Binzhou Daily/Binzhou Wudi News On April 30, employees of Shandong Haicera Group in Wudi Economic Development Zone were busy in the molding workshop.
Shandong Haicera Group is a national key high-tech enterprise, is an inorganic antibacterial materials research and development and application, Haicera household living utensils manufacturing and sales and Hai porcelain art creation promotion as the main business of innovative enterprises, is the "dishwasher special tableware national standards" and "antibacterial easy to clean daily porcelain group standards" the main drafting units.
Enterprises adhering to the "innovation as the guide, to provide happy culture and health experience" development concept, product innovation and development experienced the "shell porcelain" advent, sea porcelain art invention, Yi Jieneng biological health porcelain listing three times of technological upgrading and breakthroughs, of which "shell porcelain" technology won the second prize of the national science and technology invention, sea porcelain artwork to fill the domestic gap, was identified as the national geographical indication protection products, Yi Jieneng biological health porcelain technology is the world's leading, included in the national standard.
In recent years, with the continuous extension of handicraft training and industrial chain, physical stores such as "Hai porcelain art life museum", "hand-painted experience center" and "shopping mall counter" are all over the country, online sales such as "Haicera Mall" and "HaiceraFang" have realized online and offline interconnection, and haicera, a traditional handmade cultural work, has achieved new scientific and technological empowerment, and its market advantages in the field of culture and health have become more and more obvious. Editor-in-Charge: Song Jinghan