Editor's note: In recent years, the Liangdang County Party Committee and County Government have vigorously implemented the strategy of strengthening the county with talents, continued to deepen the reform of the talent development system and mechanism, and presented a good trend of comprehensively enhancing the awareness of talents, raising the quantity and quality of the talent team, and making new talents brilliant, and a large number of outstanding talents have emerged from all walks of life. In order to give play to the exemplary and leading role of outstanding talents and stimulate the vitality of innovation and entrepreneurship of the vast number of talents, the WeChat public account of "Longnan Liangdang" launched a series of reports on the "Two Talents Style", focusing on the deeds and style of their meritorious achievements, encouraging the vast number of talents in the county to look up to the advanced models, learn from the role models around them, strive for a new era, and show new deeds.
Wang Danjun, female, born in 1989, head of Qinghe Modern Agricultural Development Co., Ltd., leader of the national rural e-commerce wealth in 2020, and the first batch of outstanding local talents for rural revitalization in the city.
Before embarking on the entrepreneurial road of e-commerce, Wang Danjun also had a dazed future, although she had a relatively satisfactory job in the party newspaper media in the provincial city, she resolutely gave up this excellent position with love and affection for her hometown, and made a choice that surprised everyone - to return to her hometown to start a business. In the face of the kind discouragement of relatives and friends, she said without hesitation: "What I want to do is not simply to return to my hometown to start a business, but to give full play to the advantages of the media industry on the basis of full love and understanding of my hometown, and seek a life path suitable for my own growth." ”
E-commerce was a new topic for most people. In the early days of Wang Danjun's entrepreneurship, there was no guidance and no experience to learn from, and everything was unknown. But she always believes that the "green water and green mountains in her hometown are golden mountains and silver mountains", moreover, there are the expectations of the villagers and the support of local policies. All this makes her fearless.
In order to run the online store in the shortest possible time, she almost rotated during that time. From registering an online store to making web pages, from selecting products to listing products, she drove alone between Shaanxi and Gansu during the day, and stayed up at night to work until her eyes were dry and blinking. Platform restrictions, do not understand the rules, farmers do not trust, these entrepreneurs have encountered the problems, she has encountered. In the face of problems, she never gave up lightly, looking for professionals to consult, mobilizing villagers to find a source of goods, looking for a suitable planting base, working all night to conceive and design product packaging, studying the rules of the platform, how to transport agricultural products out in the shortest time with quality and quantity... In countless rushes, after countless efforts to stay up until dawn in the early morning, her e-commerce business is finally on the right track, sending out the first goods, receiving the first praise, having the first repeat customer... Up to now, her sales footprint has spread all over the motherland.
The online operation is getting smoother and smoother, but Wang Danjun does not dare to relax at all. She knows that the e-commerce industry is developing too fast, and there are new rules on various platforms almost every day, and only non-stop learning can keep up. In addition to platform operation, she attaches the most importance to quality. Qinghe Agriculture and its subordinate Shanzhiyuan Souvenir Shop will regularly organize employees to go to the countryside to find good sources of goods and dock with local specialty production bases, cooperatives and farmers. Thinking of the source of drinking water, when his own entrepreneurship was successful, Wang Danjun did not forget to return to his hometown and society. In addition to helping farmers, Wang Danjun also set his sights on the local youth. She provided high-quality supplies to everyone, helped a number of young people open micro-stores, and unreservedly passed on and helped each operator to drive more people to employment and development. In addition, Qinghe Agriculture is also particularly keen on public welfare undertakings, and during the anti-epidemic period, it has donated popular medical supplies to grass-roots and frontline personnel, donated basic materials for epidemic prevention to the Red Cross, donated more than 100 pieces of instant noodles and mineral water, and 30,000 pieces of alcohol cotton, equivalent to more than 60,000 yuan. Help farmers voluntarily sell more than 800,000 yuan of agricultural products that are slow to sell due to the epidemic, and carry out activities such as comforting the elderly and poor households for many times.
With the continuous expansion of the scale of Qinghe Modern Agricultural Development Co., Ltd., all businesses have shown a good development trend, and the operating income and profit level have achieved a gratifying leap. Big vision, laying a new pattern of e-commerce operation. In all aspects of poverty alleviation, e-commerce poverty alleviation is currently a favorable lever to stabilize the results of poverty alleviation and promote the increase of agricultural income, and has inserted network wings for the masses to get rich nearby. In the actual business process, the company changed the past pastoral thinking, understand the market demand, research marketing, innovative marketing, the use of Internet means to carry out marketing, to achieve online and offline sales integration, exhibition network marketing at the same time, but also the use of multimedia, multi-channel publicity of two local products, attract more traffic, explore the "base (farmers) + physical stores + e-commerce + poor households" model.
Qinghe Modern Agricultural Development Co., Ltd. knows that the gold cup and the silver cup are not as good as the user's reputation. The company continues to promote the strategy of brand strengthening agriculture, focusing on creating a regional characteristic agricultural product "golden signboard", comprehensively enhancing the reputation and influence of "Qinghe Agricultural Aid Brand", boosting poverty alleviation and rural revitalization, and cooperating with multiple e-commerce platforms to smooth the sales channels of characteristic agricultural products, and promoting the formation of "Qinghe Agricultural Aid Brand" agricultural products to a larger market.
Over the past few years, the company's "Mountain Edge Souvenir Store" was rated as one of the top ten online stores in the county, and Wang Danjun won the "Longnan City Youth New Talent Award" in 2018, the "Liangdang County E-commerce Poverty Alleviation Contribution Award" in 2019, the "Liangdang County E-commerce Poverty Alleviation Contribution Award" in 2020, the "The Most Beautiful Fighter of the County Women's Federation in 2020", "The Most Beautiful Volunteer in Liangdang County in 2020", "The Leader of China's Rural E-commerce In 2020", "The Excellent Women's E-commerce in Longnan City in 2021", "Excellent Women's E-commerce in Longnan City in 2021", "Excellent Women's E-commerce in Longnan City" The city's first batch of outstanding local talents for rural revitalization" and more than a dozen honors.
In the face of the ensuing honors, Wang Danjun has a clear understanding. She believes that honor is recognition, is a new starting point, but also a heavy responsibility, to consolidate achievements and achieve new development, she still has a long way to go, will be down-to-earth for the villagers to make more contributions!