On May 4, CCTV launched the "Struggling Youth - 2022 May Fourth Youth Day Special Program", which tells the story of inspirational youth and shows the spirit of young people chasing dreams. The program is broadcast on the CCTV Comprehensive Channel and CCTV Variety Channel of China Central Radio and Television Corporation, and based on Tencent Music's virtual social platform TMELAND, it creates a "virtual music world of digital and real integration" to allow users to meet in the cloud. Tencent Interactive Entertainment Technology's self-developed virtual people Ji Li, Xing Hitomi, Tong Heguang also made a collective appearance, singing and dancing with young actors and college students. May Fourth special program is the key IP of the main station, has been the attention of young people, and constantly explore breakthroughs in the application of form creativity and new technologies, this time through the virtual music world, interactive entertainment technology and other cutting-edge cultural technology integration application, created the first domestic digital real fusion virtual music world program experience, has become another innovative example of cultural technology.
On the night of May Fourth, a total of more than one million users logged on to QQ Music and National K Songs, searched for "TMELAND" and then transformed into "digital people" and entered the virtual music world. Digital people put on their own customized May Fourth costumes and watch the May Fourth songs in front of the big screen of the Conch Disco, and feel a different "presence" experience. During the program, TMELAND virtual music world and the program site real-time linkage, the scene host Nigmat "split" into the virtual world, in the digital square for the majority of young people cheering. When the song "Being a Back Wave" was sung on the scene of the show, the digital people formed a human wave and danced together. Based on TMELAND's pioneering cloud collaborative 3D technology, the interactive experience of the virtual music world is equally smooth on the mobile phone and PC, creating a 130,000-square-meter ultra-large virtual space relative to the size of the digital twin, which can accommodate 100,000 users to interact with the same screen at the same time. This is the largest virtual venue that can be achieved by domestic technology without downloading an independent APP.
Ji Li, Tong Heguang and Xing Hitomi, which are owned by Tencent Interactive Entertainment, also collectively "airborne" on the stage of the program, and the three virtual people have realistic facial expressions and flexible body movements, and co-starred with young actors in the sitcom "New Youth", which naturally integrates into the real scene. With the camera switching, the virtual person also appeared on the campuses of Chinese Min University, Beihang University and Wuhan University, and danced with the young students of Heilongjiang University, Xi'an Jiaotong University and Guangzhou University to show the youthful style of vitality and bloom. Ji Li, Xing Hitomi, Tong Heguang were created by the "Peace Elite" team of Tencent Interactive Entertainment Photonic Studio Group, the virtual person team of the Content Ecology Department, the "QQ Dance" series project team, NExT Studios, and XNOX Studio, respectively, behind which Tencent's engine rendering capabilities and motion capture technology have been precipitated in the game field for many years, as well as Tencent's self-developed digital character production, motion capture animation production capacity, RBF shaped skeleton binding system and other technologies.
In recent years, the cutting-edge technologies represented by game technology, virtual music world, ultra-high-definition video, etc., are cultural and technological achievements that are deeply integrated with 5G, cloud computing, big data, artificial intelligence and other technologies. On the occasion of the celebration of the festival by the vast number of young people across the country, CCTV and Tencent work together to build a virtual music world that combines digital reality and integrate virtual human performances into literary and artistic performances, which is an active exploration of the innovative application of cultural scientific and technological achievements by both sides. In the future, cultural scientific and technological achievements will also explore more possibilities in the fields of cultural transmission, public services, and scientific and technological innovation.