Nandu News Reporter Yan Zhaoxin Recently, Shenzhen Elvis Presley Intelligent Technology Co., Ltd. ("Elvis Presley Technology"), a wholly-owned subsidiary of Elvis Presley Speakers, was fined 24,000 yuan by the Baoan Supervision Bureau of the Shenzhen Municipal Market Supervision Administration for producing unqualified Bluetooth portable speakers, and confiscated illegal gains. According to the information of Tianyancha, the parent company of the company is Shenzhen Yundong Chuangxiang Technology Co., Ltd., an affiliate of the Elvis presley brand.
According to the basis of the punishment, Elvis Presley Technology violated relevant regulations, and the competent department ordered the producer and seller to stop production and sales, confiscate the illegal products, and impose a fine of three times the value of the illegally produced and sold products; if there are illegal gains, they shall also confiscate the illegal gains. Nanduwan Finance Agency reporter contacted Elvis Audio on related matters, the relevant personnel did not disclose the specific unqualified categories, but said that the products that have been put into storage are qualified products.
Nanduwan Finance Agency reporter saw that in the black cat complaint platform, some users complained that the sound quality of the sound was not good, and the external device could not be charged; in addition, there were also user complaints that a Bluetooth connection failure occurred during the use of the process, the audio playback was intermittent and the volume was automatically increased by non-artificial adjustment. In response to related questions, Elvis Presley Audio did not reply on the black cat platform.
Elvis Presley Technology was founded in 2017, and the company's legal person is Zeng Dejun, the founder of Elvis Presley Speakers. According to public information, he is the designer of China's first commercialized bile machine, and has also provided consulting services for many companies such as Wanderer, Huiwei, and TCL.
In 2010, Zeng Dejun founded Shenzhen Yundong Creative Technology Co., Ltd., the parent company of Elvis Presley Speakers. According to public information, Shenzhen Yundong Chuangxiang Technology Co., Ltd. is one of the earliest companies in China to lay out intelligent audio software and hardware research. Up to now, Elvis Presley Audio has obtained 6 rounds of financing, and investors include well-known investment institutions and companies such as JD Group and ByteDance Strategic Investment Department.
In recent years, the rise of various types of "tide play" economy, under the general trend of consumption upgrading, the personalized demand for audio by users has increased, and the traffic has driven the audio industry to usher in the "second spring". Stepping on the wind of the times, Elvis Presley Audio has completely turned to the expansion of C-end consumers since 2014, and by 2017, the peak month sold more than 100,000 units, and sold 400,000 units that year. In 2021, Elvis Presley Audio sales reached 300 million.