Recently, many market research institutions have successively released relevant survey reports to summarize the market situation. Among them, in addition to mobile phone products, many users will also focus on the tablet market.
Recently, IDC announced the development of the global tablet market in the first quarter of this year, as well as specific manufacturer ranking information.
The report mentioned that in the first quarter of 2022, global tablet shipments reached 38.4 million units, down 3.9% year-on-year due to the slowdown in demand.
Since users have purchased a large number of tablet devices in 2020 and 2021, many users are currently holding recent tablet products. At the same time, the shortage of electronic components is also one of the reasons that affected global tablet shipments in the quarter.
IDC analysts said, "Due to the decline in demand in mature markets, the tablet market is definitely in a downward trend around the world." But interestingly, some new companies are entering emerging markets, especially smartphone makers like Realme, OPPO, Xiaomi and others. "Although these products are not enough to promote the overall market development, the high demand for tablets in emerging markets has led many manufacturers to build them as part of their own ecosystems." This also makes more users choose to have multiple products of the same brand, just like Apple users. ”
At the same time, this data also shows the ranking of the top five manufacturers in the global tablet market.
Among them, Apple unsurprisingly occupies the top of the list, its shipments reached 12.1 million, the market share accounted for 31.5%, and the shipment volume decreased by 4.6% compared with the same period last year.
Samsung ranked second, second only to Apple, with shipments of 8.1 million, a market share of 21.1%, an increase of 3.5% year-on-year.
Amazon ranked third, shipping 3.7 million units, accounting for 9.6% of the market share, an increase of 6.3% year-on-year.
Lenovo ranked fourth, shipping 3 million units, accounting for 7.8% of the market share; the year-on-year decrease reached 25.9%, which is the largest in the top five rankings.
Huawei ranked among the top five, shipping 2.2 million units, accounting for 5.8% of the market share; down 17.2% year-on-year, second only to Lenovo.
On the whole, Apple still has an advantage in the tablet market. Although shipments declined, the overall market performance did not change much. And this seems to be mainly due to Apple's efforts in the overall device ecology.