If the Great Wall does not wake up again, I am afraid that there will be a greater crisis in the future. [Prayer]
1. When BYD frequently throws out the king bomb in technological innovation, the Great Wall is still stuck in a shell problem, trying to be opportunistic.
2. Previously, BYD has a blade battery, super hybrid DMI, pure electric e3.0 platform and other familiar technologies in terms of technological innovation, this time with the seal pre-sale, and strongly launched ctb technology, it is said that the technology will integrate the battery and the body, the body torsional stiffness and collision resistance have been greatly improved, the safety has been achieved to the extreme, and the handling has been greatly improved.
3. In contrast, the Euler ballet cat released by the Great Wall at the same time is priced at the same price as a seal, except for a shell that looks innovative, there is also a name that makes people powerless to spit out, and there is no other innovative point publicity. Just this cute shell, it feels as if it can be knocked apart by a seal.
4. Speaking of the name of its brand, I have to spit on BYD and the Great Wall, to be honest, from the perspective of the group name, the Great Wall dumped BYD does not know how many streets, the original BYD is not only ugly car logo, three letters also have a bad harmonic sound, the low-end image has been deeply rooted in the hearts of the people, and the name of the Great Wall, is one of the wonders of the world, the name is not only magnificent, but also easy to think of the rugged quality, the name of the group is better than BYD, can be described as a day and a place.
5. However, BYD has successfully achieved salted fish turning over and grassroots counterattack by naming its brands, while the name of the Great Wall's brands has made a good hand of cards. Before I still feel that BYD's naming is more chaotic, but now you look at BYD product system, the main dynasty series and the ocean series, the dynasty series is named after the Qin, Han, Tang, Song and Yuan dynasties, the dynasty is prosperous, the domineering side leaks, and the ocean series is named after marine organisms and marine warships, such as dolphins, seals, destroyers, frigates, cruisers, etc. The market is also rumored that BYD will launch a high-end brand, which will be named after the starry sky or interstellar, and may launch the starry universe series, which is more atmospheric.
6. On the contrary, the brand naming of the Great Wall, white blind such a strong Chinese style group name, although Haval also has a bit of foreign affairs before, but at least it is normal, not too disgusting. And recently these big dog, mocha, latte, Euler, ballet cat and other names, really make people feel speechless. Sometimes I wonder how such a naming system came about, can a team name only study this level? When I look at the gentlemen in the alley with names of eight hundred, even if they spend eight hundred yuan to ask these gentlemen to pick them up, they will not come up with such strange names.
7. Some people say, are you saying this today at the Black Great Wall? I really don't want to black the Great Wall, just stand in a consumer's point of view, talk about what kind of product power I feel, what kind of changes I feel. In the past few years, the Great Wall has been doing well, is a good national brand, I also hope that such a domestic brand can rise, but today's changes, although there are many people on the Internet in the discussion, but if you do not say more seriously, I am afraid that the Great Wall will not recognize where its problems are? Lookers-on see most of the game.
8. As my title says, if the Great Wall does not wake up again, I am afraid that it will face a greater crisis in the future, and there may even be an existential crisis. Small hidden dangers have been revealed, and whether they will eventually evolve into an existential crisis depends on how the Great Wall responds. As a bystander consumer, in my opinion, the Great Wall needs to do two things next, one is to invest the vast majority of energy into the research and development of super hybrid and pure electric technology, to jump out of the comfort zone of fuel vehicles as soon as possible, do not feel that fuel vehicles are their own advantages of the field of reluctance to give up, the times have changed, to focus on new energy vehicle technology innovation and product strength improvement.
9. Another is to redesign the product system and name, it is recommended not to use those names that sound very foreign, now people's national identity is very proud, do not like those foreign names. If you really can't think of a good way to take a name, it is recommended to use the Great Wall as a name, the series is replaced by a combination of letters and numbers, the Great Wall is very good, with alphanumeric, concise and atmospheric easy to remember.
Finally, I still hope that domestic brands can develop well and beat the joint venture brand, and now, BYD has done a good demonstration in terms of product strength, and hopes that other domestic brands can catch up. [Prayer]
