April is not only the time when car companies get together to hold new car releases, but also the month of the internal volume of the listing of new machines for mobile phone manufacturers, according to incomplete statistics, in April, there are nearly 20 new machine conferences held by Meizu, Huawei, vivo, one plus, OPPO, Red Magic, ZTE, Realme, iQOO and other brands. It's really your party singing me debut, presenting users with a wonderful technology trend month!
Last night, Blue Factory vivo ushered in the last press conference in April online - "ZEISS Images, Beyond What You See" vivo X80 series new product release. This is a new machine conference with a cinematic texture, presenting a feast of visual experience with a sci-fi miniature, reality and fiction interlaced.
1
There is no hole in the square
Chinese architectural stage set design
Above the cloud steps, you can see the romance of science and technology; the mirror of the square circle, the imagination of new light and shadow. New product launches, between the square circles, there is no hole in the sky.
Different from other virtual conferences, the vivo X80 series conference adopts the form of a combination of virtual and reality, and pre-builds a square pavilion with ancient Chinese style buildings offline.
As for why it is designed, it is because the camera module of the new vivo X80 is a Chinese design of tianyuan place.
We can also see vivo through mixed reality technology (MR) to map the vertical distribution of lens sensors in different scenes of the conference, in addition to the real square pavilion, there are also trees of life bathed in sunlight, curved background surrounded by green vegetation, under the sky, above the clouds and the theater-style set...
Coupled with the visual experience brought by the seamless transition, the depth and breadth of the content of the conference make this conference unique.
2
Pre-warm-up publicity
Hidden mystery film invitation
Mobile phone manufacturers hold new machine releases, in addition to the conference has a point of view, followed by the invitation letter design. Because mobile phone manufacturers will hide the highlights of the new machine in the invitation letter, win the attention of users, arouse everyone's attention and expectations.
This time vivo X80 series conference invitation is no exception, the invitation letter is made into a hidden mystery of the film, film in addition to printing "ZEISS image beyond what to see" words and the basic information of the conference, but also with a grid of film to show the X series products from the beginning of the birth to the present the entire process, but also let us look forward to the upcoming vivo X80 series more.
3
The Band New Pants sings
A press conference full of cinematic texture
The press conference began with water droplets to review the vivo X series products, and then, the last drop of water fell on the green leaves. It means that it is full of life. As soon as the picture turned, Huang Tao, vice president of vivo products, appeared next to the leafy tree bathed in sunlight.
I began to review the 10-year history of the X series to everyone, and made a simple overview of the new product, "There should be something, and the strong one is strong."
At the same time, the band New Pants was invited to bring the opening show and sang "Life Is Hot Because of You" and "Our Time". Apparently, this is a recorded singing show, because Pang Kuan, the lead singer and keyboardist of New Pants, began a "slow live" performance art exhibition that will last for 14 days as early as April 23.
The next keynote speaker, Yang Qing, product manager of vivo X series, appeared on the scene, walked on the surface of the water with a sense of mood, and then transitioned to the next link - introducing the new machine, which showed a shocking effect of the sense of lens.
The X80 series launched this time includes three colors of journey, holiday and black, and the stage set conveys rich emotions and flowing moods according to the traditional Chinese color scheme.
There are also green vegetation, the stage set above the cloud steps are a perfect interpretation of the new machine's functional selling points, it can be said that this is a high specification, very interesting film-level conference, with the theme of the square realm, highlighting the vitality and the charm of Ancient Chinese architecture.
Here's a video of the conference:
In addition, the launch also implanted vivo X80 series of "ten years of friends" short film and director interview short film.
The background of the interview with young director Peng Youlun (director of the vivo X80 series conference) is the offline recording scene of the conference.
4
The offline giant screen live broadcast is opened synchronously
Shenzhen Happy Harbor, Xi'an Datang Sleepless City
In the early stage of the conference, Vivo built a naked-eye 3D giant screen device under the Shenzhen Happy Harbor Ferris Wheel to warm up the upcoming X80 series.
There are a variety of visual effects in the huge screen, and the visual effect of the fuselage overflowing the giant screen can be said to be very impactful, making people feel the urge to drag the phone away from the inside. There are also huge whales swimming, as if they are about to rush out of the screen. Surreal blue bubbles that fill the sense of fantasy. Passers-by can't tell the boundaries between reality and unreal 3D imagery.
It is reported that the cooperation with vivo to produce naked-eye 3D images is Hypnogram Studio, focusing on design, animation production and visual arts, this studio has previously used outdoor large screens in Beijing, Shanghai, New York and other places to screen a number of highly creative naked-eye 3D art projects.
Not only that, on the day of the conference, online and offline linkage, vivo staged the live broadcast synchronization of the conference in Shenzhen Happy Harbor and Xi'an Datang Sleepless City, attracting many passers-by to stop and watch, take photos and punch cards.
Written at the end: Reject the 5 Mao special effects, this conference should be the most creative and representative work of the month. Whether it is the setting of the conference, the lighting, the transition animation, or the combination of virtual and reality, the tone of the conference will be raised a lot. After reading it, netizens have said that "it is one of the most attentive in the domestic mobile phone conference", "it is recommended that domestic manufacturers learn vivo well, and the conference is really good".
This article is reproduced from the official account of the activity Wang
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