was to bring the lawyer's spirit of fairness and integrity to the catering, and he was determined to use integrity to make a bowl of rice noodles.
Due to limited funds, his first store was not located in a crowded and conspicuous place, but this did not affect his business.
Because he can promote himself through the Internet, most of the guests rely on navigation and come to admire.
There is no waiter in his shop, and if the guests finish eating, according to the garbage sorting, they can clean up the dishes and chopsticks themselves, and they can get a free fruit.
The average person will not refuse free after-dinner fruits, so the guests are very satisfied, and the store is more cost-saving, and the extra money can also be invested in staff training or additional benefits for employees.
In terms of consumption methods, he used fingerprint payment methods very early, which not only saved the customer's time, but also made the future business bigger, and this information is a valuable asset.
In this way, Zhang Tianyi's business is getting hotter and hotter, and there are more and more stores.
He did not close down as Dong Mingzhu said quickly, but instead attracted tens of millions of yuan of investment.
In 2018, he officially renamed "Funiutang" as "Hegemony", which is not arrogant, "Hegemony" in Hunan dialect, is "tough, do not accept defeat" meaning.
At the end of 2019, "Barman" had more than 60 branches and a commercial valuation of 500 million yuan.
But just when Zhang Tianyi was proud of the spring breeze, the epidemic swept the world. All the shops were forced to close, and he had to take care of the food and drink of more than 500 employees, and the building he had built so hard was about to collapse.
Although Zhang Tianyi was anxious, he did not flinch, some people regarded trouble as a disaster, but he regarded trouble as a challenge.
Through observation, Zhang Tianyi found that although it is impossible to dine in, the consumer demand of customers has not disappeared. He immediately moved product sales online, forming a sales team, working 24-hour shifts to promote his products on major platforms.
Once the mode of operation is changed, the enterprise directly turns losses into profits. He hit the iron while it was hot, and also brought the product to Via's live broadcast room, and in just 1 minute, it generated 5 million sales!
Today, Zhang Tianyi's "hegemony" has hundreds of stores, and the valuation has reached billions. It was also because he chose an unusual path.
Some people say that where there is any overkill, as long as it is to use their own wisdom and wisdom to earn the capital of life, whether it is to be a lawyer or sell rice noodles, they can reflect their own value.
Dear readers, do you think that Peking University's master's sale of rice noodles is a waste of resources?
-END-
Author: The Word of the Heart
Edit: Chi Hong
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