Before the release of a new machine, mobile phone manufacturers will carry out various preheating, but some manufacturers are difficult to set off a particularly high heat even if they are preheated, only because today's market pattern has basically been confirmed.
Many users will not be particularly troubled when choosing the Huami OV brand, and even the sub-brands under these brands will be more acceptable, and if they are niche brands, it will be difficult to support.
Therefore, when some of the influence in the mobile phone market is not particularly high or when new brands are coming, the user's expectation value may not be particularly high, and it is even difficult to produce the desire to choose.
For example, the Nothing brand was born in the previous mobile phone market, and I believe that most users are very unfamiliar, which leads to many users not particularly wanting to choose this brand, and can not understand this brand.
But carefully speaking, Nothing is an independent brand founded by Pei Yu, co-founder of OnePlus, and at the previous conference, the official announcement of its first smartphone, Nothing Phone (1).
It's worth mentioning that Nothing Launcher (Beta) has been released, is a beta preview of Nothing OS, and uses the iconic design language, and unique features include the largest icon and the largest folder, as well as customized weather and clock widgets.
In addition to the launcher, the configuration parameters of the Nothing Phone (1) have also been exposed, and the front will be equipped with a 6.43-inch Full HD+ AMOLED display with support for a 90Hz screen refresh rate and HDR10+.
At the same time equipped with Snapdragon 778G processor and Adreno 642 GPU, as well as equipped with 8GB of memory and 128GB of storage space, the overall strength still has a good performance.
In terms of photography, a 50MP primary sensor, an 8MP auxiliary sensor and a 2MP sensor will be used, while the front lens will be a 32MP front camera, supporting selfies and video calls.
In addition, it will also have a built-in battery capacity of 4500mAh, and support for wireless charging, as well as having an Android 12 system and adopting a new NothingOS, which feels like a very distinctive model.
However, although some foreign media said that Carl Pei gave up the design and marketing role of OnePlus and started a Nothing hardware company, from the perspective of actual parameters, it is not so good.
Because of some relationship with OnePlus, then here is a plus Ace as an example, as a mid-range mobile phone, not only the brand influence has been greatly improved, but also OPPO as a backer.
The key is that the strength of the product itself is not weak, and it can even be said that compared with the Nothing Phone (1), the overall parameters of the OnePlus Ace are much more than it.
It is reported that the appearance design and previous generations of one plus Ace are not the same, if one plus 8 series, one plus 9 series, they are always exquisite with calm and let people love, then different from the previous products, one plus Ace has a "publicity" atmosphere, more youthful and energetic.
And the back of the fuselage has made a special texture design, a large number of strip textures and camera modules are equal in width, covering almost one-third of the area of the back panel of the mobile phone, so that its recognition and appearance are very high.
Coupled with the fact that the product itself also has a Tianji 8100-Max processor, a 120Hz high-brush screen, a 5000W ultra-clear triple camera system, and a longevity version of the 150W super flash charge, the overall strength is much stronger than the Nothing Phone (1).
That is to say, if the two models really collide together, I believe that the choice of users of the OnePlus Ace will be more, not only a matter of brand influence, but also has a lot to do with the operating system.
Breaking news data said that Nothing Phone (1) will use NothingOS, but it is still the early stage, the overall style looks very primitive, and there is no more eye-catching place for the time being.
However, oneplus Ace is directly upgraded to Color OS12, and the advantages naturally do not need to be said, so the results are self-evident.
Finally, Nothing CEO Pei Yu (former co-founder of OnePlus) really needs to overcome a lot of difficulties if he wants to make Nothing Phone (1) hot.
So the question is, do you think the Nothing Phone (1) will have an advantage over the OnePlus Ace? Welcome to the discussion.