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Within a month, Liu Qiangdong made three consecutive hot searches.
Once, Liu Qiangdong stepped down as CEO of JD.com.
On one occasion, 3,000 Jingdong heroes "suicidally" supported Shanghai.
Once, Liu Qiangdong and Mingzhou female college student case, restarted the investigation.
Compared with the heroism of the achievement and retirement, and the tragedy of retrograde, what makes the melon-eating masses more relish is the confusion of the night of Mingzhou.
This "peach incident", for you and me, who are irrelevant, is a pastime after tea and dinner.
For this top entrepreneur who stumbled here, it is the stain he most wants to erase on the road of life.
After the incident, Liu Qiangdong sent an apology weibo
If time can be turned back, Liu Qiangdong will definitely leave resolutely after dinner, and will never step into the door of the apartment of female college student Liu Jingyao.
Unfortunately, there are no ifs.
01
August 31, 2018, a hot and dry night without wind.
After sleeping on Liu Jingyao's bed, Liu Qiangdong was taken away by several big men in American uniforms.
The news spread through the country, and for a time, public opinion was in an uproar.
Some people accused him of cheating in marriage, and his husband was blamed for his mistakes, and some people defended him, and he was tragically set up and innocently wronged.
Three months later, the case was decided for the first time:
Liu Qiangdong is not guilty, and the Mingzhou Procuratorate will not prosecute.
It seems to have a proper name, but in fact it has lost its reputation.
Because, the photos of the two in the elevator room, as well as various video recordings of different truths and falsities, have long been thrown into the boiling stove of the Internet, steaming and rolling up and down.
People standing at the top of society, every move, are hiding a dark storm.
There is no reason to return to heaven for something that is going to happen, and besides, this is an affair between men and women.
Liu Jingyao first claimed that he did not call the police, but only hoped that the matter would end as soon as possible, and asked for an apology from the man and a sum of money.
Subsequently, she changed her mind, insisting that she had been violated and did not dare to come forward to accuse her because of the strong background of the other party. After some deliberation, I decided to face reality.
For fairness and justice.
And Liu Qiangdong knew that the name of "derailment" was powerless to wash away, so he simply led the nature of the matter to the direction of "one-night stands".
After all, infidelity in marriage can only be a private misconduct at best.
One wants to make small things bigger, and the other wants to make big things smaller.
Under the mask of justice, all kinds of conspiracies and transactions were glued and pulled at each other, and the two sides insisted on their own opinions, and they were so confrontational for three years.
To this day, that night, in that small private apartment, what really happened between the two of them is probably only known to them.
After the Mingzhou incident, Liu Qiangdong, who has always been high-profile, gradually faded out of the public eye.
He spent 3 years away from jd.com's power center.
On April 7, 2022, Liu Qiangdong stepped down as the CEO of JD Group.
Looking at the decades of Liu Qiangdong's conquest of the battlefield, you and I can't help but sigh:
That night in Mingzhou was not worth it.
02
Liu Qiangdong was born in 1974 in a poor village in Suqian, Jiangsu Province.
Poor, always haunted by his childhood.
In those days when he couldn't eat a few meals of pork all year round, a bowl of lard mixed with rice became the most delicious thing in Liu Qiangdong's impression.
After eating rice, he would pour hot water into the bowl and drink it bowl after bowl until there was no oil on the surface.
Liu Qiangdong in childhood
Although life is hard, Liu Qiangdong studies very well and has always been the first place in the town.
It wasn't until he was admitted to the county's middle school that he knew that this "first place" did not have the slightest gold content.
At the same time, he also realized how much ignorance and ignorance had been mixed up in the education he had received in the past.
It's like when they were in the 5th grade of elementary school, the teacher asked them to write a 400-word essay, and the result was 0 points for the whole class. The reason is that the teacher counted the number of words one by one, and none of them were exactly 400 words.
After entering the high school, the aftermath of backward education slowly appeared, and Liu Qiangdong, who was the first in the town, could only rank in the back of the class.
Poor children who emerge from the soil often have more upward growth power than others.
See which one is Dong Ge?
Throughout his high school years, Liu Qiangdong almost desperately tried to study. Many people advised him that as long as he entered a vocational school, he could get out of the countryside and become a "city person".
But Liu Qiangdong is not. He's going to college, he's going to Beijing, which is bigger than Nanjing.
This is not a delusion, but an ideal that has long been sown.
Before the college entrance examination, Liu Qiangdong once took 50 yuan and a broken map to go out once.
At that time, he first took a car to Xuzhou, and then took a train straight to Nanjing.
When he arrived in Nanjing at one o'clock in the morning, he had no money to stay, so he had to wander the streets of Nanjing.
In the hazy night, he glanced at the towering Jinling Building.
Liu Qiangdong walked around the 37-storey building in a circle, looking at the golden Jinling Hotel, this young heart was deeply shaken for the first time.
On the way, Liu Qiangdong was also shocked by a bowl of instant noodles.
The taste of instant noodles made him suddenly realize that there was something more delicious in the world than bibimbap with lard.
This long trip allowed this rural child to see the ideal of the specific appearance.
"I would like to make a sea dragon and not a south river loach."
The ambitious teenager immediately wrote such a verse.
Therefore, when filling in the college entrance examination volunteer, Liu Qiangdong's mind was single and determined - only to go to China's largest city.
In the end, he entered Chinese University as a champion of the Suqian college entrance examination.
The tuition fee is 500 yuan collected by the whole village, and the bag is 76 eggs saved by the whole village.
The moment he took the money and eggs to the north, Liu Qiangdong understood that this was his entire wealth.
After that, he can only stand on his own.
02
After entering the university, Liu Qiangdong quickly discovered that some things did not follow the route he imagined.
For example, his vision of the profession.
At first, the reason why he chose the sociology department was because the high school teacher told him that this major specializes in training "officials".
In order to become an official, Liu Qiangdong bet all his expectations here.
However, after his roommates failed to chase their girlfriends several times, Liu Qiangdong learned from other people that boys majoring in sociology are not only difficult to find partners, but even difficult to achieve their jobs.
Regret is useless, can only face, Liu Qiangdong, who is well versed in this reason, decided to find another way out.
It was at this time that he became obsessed with something new, computer programming.
A poor boy who didn't even know what a computer was before, wanted to learn programming well, and he could imagine how much effort he had to make.
During the day, he quietly stood behind his programming classmates and secretly learned art, and at night, he hid under the lamp and silently read and studied.
Self-taught programming, this silent and humble day, actually paved a path for Liu Qiangdong to change his life.
With this "craft", Liu Qiangdong began to wield in all directions like a warrior with a sharp blade in his hand.
He first developed a power management system for the government departments in his hometown, and then designed a catering management system for some enterprises.
Relying on these, he earned the first pot of gold in his life.
As a college student in the 1990s, before graduating, Liu Qiangdong already held hundreds of thousands of yuan of original funds.
In this life, he is destined to no longer be a loach in the river.
In his senior year, Liu Qiangdong spent 200,000 plates on a restaurant in the West Gate of The Great People's Congress and officially devoted himself to entrepreneurship.
He believes that relying on colleges and universities, doing catering will definitely make a steady profit. In order to mobilize the enthusiasm of all employees, he was full of ambition, and also gave each employee a Citizen watch.
However, within half a year, the restaurant, to which he had poured all his enthusiasm, went out of business.
The cook and cashier fall in love, and the employees conspire to dig into the corners of the store. On the last night, after learning the inside story, he left the restaurant to the staff like a tattered piece of clothing.
Then, a man left in a daze.
Compared with the loss of money and the frustration of self, what really broke through his inner defense was his disappointment in human nature.
It was Liu Qiangdong's first dark night of extreme pain.
At that time, he may not have imagined that such a dark night, in the days to come, he would face it again, again, again.
03
After graduation, Liu Qiangdong did not become an official as he wished.
He entered a foreign company and became a member of the migrant workers.
Fortunately, life has never been a road in vain. Here, he found the real reason for the hotel's closure, that is, the overly relaxed environment, which breeds the opportunity to allow mistakes.
At the same time, he also understood a concept that would benefit him for life— that error is error.
The best tool to avoid mistakes is the system, which is a hard means.
Even today, JD.com's corruption of employees is still "zero tolerance", and it is better to spend 10 million investigations to fire the employee who has embezzled 100,000 yuan.
It can be said that this magic weapon allowed Liu Qiangdong to build a stable foundation for the increasingly powerful Jingdong Empire in the future.
In 1998, Liu Qiangdong resigned from a foreign company with 12,000 yuan and began to start a second business.
This time, he could no longer "spend a lot of money", exhausted all his savings, and could only rent a stall in Zhongguancun and sell audio-visual products.
The name of the stall was taken by him as "Jingdong Multimedia".
The original JD Multimedia
"Dong" comes from himself, and "Jing" comes from his girlfriend Gong Xiaojing, who is currently the vice president of public affairs strategy of JD Group.
At that time, Zhongguancun was developing barbarically, prevalent counterfeit goods, and buyers and sellers often fought over the quality and price of their products. It is not an easy task to expand the territory here.
However, Liu Qiangdong intends to be an "outlier" in the land of black miasma.
He insisted on selling genuine products, clearly marking prices, and issuing formal invoices for each order.
How profitable piracy is, he is not unaware, nor is he unimpressed.
After several ideological struggles, he still decided to keep the bottom line, do the right thing, do the long-term thing, and do the down-to-earth thing.
Undoubtedly, all perseverance comes at a huge cost.
Choosing genuine products means that he has to give up the tempting intermediate profits, and in order to reduce the price, he can only press a large number of goods.
When faced with the pressure of payment collection, he also had to find ways to speed up sales.
I thought that all the difficulties of entrepreneurship had been laid out to him and the disk, but I didn't know that the test of fate had just begun.
In the spring of 2003, SARS was raging. Liu Qiangdong's 12 counters were all closed.
With a backlog of goods, stagnant sales, and seeing more than 8 million flowing away from the books little by little, Liu Qiangdong felt scared for the first time.
If he continues like this, it will not last more than 3 months, and he will surrender his weapons.
Unexpectedly, in the darkest hour, a proposal from a colleague actually made Liu Qiangdong feel a path to escape.
04
The colleague's suggestion was, can we sell products online?
When in difficult situations, using actions to win the opportunity to change his life is What Liu Qiangdong has always done.
Therefore, he quickly organized employees to advertise on the forum, promote the company, and list the product directory and price one by one in order to seek more attention and response.
Waiting, the most anxious.
In the dark night of uncertain future, a sentence from a forum moderator brought hope to Liu Qiangdong, who was on the verge of despair.
The moderator said:
"In the past 5 years, I have never bought a fake at JD.com."
Later, in countless interviews, Liu Qiangdong expressed his heartfelt gratitude to the moderator.
Because of him, Liu Qiangdong not only survived the epidemic, but also became more certain of the road he was going to take.
Sure enough, as soon as the pain of SARS subsided, Liu Qiangdong immediately made a bold decision that shocked everyone.
Abandon offline and transform online.
This decision is tantamount to a broken wrist.
You know, at that time, Jingdong Multimedia had occupied 60% of the industry's market, and the company's prospects were bright.
However, the entrance to the battle line has long been occupied by several "big guys" in advance.
Alibaba got nearly $100 million in financing, and when Dangwang gradually became a climate, shopping sites such as Excellence and Amazon led the way.
Who would have thought, in the face of this piece of hard bones that are already difficult to gnaw, Liu Qiangdong not only has to nibble this piece, he also added another piece for himself.
He wants to turn to the line, and he also has to build his own logistics.
In Liu Qiangdong's cognition, adhering to the entrepreneurial concept of self-operation cannot be easily broken.
Because, only by operating itself can we ensure the authenticity and live up to the trust and expectations of consumers who have "never bought fakes in Jingdong".
In 2006, when Liu Qiangdong invested all his funds in warehousing logistics and mall construction, his pockets were completely empty.
If he wants to continue to move forward, the only thing he can do is to find investors.
However, he met dozens of investors and passionately talked about the JD model dozens of times, but none of them were optimistic about this time-consuming and laborious development path.
This made Liu Qiangdong fall into great self-doubt for a while, and he did not even dare to think deeply about whether Jingdong's tomorrow could come.
To use a rotten chicken soup, when a person tries his best to do something, God will help him.
A few months later, with the arrival of a Shanghai lady, JD.com's tomorrow arrived.
05
Liu Qiangdong's Bole is Xu Xin, the founder of Today Capital.
At that time, she certainly did not think that she would be known 15 years later for buying bread and milk in the community group buying group.
In October 2006, Xu Xin met Liu Qiangdong for the first time.
Liu Qiangdong and Xu Xin
"Have integrity, ambition, just want to be the first."
This was Xu Xin's entire impression of Liu Qiangdong at that time.
As for the development of Jingdong, she and Liu Qiangdong quickly reached a consensus - regardless of profits, they sacrificed their lives to run wildly and grab market share first.
To this end, Xu Xin gave Liu Qiangdong 20 million US dollars of investment for logistics self-construction.
Three years later, JD.com stood out and rode the dust in the field of self-operated business.
And Xu Xin also won a 150-fold return from his bet on Liu Qiangdong.
Liu Qiangdong gradually walked into the halo of the spotlight, and the audience also saw more and more clearly the multi-faceted nature of him, such as warmth and fierceness.
In 2009, Liu Qiangdong insisted on going his own way and moved the Jingdong customer service headquarters to his hometown of Suqian.
As a consequence of this, HR colleagues can hardly recruit customer service personnel who are fluent in Mandarin when recruiting.
In order to take care of the poor residents of Suqian, Liu Qiangdong also gave them chicken seedlings for free, and after the chicken seedlings were raised, Jingdong bought them all back.
To his hometown, Liu Qiangdong has always been generous, but when facing the opponents of the mall, he is tough and never soft-hearted.
After the self-operated business was done, Liu Qiangdong has always wanted to move the sales of home appliances to Jingdong, but he has been unable to find a way.
At the right time, Suning and Gome joined hands with each other to require manufacturers not to supply JD.com, which completely ignited Liu Qiangdong's desire to fight.
In 2012, just when Suning was engaged in store promotions, Liu Qiangdong suddenly launched a fierce price war. He personally sent troops and directly declared on Weibo:
"Jingdong major appliances are more than 10% cheaper than Suning and Gome."
Once the real grid is moved, the war situation is bound to be tragic, and Liu Qiangdong's turmoil has forced more shopping sites to be forced into the water and join the melee.
The final result is that Jingdong grabbed the ticket to the home appliance industry as desired in the chaos, while Liu Qiangdong was insulted by public opinion for "not abiding by the rules".
Liu Qiangdong, who was in the whirlpool, decided to leave the battlefield for the time being and go to Columbia University for further study.
There, he reaped a sweet love that was more of a concern than his business achievements.
Liu Qiangdong and his wife Zhang Zetian
06
There are rivers and mountains, there are beauties, and Liu Qiangdong, the winner of life, relies on himself to break out of a world.
Pull the progress bar of time to 2017, when a "Wuzhen meal bureau map" was circulated throughout the Internet.
In the photo, Ma Huateng is sitting in the middle wearing a Jane T, and on the left and right are Wang Xing and Liu Qiangdong, who are dressed in formal clothes.
From the poorest village in Suqian to this dinner table full of big guys, Liu Qiangdong has walked for a full 40 years.
Decades ago, when Liu Qiangdong ran to town in one breath just to see the electric lights, Robin Li of Shanxi had become a talented teenager who won awards at the National Computer Competition.
When Liu Qiangdong was excited because the electric lights were on, Wang Xing of Fujian, his father's business had already earned millions.
When Liu Qiangdong was still arguing with his friends in the same village about whether the electric lamp could light cigarettes, Ma Huateng, who had just moved his family to Shenzhen, already had his own computer and astronomical telescope.
Ma Huateng in his youth
Compared with his peers, it is self-evident how difficult Liu Qiangdong has traveled this way.
He often expresses a rural child's desire for happiness and wealth in various speeches and interviews.
But after the wealth was free, he wanted to do something else.
Liu Qiangdong once mentioned in an interview that at the end of the year, he could not spend 1 million yuan.
When the host asked him how he planned to spend it if he realized the stock, Liu Qiangdong replied solemnly and without hesitation:
"Donate."
Liu Qiangdong returned to the village to pay the villagers
A month before resigning as CEO, Liu Qiangdong donated 62.3766 million JD.com ordinary shares to charity for social charity, worth about 15 billion yuan.
When he was a child, he ran hard to run out of the small countryside, and when he was studying, he desperately tried to move up, in order to stay in the big city.
All efforts to change lives are nothing more than a better life for the family.
Liu Qiangdong with his mother
Now he has done it, but the habit of toiling has followed like his shadow.
Until leaving office, Liu Qiangdong still maintained a work intensity of 16 hours a day.
He said that if he really let him take a few months to rest, and did not consider the company's affairs at all, he would not be happy.
In those days, when selling CDs in Zhongguancun, after closing the stalls at night, he often went to the tavern with his brothers to drink.
While drunk, he patted his chest and imagined the future.
In these moments, he felt incomparably happy.
Throughout the decades of Liu Qiangdong's conquest of the battlefield, his tragedy, his heroism, his persistence, his gentleness, his sparing efforts, and his profound righteousness are all worthy of us sitting on the side of the road and applauding him.
Therefore, this night in Mingzhou, we also feel sorry for him.
The road of life, virtue first, may you and I encourage each other.
Resources:
"Chuang JD." Li Zhigang
"Meet the Big Coffee" CCTV documentary
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