Wen | Ah Fei said history
Edited | Ah Fei said history
With the fiery development of the live streaming industry in the past two years, a wave of "national goods" has been set off, and celebrity cross-border live streaming has also become a new popular trend, but the results are not satisfactory!
Pan Changjiang frequently overturned the car because of "fake wine", and the old drama bone sold fake goods and cried bitterly, why do they treat fans as brainless leeks? What's going on in the entertainment industry right now?
01 Pan Changjiang: Not only bragging but also selling fakes
Pan Changjiang, as an old drama bone, has not had a rollover accident once or twice when he was live streaming with goods, and was even warned by CCTV!
When he began to live stream the sale of wine with goods, because he excessively boasted about the "diamond ring" on the bottle when he was selling wine live, and also exaggerated that the diamond ring was worth millions.
Although Pan Changjiang wanted to present a humorous live broadcast effect to netizens, the netizens did not eat his set at all, so that the assistants beside him could not watch it.
When he showed the bottle of wine to netizens in detail, the sharp-eyed netizens found that the lid on the bottle was not only a cheap "plastic drill".
And the bottle body of the bottle is still very badly colored, so netizens have teased him in the live broadcast room that the wine he sells is very cheap, and it is not a real thing at a glance!
The assistant next to Pan Changjiang saw it and directly kicked these netizens who commented on "fakes" out of the live broadcast room, and also rightly said that the products they sold were guaranteed.
02 Small Shenyang: Live streaming with goods sold 20 pieces and returned 16 pieces
When it comes to Xiao Shenyang, everyone must be familiar with it, and in 2009, after he became popular overnight with his sketches, he had a high popularity.
Unfortunately, after Xiao Shenyang had a conflict with his old owner, the resources in his hands plummeted, but he was not discouraged.
Xiao Shenyang, who was looking for another way, took advantage of some of the popularity he had accumulated before to do live streaming with goods, but he also encountered a very embarrassing overturning incident in a cargo.
At that time, Xiao Shenyang was selling a liquor in the live broadcast room, and what the merchant did not expect was that he had so many fans, and the final transaction volume was only 20 orders.
What makes the merchants feel even more heartbroken is that these 20 orders were returned by customers on the second day, and 16 orders were returned by customers, so the dismal transaction volume made the merchants lose blood!
After all, please ask Xiao Shenyang to live stream the goods to pay him a lot of pit fees, it is estimated that Xiao Shenyang is very helpless to see this dismal transaction volume.
03 Zeng Zhiwei: When the live broadcast was carried, it was recognized by netizens selling fake goods
Zeng Zhiwei, who has a high reputation, also followed the trend of the times and brought his own live broadcast with goods debut to netizens on a live broadcast platform.
Zeng Zhiwei, as a veteran star, at that time, many Internet celebrities and celebrities went to his live broadcast room to cheer him on.
Although this is his first live broadcast with goods, the atmosphere in the live broadcast room is not at all like the first time he has broadcast with goods.
Zeng Zhiwei gave a very detailed answer when facing the questions of netizens, but even so, he still overturned.
Among the 25 products that he broadcast live on the day, most of them were liquor, of which the largest sales volume was wine, and many netizens bought wine in his live broadcast room.
But when netizens received the goods and tasted it, they felt that the taste was not right, so they angrily said that he sold fake wine under his social platform.
For a time, almost all the comments in the comment area below Zeng Zhiwei's social platform were bad reviews, but some netizens thought that it might be the ghosts that merchants made from it.
They gave Zeng Zhiwei real wine in the live broadcast room, but when the netizens placed an order, they sent the fake wine to them, of course, this is only the speculation of the netizens.
01 Li Xiang: Live broadcast tragically suffered Waterloo!
Well-known host Li Xiang also joined the industry of live streaming and selling goods, and she entered the field of live streaming with goods earlier.
At the time of Double Eleven, Li Xiang's record of carrying goods was very impressive, directly creating hundreds of millions of yuan of data on the transaction of goods with goods, and she was not modest after seeing that she had set such a high record.
Moreover, he also posted his own transaction data with goods on the social platform: the total transaction volume was 130 million, the number of transactions was more than 900,000, and the total number of viewers was more than 30 million.
Because Li Xiang created such a high data on the transaction of goods, she was very proud to self-style herself as the first female star with goods.
As a host, she is not only eloquent and quick to react, but even so, Li Xiang was tragically overturned on the way to live streaming with goods!
Some netizens broke the news on a social platform that a merchant spent 800,000 yuan to invite Li Xiang to sell mink coats for them live, but what the merchants did not expect was.
Li Xiang broadcast live for five minutes, and none of the results were sold, which made the merchant very collapsed, and through this matter, netizens also began to doubt whether her double eleven data was true.
However, the 5-minute live broadcast will cost 800,000 yuan, which should not be said that Li Xiang's "pit fee is really a bit high, and the merchant spends a lot of money to ask celebrities to help them live stream with goods."
The purpose is to use the popularity of celebrities to earn more money, and the merchant originally wanted to ask the first female star to blow up for them.
The result is "no profit but loss", but from Li Xiang's previous live video with goods, it can be seen that her ability to carry goods is still very strong.
However, none of the live broadcast sales were sold this time, and I don't know whether Li Xiang's own ability is a problem, or the merchant's product is a problem.
I also hope that Li Xiang will not be discouraged, continue to work hard, continue to improve his ability to carry goods, and become a more capable female star with goods.
04 Yang Kun: Live broadcast suspected brush single angry merchants called the police
Among the many stars with goods, Yang Kun should be regarded as the one with the largest number of live streaming goods among the stars, and so far he has opened dozens of live broadcasts with goods.
And the response of live streaming with goods has always been very good, and the goods will basically be snatched up by netizens as soon as they are on the shelves, but what they did not expect was.
On November 8, Yang Kun also overturned with goods, and many merchants paid him pit fees before he went live with goods, but the merchants ended up losing very badly.
When Yang Kun was live streaming the goods, one of the merchants' ejiao cake sales reached 1.2 million, just when the merchants were happy to close their mouths.
However, there was something that the ejiao cake merchant did not expect, and the merchant said that the refund volume of the ejiao cake on the second day of the order transaction reached more than 1.1 million.
Equivalent to the actual sales of only 40,000 yuan, not only the amount of refunds of ejiao cake is huge, but the actual sales of masks are also very unoptimistic.
Therefore, the merchants unanimously believed that Yang Kun's live broadcast with goods had a single brushing behavior, and they exposed the matter to the media in a huff.
After the media received the news from the merchants, they found the agent of Yang Kun's team, and Yang Kun's agent said that they did not know that there was such a thing as brushing orders.
And they didn't know much about the contract for live streaming, and then they added that if the merchants had a complaint, they would go to court to sue them.
In order to protect their rights and interests, merchants joined forces to establish a "business maintenance group", and finally chose to call the police in order to protect their rights.
Through this matter, netizens have all talked about it, commented on everything, but no matter what the result is, I hope that the law will solve the demands of businesses.
Live streaming with goods is originally a risky thing, and finally I hope that the interests of Yang Kun and his team can be guaranteed!
06 Zhang Chenguang: "Scolded and cried" by netizens when live streaming with goods
Speaking of star Zhang Chenguang, everyone may not be familiar with this name, but after seeing his face, I think everyone will not be unfamiliar.
Zhang Chenguang has been in the show business circle for decades now, and he has been filming since his debut, but as an old drama bone, he has also begun to live stream goods.
During his live broadcast of selling wine with goods, during this period, Zhang Chenguang has always taken the initiative to introduce wine to netizens, but there have always been malicious netizens below the screen who have sent bullet screens to question him:
"Is it fake wine that is being sold"? At first, Zhang Chenguang deliberately pretended not to see it after seeing the bullet, but netizens still teased him below:
"Are you hyping it up?" After Zhang Chenguang saw these offensive comments from netizens, he couldn't hold back on the spot, only to see his eyes red.
And has been holding back tears, and finally can't help but cry on the spot, netizens continue to spit that he is hyping after seeing the situation.
As for why netizens complained about him, it was because after some netizens placed an order in his live broadcast room and received the goods, they said that what they bought was not the grain wine he said in the live broadcast room.
Some netizens complained that he did not know whether he was advertising to the merchants, or that he was taking wine as a review, and even some netizens said that he was "not guaranteed in the late festival"!
As a 65-year-old drama bone, it is inevitable that people will feel sad because of a live broadcast with goods and being "scolded" by netizens.
Because Zhang Chenguang has not been in the field of live broadcasting for a long time, his live broadcast experience is not enough, and I hope that major netizens will include more "mercy under the mouth".
07 Zhang Shaohan: Because of the indiscretion of the selection of products, he was "punched in the face" by netizens on the spot.
Zhang Shaohan also began to try to enter the field of live streaming when her career development was smooth in recent years, and her first live broadcast with goods debut did not disappoint.
The sales data is even more powerful, with sales as high as 10.756 million, and just when she is happy about it, she is next overturned due to "loose selection".
At that time, Zhang Shaohan was selling a sunscreen spray in the live broadcast room and was very confident to tell netizens that this was a very useful product that she had personally tried.
What makes Zhang Shaohan embarrassed is that after she just introduced this spray, there were netizens below the live broadcast room who complained that the company of this spray sunscreen spray had been administratively punished.
And also was revoked the production license, Zhang Shaohan saw this comment can be said to be on the spot in the live broadcast room by netizens "punched in the face" ah, so that Zhang Shaohan is also very embarrassed!
08 Xu Juncong: Collected 4.3 million pit fees, only sold 680,000 goods
Xu Juncong, a former child of a laid-off worker family, has become a hot comedy star with his hilarious talent.
Moreover, he also followed the trend of the times and entered a short video platform very early, and began to shoot videos very seriously to interact with netizens from February 2019.
Xu Juncong also won more than 10 million fans in the short video platform, and the works he released on the short video platform won the love and support of netizens.
In the eyes of netizens, Xu Juncong is a very grounded comedy star, but he is very popular with netizens and he even overturned in the live streaming!
On May 13, Xu Juncong used his account to open a live broadcast with goods, and invited several million Internet celebrities as guests.
Xu Juncong's carefully planned live broadcast with goods received a total of 3.576 million traffic, and the sales volume was 688,000, which is actually quite good.
However, the total pit fee paid by the live broadcast merchant to Xu Juncong was as high as 4.3 million, and his sales performance was only 688,000.
Merchants were so disappointed by this sales performance that Xu Juncong's live broadcast that night was not over.
There have been many merchants who have come to the door to ask Xu Juncong's team to refund the pit fee, which makes him feel very embarrassed...
I also hope that in the future, Xu Juncong can carefully select products when he carries goods live, and improve his ability to carry goods more, so as to arouse the desire of netizens to buy.
09 Li Xiaolu: The "most embarrassing" in live streaming with goods
Li Xiaolu has done a lot of homework every time before the live broadcast with goods, and every time before the start of the broadcast, he will say that their products are very conscientiously selected.
And after layers of checks, but when Li Xiaolu began to live stream the goods, she was alive and well in front of the camera like a decoration.
Only the assistant sitting next to her was talking about the product to the netizens in front of the screen, while Li Xiaolu just faced the camera with her stiff smile.
When netizens asked about the price of the product, Li Xiaolu not only could not answer, but even looked for the manuscript of the product in a panic.
After such a blunt live broadcast, Li Xiaolu easily earned money, although some netizens will scold her below, but her tears have not received sympathy from netizens.
Since she is a star of cross-border gold mining, she should at least memorize the product information before live streaming with goods, and hope that she can use dim sum in the future.
10 Ye Yiqian: Live selling goods without making a penny!
When Ye Yiqian was live streaming with goods before, netizens were very recognized by her ability to live stream goods, but often walked by the river, where are the shoes that are not wet?
Ye Yiqian also encountered a serious large-scale rollover incident in her live broadcast of goods, when she was live streaming a tea set from a brand company in Shanghai.
The merchant set a set of more than two hundred yuan in the live broadcast room, and the number of online people in the live broadcast room reached more than 900,000 at that time, which made the merchant very satisfied.
However, when the merchant saw that the final turnover was only 2,000 yuan, he was stunned, which showed that the final transaction volume in the live broadcast room with 900,000 plus people was only about 10 orders.
Because the number of transactions is seriously inconsistent with the number of online viewers in the live broadcast room, the merchants are very surprised by this result.
But fortunately, Ye Yiqian's team is very realistic, because it did not reach the ideal transaction volume, so they refunded the cooperation fee to the merchant.
Ye Yiqian's behavior is also very commendable, she bravely admitted her shortcomings in live streaming with goods, and also hoped that she could find the trick of live streaming with goods.
The industry of live streaming with goods cannot be done with high popularity or coffee position, or it must be careful and serious!