Netflix expects to lose 2 million subscribers in the coming months, and declining revenue is driving Netflix's transformation in disguise. Since last year, Netflix has made a big splash on the acquisition of various mobile game development companies, and today the official push announced the first batch of online mobile games, so how much is the "gold content" of mobile games compared with film and television dramas.
With losses worsening, Netflix is currently looking to other content to support its business. Mobile video games are the focus of its attention, and Netflix expects to offer nearly 50 mobile games for subscribers by the end of this year.
Netflix today announced that Relic Hunters Universe will be the first mobile game to land. Relic Hunter: Rebel was developed by Brazilian studio Rogue Snail. Players will play as four characters, Jimmy, Ace, Pinkyy, and Raff, similar to the Lone Gunner top-down shooter, where players need to use different firearms to resist enemies.
Mark Venturelli, CEO of Rogue Snail, said the reason the studio was eager to partner with Netflix was that it didn't have to think about any form of monetization because there were no microtransactions in Netflix's gaming offerings. The executive went on to say that Rogue Snail tried to make Relic Hunter: Rebels "easy to run on old phones" to help the game appeal to a wider audience.
And unlike normal games that promote gameplay, Venturelli says the game features a non-binary gender in which one of the main characters in the game, Baru, has a non-binary gender. The studio said it wants to make special players feel "hugged" in the game, which is what they have been trying to do.
Venturelli put it bluntly: "The character was also created by a binary developer, drawn by a transgender female developer, and voiced by a non-binary person, so the addition of the character Baru is absolutely natural." We want players playing this game to feel the warmth of embrace, so that more minorities feel welcome and accepted. ”
But throughout the promotional draft to see down, Xiaobian feels that Netflix's transformation strategy seems to have some problems, is not 50 4399 first talk, this debut game zzzq elements are indeed full ... It was the first time I saw the game part of the promotional press release, which described non-binary gender characters and minorities throughout. Is this rhetoric really so popular in foreign countries? And at the moment of 2022, such a game quality may not even catch up with the 4399 fur.
High emotional intelligence: optimized for low-end machines, low emotional intelligence: we can't do good things. It can only be said that Netflix's transformation of the mobile game field, the reason behind it makes players warm!