Jiang Weiming
Co-founder of Squirrel Dental Group
General Manager of Zhongshan Squirrel Hospital Investment Group
Vice President of Zhongshan Hunan Chamber of Commerce
Master of Economics and Management, Beijing Normal University
01
The entrepreneurial story of the "cross-expert" of the powerful faction
From teachers to further studies, from Internet factories to dental industries, in the dental industry where the resume is generally vertical, Jiang Weiming is one of the rare "cross-experts".
"I'm going to get into the dental track, it's actually a coincidence."
Jiang Weiming told us that the years of dealing with students and seriously teaching and educating people are actually very fulfilling and satisfying, but in order to see the wider world, after thinking about it again, we resolutely chose to resign to pursue graduate school and continue to study for the ideal.
"The biggest gain of being a teacher is to evolve my own bottom quality." Although I have also questioned whether I have taken a detour, the more I go to the later stage, the more grateful I am for this experience. ”
He admitted that it is precisely with the penetration and precipitation of this professional experience of teachers that he can face it more easily in the later management and entrepreneurial process.
In 2014, Jiang Weiming, who finished his studies at Beijing Normal University, joined Tencent, a major Internet manufacturer, to be responsible for the brand communication of the security business.
At that time, the strategic significance of the Internet security business was very large, and unlike the general C-end Internet products, its communication methods and work content were even more challenging. In the later stage, the business became part of Tencent CSR, which played an important supporting role in channel penetration and brand influence.
At Tencent, Jiang Weiming's project won the company-level marketing breakthrough award, the highest marketing award, for two consecutive years, and in 2016, it won the company-level business breakthrough award. The growth experience in Tencent can be said to have a very profound and long-term impact on the construction and governance of his corporate culture.
Later, Jiang Weiming met Mr. Li Bo, the founder of Squirrel Mouth. After in-depth exchanges, the two became partners because of each other's sincerity and mutual trust, which is also a landmark cooperation for the development of Squirrel Group.
In this way, Jiang Weiming, who has been smooth sailing in Tencent, chose to leave and return to Zhongshan to start a new career.
"It's a path where pressure and creativity go hand in hand, and I hope to be a great entrepreneur, and I love the work that has unlimited creative possibilities."
02
Take the doctor seriously, but not too "seriously"
Different from the social welfare attributes of public hospitals, the development of private stomatology is faced with the dual attributes of medical treatment and management. How to seek a balance is the first problem that a private enterprise that is moving towards the goal of excellence needs to think about.
"The traditional medical thinking is centered on 'me', and private institutions need to take the needs of 'patients' as the center and carry out systematic optimization services around medical technology." The ideological concepts, service systems and brand building of the practitioners involved in this are all different. ”
From the perspective of medical managers, Jiang Weiming believes that the medical level determines the lower limit of an institution's existence, which is the fundamental and guarantee for whether it can survive; the operational ability determines the upper limit of the development of the institution, which is related to how high its brand value can reach.
"All business activities will have a core principle, that is, the behavior should be in line with the value of the industry. Not only medical treatment, other catering, education is good, if you do not do your job well, there will be no so-called value improvement space, so the industry product attributes are the foundation of the foundation. All other business activities, from small operations to capital, are empowered and upgraded within this large framework. ”
Therefore, the requirements of private institutions for doctors will actually be higher.
"We will first ask doctors to do a good job in basic medical services and continue to strive for excellence. When the doctor's technology reaches a certain level, there is naturally a greater professional persuasion; and the second stage is to cultivate the doctor's humanistic literacy and ability, so as to build a more comfortable medical experience. ”
Jiang Weiming said that in squirrels, medical treatment is the fundamental principle, but at the same time, some soft requirements will be put forward for doctors: not only to respect the patient's attention needs, but also to pay attention to the role positioning and communication methods during treatment, and not to be too self-centered in medical behavior because of professional blessings.
"So when we do physical operation management, leadership is stronger than management." It is necessary to first solve ideological problems, unify thinking, and then establish rules. In this constant cycle of dynamics, gradually do a good job of balancing. ”
03
The "small and beautiful" institution is even more popular with me
An institution with technology can survive, but an institution with only technology may not go far. In fact, many large-scale institutions, their difference advantages often lie in the control of details and operations, and all of this requires a unified photography of the human environment.
Compared with large-scale well-known chains, Jiang Weiming is more concerned about the evolution and upgrading of the characteristics of some small and medium-sized institutions.
"If a large organization wants to develop, it must have some leading advantages, or cost leadership, or technology crushing, or strong external resources of the organization." However, these factors are very limited, and for most institutions, there is not so much room for reproduction. ”
From the operational point of view, the impact of the management model on the development of the institution is more reflected in the solution of local efficiency. However, for the development of the layout of the mouth, what is needed is more about the construction or empowerment of the model.
"Instead of staring at a large chain, it is better to observe the best people in small clinics."
"When the impact of the epidemic is relatively small, I often visit clinics across the country. Their scale will not be very large, basically a small and medium-sized institution between 5-12 teeth chairs, but it is very distinctive. For us, such an institution will be much more referential, and we can compare our own operational details to explore deficiencies. ”
Perhaps it is the thinking advantage brought about by diversified experience, in the conventional management of oral institutions, Jiang Weiming gives us a logical entry point, which will always appear more flexible and practical. So, if you jump out of the small circle of institutional management and look at the development trend of the entire oral environment, what new perspectives will he have?
Next, we will conduct in-depth discussions on the development pain points of oral medical treatment, policy trends such as collection and procurement, and industry thinking under the epidemic.