Foreword: Hot spring town is a very representative form of characteristic town, and is an important part of the construction of characteristic town. Because of its distinctive theme, industrial malleability, functional complexity, cultural indication, health sustainability and other characteristics, the hot spring town will surely become an important breakthrough in the development and construction of the characteristic town, and in the context of the development of the big health industry, the hot spring town oriented by "hot spring health care" will be one of the main directions for the sustainable development of the characteristic town in the future. At the same time, hot spring leisure resort products are also an important part of the waterfront leisure industry. The author has collected and sorted out ten famous hot spring town cases around the world and recommended them to colleagues in the industry, the purpose of which is to improve the development and operation of domestic hot spring towns and promote the healthy development of China's waterfront leisure industry through learning from international experience.
First, the spa town of Havíz overview
Hungary is a country with many hot springs, full of hot springs, and is known as the "country on hot springs". "Whatever you dig a well, you will eventually dig out the hot springs", which is a saying that spreads in Hungary, which is known as a country floating on the "sea of hot springs" due to the abundance of hot spring resources.
More than 90% of Hungary has hot springs under its soil, more than 2,000 years of hot spring development and utilization history and more than 180 years of hot spring health history, and more than 50% of the country's total tourism income comes from hot spring-related activities. At the same time, Hungary is also an important country in the "New Eurasian Land Bridge Economic Belt", the first Belt and Road country to sign a contract with China, and has played a leading and pioneering role in jointly building the "Belt and Road".
In addition to the capital Budapest, there is also a helvic spa town, not only in Hungary, but also in Europe is also very famous, and as early as the ancient Roman era, here has been famous, of course, in that era can come here to soak in the hot springs, is only the patent of the dignitaries, the common people can not ask.
Located 7 km west of Lake Balaton, the second largest lake in Europe, 200 km from Budapest, the town of Havíz is famous for its 4.4 hectares, the second largest thermal lake in the world by area. The deepest part of this hot spring lake is 36 meters, the bottom of the lake contains humus-rich peat, and the lake water automatically changes every 28 hours, so the lake water is always fresh. In summer, the temperature of the lake is 30-35 degrees, while in winter, it is kept between 26-28 degrees, and bathing can be done all year round.
There are only more than 6,000 residents in Therme Town of Hevitz, but it receives more than 200,000 tourists every year, and the town is dotted with various hotels, most of which have hot spring pools, which can be soaked at any time.
Hevíz has the largest thermal lake in the world with a base of humus-rich peat, and is the second largest thermal lake in the world by area. The lake is rich in potassium carbonate, sodium, ammonium, calcium, magnesium and chlorine, iodine, sulfonamides and fluoride, hydride, sulfide and other material elements. It has a special effect on spondylosis, arthritis, rheumatism, muscle soreness, neuralgia and so on of the motor system. In 1895, a pink water lily native to India was planted in the lake, which is a rare plant and is known as the "fairy rose" by the Hungarians.
It is estimated that the water in the Helvez Hot Spring Lake is automatically replaced every 28 hours, and the daily flow reaches 70 million to 80 million liters, that is to say, the lake water is always fresh, the temperature is maintained between 26 degrees and 35 degrees all year round, and it is suitable for soaking in the hot springs all year round. The hot spring lake water of Havic is rich in potassium carbonate, sodium, ammonium, calcium, magnesium and chlorine, iodine, sulfonamides and fluoride, hydride, sulfide and other substances, this natural hot spring lake water has a good therapeutic effect on chronic inflammation, spondylosis, arthritis, nerve pain and other symptoms.
The beautiful natural environment and unique therapeutic effects made Hevyz famous, and in the 1930s, Hevitz gradually became the favorite hot spring place for European dignitaries and aristocrats. In 1952, Hungary built a national sanatorium here. From the middle of the 18th century, the area was held by the Fistituz family for nearly 200 years, and in 1795 Count Fistitiz built the first thermal bath by the lake. It was also from this period that the value of the spa in Hevitz was truly discovered and exploited.
Since its development, Hevitz has become one of the world-famous spa towns, receiving more than 1 million spa therapists every year. And extended to the famous Helvic therapy: through the bath in qualified hot spring water, medical mud compresses or Hewitz mud bath, gravity bath, etc., supplemented by massage, sports therapy, hydrotherapy, physiotherapy, drinking therapy, etc., to achieve the purpose of restoring health.
Second, the hot spring town Ofss characteristics of the analysis
1. It has superior location advantages and convenient transportation advantages
The permanent population of Havyz is only about 6,000 people, and as many as 1 million tourists come to the resort every year. In addition to nationals, Germans and Russians account for the largest proportion of tourists. Hungary has only one international airport, Budapest Felihegy Airport, but just 15 kilometres away, there is also an international airport that transports international and domestic spa "pilgrims" to Havíz, and its international influence is evident.
Havíz is located 7 km off the north shore of Lake Balaton and about 200 km from Budapest, a 2-hour drive. The temperature of the hot spring lake water is between 30 and 35 degrees Celsius in summer and 26 to 28 degrees Celsius in winter, and can be bathed in all four seasons, and the high evaporation of water vapor makes it more interesting to soak in the open-air hot spring bath in winter. The whole layout of the town of Hevitz is very exquisite, every branch and leaf and brick and tile are from the hands of skilled craftsmen, just like a fairy tale town parachuted in the air, the colors are warm and lively. Walking in it, it is very easy to "lose" yourself.
2. The world's only natural hot spring lake
The only natural hot spring lake in the world, the world's largest medical hot spring lake, is the world's top hot spring spa resort, with the ice and snow soaking sulfur spring open-air SPA is the most famous, as far as the beginning of the 15th century, has attracted a large number of European princes and nobles to come here for medical vacation. The lake is rich in humus peat at the bottom, the deepest part of the lake is about 36 meters, and the sulphur spring open-air SPA here has been famous in Europe since the 4th century BC.
Lake Havíz manufactures 8600 liters of hot springs every day, and every 28 hours the water will be completely changed into the lake water, that is to say, the hot spring water that people soak every day is fresh, and the spring water is rich in potassium carbonate, sulfonamides, fluoride, hydride, sulfide, sodium, ammonium, calcium, magnesium and other substances and elements, which have a special effect on the motor system, nervous system, rheumatism and muscle soreness. The silt at the bottom of the lake is rich in humus peat, which has a variety of cosmetic and medical effects.
3. The tourism resources around The Spa Town of Hevitz are abundant
The Helvez Thermal Lake is hidden in a dense forest, and the Hevitz Wellness Hotel is backed by a mountain and a lake, the air is exceptionally fresh, and the negative oxygen ion content is high. In the Metasequoia forest along the lake, there is a walking path. Someone built a new wooden house for the birds to hang on the trees, simple and beautiful, on the side of the road in the forest, watching the lake and listening to the birds, the heart is quiet and full.
The natural resources and tourism resources around Havíz are extremely rich, in addition to forests, hills, horse farms, etc., the most famous is the "Hungarian Sea", the Hungarian Sea is the alias of Lake Balaton, is the largest freshwater lake in central Europe, with its attractive lake and mountain color, it has become a world-famous Hungarian tourist attraction. When the wind is beautiful, the lake is full of blue waves, white sails, and white gulls, and the weather is warm and sunny in May and October. In summer, the temperature is 24∼28 °C, and in winter the lake is frozen and up to 20 cm thick. Around the lake takes 2 hours to drive, stop and go, a weekend can all soak in the Lake Balaton district, there are many special restaurants around the lake area, cherries ripen in June, many restaurants have a cold cherry soup, sweet and sour, very pleasing taste, as well as mushrooms, the most simple way to cook can be its delicious performance to the fullest.
The lake is surrounded by tranquil and beautiful towns, as well as the Balaton Heights National Park, the Balatonfüred wine region, delicious sweet white wines comparable to Tokaj's noble rot, the old Dorhaus Museum, the Keszthely Book Museum and the Taxiderma Museum, and one of the world's top five-star health spa hotels, "Spirit Hotel", which is the world's top destination spa hotel. Hevitz has become one of the world-famous spa towns, receiving as many as 1 million spa therapists every year.
Author (Jin Chao): Chairman of China Waterfront Leisure Industry Alliance, Deputy Secretary-General of China Market Society, Director of Waterfront Leisure Industry Research Center of China Market Society, Executive Secretary of World Yachting Ceremony.