Netflix's development in the past two years has not been very optimistic, which makes Netflix now focus on other areas and open up other business paths to change the current situation.
After the U.S. stock market on May 6, Netflix's stock price was $180.97 per share, with a market value of only 80.4 billion yuan; it was also the same trading day that Netflix stock price once hit a record low of 175.81 in the past five years.
It all started last month when Netflix handed over its fiscal 2022 quarterly report. According to the earnings report, Netflix lost 200,000 paid subscribers worldwide in the first quarter of this fiscal year, far below the company's expectation of an additional 2.5 million.
For Netflix, whose business model relies heavily on user growth, this data can be said to be fatal.
Sources revealed that at present, Netflix's main focus on game content is still concentrated in the field of mobile games, and in 2022, it will successively update its own game library and add nearly 50 new games on the existing basis.
Netflix has previously said that this time it is trying to open up a whole new field, and its challenge is as difficult as entering original movies and unscripted television.
In recent years, the game market has grown a lot, so Netflix's choice to join the game track this time may really be an opportunity to turn the tables.
The first thing Netflix has to do at present is to try to turn a board game IP called "Exploding Kittens" ("Exploding Kittens") into a "multi-habitat product" that spans film and television, terminal games, and mobile games.
Judging from Netflix's selection of film and television content in the game genre in recent years, such a practice seems to have a premonition.
Netflix makes games, on the basis of following the film and television content account system, the main focus is still the old-fashioned housekeeping skills: exclusive, no advertising, no in-app purchase. Of course, this is also the business strategy that Netflix is proud of in the streaming space.
However, judging from the current development status of the Netflix game platform, the streaming giant's game strategy is obviously still in its infancy.
That's all, do you have any other thoughts?