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Markets are changing rapidly, and there are no eternal winners and no permanent losers. The same is true of the mobile phone market, which can be clearly seen according to the data. For the data, we believe more in the answers given by authoritative institutions.
According to the statistics of the authoritative agency Canalys, the first quarter of 2022 China market share report was released, and from this data, the mobile phone market in the Chinese market has undergone a "big reshuffle". Apple, which was originally on the first list, that is, in the fourth quarter of last year, Apple was at the top of the list.
But in the first quarter of this year, whether it's shipments, market share, or growth rate. Apple is no longer at the top of the list, and Apple has fallen to third.
In the first quarter of this year, Apple shipped 13.8 (million units), ranking third. The market share and OPPO are tied for second place, both 18%. In second place was OPPO, with shipments of 13.9 million units in the first quarter.
Xiaomi's ranking this time is still relatively backward. Ranked only fifth, shipments were 10.2 million units, an annual growth rate of -22% compared to last year. In this first quarter, it was a bit of a surprise to be at the top of the charts, with Glory becoming the biggest winner.
Honor ranked first with 15 (million units) in shipments, with a market share of 20%. It is worth mentioning the annual growth rate, in the first quarter of this year, the annual growth rate achieved growth, ranking in the top five, only two mobile phone manufacturers achieved growth.
One is Apple, with an annual growth rate of 17%, and the other is Honor, with an annual growth rate of up to 205%. I have to say, very surprised. This also shows that the growth rate of Honor is very fast, and in the entire mobile phone market, there is a posture of riding the dust.
The glory after independence did not disappoint. In fact, from the perspective of the models released by Honor, Honor's ambitions for the mobile phone market are still very large, not only committed to the low-end market, but also launched high-end flagship models.
Although many people believe that Glory itself has advantages, once backed by Huawei, consumers also have a special feeling for Glory. But that's just one of the factors, the main thing is the product. A mobile phone brand can achieve such growth without a little strength how to win the market.
Honor has a lot of products, and the performance is still very good. Among them, honor 60 is a typical, this mobile phone product is not only well configured, the cost performance is also quite high, so as soon as it is listed, it is praised by many consumers.
This mobile phone is also known as the "ceiling of appearance" by glory, which is still quite attractive to female friends. The fuselage adopts a symmetrical hyperbolic design in front and rear, and the mobile phone screen adopts a 120Hz high brush screen, with 1.07 billion colors and 6.67 inches.
The mobile phone imaging system has the blessing of 100 million pixels, and the shooting experience is not left behind. Built-in a large battery of 4800 mAh, and support 66W fast charging, in the strong endurance at the same time, but also take into account the charging efficiency. Honor 60 is also priced close to the people, starting at 2499 yuan. To say that more than two thousand mobile phone products, the use of hyperbolic design, is really rare.
Overall, the competitiveness of such mobile phone products is still quite strong. In addition to the Honor 60, Honor also launched Honor's first folding screen mobile phone this year, and the Honor Magic4 is also very eye-catching.